16+ Online Courses to Become a Pro in Google Analytics

In today’s connected world, Google Analytics is the most widely used web analytics platform. It is an essential tool for any marketing professional or those businesses that want to measure and optimize their online strategies. Mastering Google Analytics by taking up the best Google Analytics courses will enable you to deepen the use and exploitation of the information, manage it regardless of its complexity, intensify productivity, and generate lead users through a series of conversions. So, s very crucial these days for technical and non-technical professionals to pursue online courses and certifications in this platform and showcase their skills and get high-paying jobs.

Thanks to its great scope, versatility, and integration with other external tools, Google Analytics allows knowing in detail the behaviour of users and their response to online advertising campaigns and digital marketing activities.

What is Google Analytics?

To put it simply, Google Analytics is a tool from Google for Search Engine Optimization (SEO) and different online marketing websites and purposes. It gives free web analytics that contains all the statistics, graphs, tools required for analysis.

Features of Google Analytics

• It consists of data visualization. It helps get the complete data, statistics, and everything related to one screen fit.
• The data that is displayed gets updated with time when new trending things about the website goes on updating.
• All the data provided are segmented into a subset for easy analysis.
• You can get the full custom report and even share the data using emails to have easy communication.
• Not even that it is integrated with other tools such as the Google Ad words, Website Optimizer, and Public Data Explorer.

Small websites, start-ups or medium-sized companies can take support of advanced Google analytics.

Advantages of Using Google Analytics

There are many benefits of Google Analytics. However, few people have concerns regarding the security issues while using this tool. From the dashboard information of Google Analytics, we can know information about all those websites and people or visitors who are on social media websites like Facebook, Instagram and others. Also, numerous companies require commercials in huge numbers to use advanced Google Analytics.

We know a lot of things about the websites that are being analysed by Google Analytics. Below are some of the points that should be considered:

• Know how much traffic you can attract and where the users are from?
• What are the pages that attract the users, and why it is interesting?
• Know how much time do the users spend on a particular page?
• What are the pages the users mostly browse from a website?
• What are the web pages that are mostly converted?
• What is the number of users that browse on Phones, Laptops, Desktops, and tablets?
• Know the location of the visitors.

Best Google Analytics Courses to Become Great At Google Analytics

There are various online courses & certifications from top providers to learn Google Analytics that will help you pursue a career in the analytics field. So, let’s get started with Google Analytics online courses.

Here’s the list of some of the best Google Analytics courses:

Also read: Certificate Course in Subject: Google Analytics Training by Intellipaat

1. Advanced Google Analytics

This is one of the best Google Analytics courses by LinkedIn Learning that will teach you advanced techniques to use this powerful analytics tool. You will learn Google Analytics App and Web, how to data collection works, and create a measurement plan. This Google Analytics advanced certification will let you understand how to build and manage filters, interact with segments, create custom channel groupings and debug your analytics setup, and more.

Skills Learned: Web Analytics, Google Analytics, Online Marketing

Course Duration: 1 Hour 29 Minutes

Course Fee: Rs 1,150

Platform: LinkedIn Learning

2. Google Analytics 4 (GA4) Essential Training

In this one of the most-liked Google Analytics online courses, you will understand your digital customers, digital analytics and key concepts. This Google Analytics training course will help you learn to use this analytics tool to know how customers found you and how they can engage with your site or app once they get there. Additionally, the course will cover this tool’s functionality, from account generation to reporting fundamentals.

Skills Learned: Google Analytics, Web Analytics

Course Duration: 1 Hour 46 Minutes

Course Fee: Rs 899

Platform: LinkedIn Learning

3. Marketing Analytics: Setting and Measuring KPI’s

This is a short-term Google Analytics for beginners certification that will teach you in detail how to set and track KPIs using Google Analytics. The course will also provide you with an understanding of how to import dashboards to measure your KPIs and track relevant data. Instructed by Michael Taylor, Cofounder and COO of Ladder.io, you will be taught the importance of KPIs and URL parameters and common KPIs by business type.

Skills Learned: Google Analytics, KPI reports, KPI implementation, and Marketing Analytics

Course Duration: 33 Minutes 12 Seconds

Course Fee: Rs 899

Platform: LinkedIn Learning

4. Learning Web Analytics

Learn the basics of analytics, its benefits, what it can do for a website, and how it will change your online e-commerce business in this one best Google Analytics courses. This Google Analytics advanced certification is designed to impart knowledge of how to address analytics issues, define accuracy in analytics, and learn business objectives, dimensions and metrics and more.

Skills Learned: Google Analytics, Web Analytics

Course Duration: 1 Hour 14 Minutes

Course Fee: Rs 899

Platform: LinkedIn Learning

5. Google Analytics: Spam Proofing

In this among the excellent Google Analytics online courses, you will learn about spam in Google Analytics. The course will explain how you can clean up spam from your analytics, accurate metrics on your website by creating filters, blocking bots, and excluding crawlers. With this Google Analytics training, you will learn to identify spam and write filters to eliminate it.

Skills Learned: Google analytics, Web Analytics and E-commerce

Course Duration: 29 Minutes 22 Seconds

Course Fee: Free

Platform: LinkedIn Learning

Also read: Certificate Course in Subject: Digital Marketing Course and Certification by Intellipaat

6. Google Analytics Certification - 1 Day Certification Guide

This is one of the bestseller Google Analytics certification courses where you will learn Google Analytics from beginner level to advanced and get certified in a day. This is a Google Analytics for beginners certification that requires no prior knowledge and on-the-job experience. The course includes 7 sections of 25 lectures with 14 articles and three downloadable resources.

Skills Learned: Google Analytics and Digital Marketing

Course Duration: 2 Hours

Course Fee: Rs 455

Platform: Udemy

7. Google Analytics for Beginners | Hands-On Training Course

Learn how to create a Google Analytics account and add a website in minutes in this google analytics for beginners certification. This is another one of the best Google Analytics courses that will teach you how to assess data quickly to enhance your marketing and website performance. The course will teach you step-by-step how to use Google Analytics to monitor the performance of your business and identify growth opportunities.

Skills Learned: Google Analytics, Web Analytics, Goal Tracking, and Online Marketing

Course Duration: 2.5 Hours

Course Fee: Rs 455

Platform: Udemy

Top Trending Courses & Certifications:

8. Ultimate Google Analytic course + 50 Practical examples

In this google analytics for beginners certification, you will learn how to learn how the Google Analytics tool works, the ability to make the right decisions, and 50 examples. This is one of the highest-rated Google Analytics certification courses comprising 22 sections of 23 lectures, covering basic data description, bounce rate, time and uniqueness, how to use the tool, socio-demo data and more.

Skills Learned: Google Analytics, Google Analytics reports, and Decision-making

Course Duration: 4.5 Hours

Course Fee: Rs 455

Platform: Udemy

9. Google Analytics Mastery with remarketing on Google Adwords

This one of the best Google Analytics courses will teach you Google Analytics from scratch. You will learn how to create a Google Analytics account, install tracking code on your website, configure marketing goals, e-commerce tracking, set up filters, UTM Parameters, generate reports and link analytics with other Google products. You will also learn remarketing with Adwords and reports, customizing dashboards and more.

Skills Learned: Google Analytics, Google Adwords, and E-commerce

Course Duration: 1.5 Hours

Course Fee: Rs 455

Platform: Udemy

10. Master Google Analytics Reports, Tag Manager and Data Studio

Are you an online marketer, marketing analytics professional, web analytics professional, or a small business owner or someone looking for online diploma courses, this google analytics training is for you. The course will let you understand all pre-defined reports in Google Analytics comprehensively. You will also learn how to gather customized data from your website using advanced concepts such as Goals, Events, Custom Metrics, User-ID and more. This one of the best Google Analytics courses includes 88 lectures spanning over 15 sections.

Skills Learned: Google Analytics, Marketing Analytics, Google Tag Manager and Web Analytics

Course Duration: 18.5 Hours

Course Fee: Rs 455

Platform: Udemy

11. Getting started in Google Analytics

Offered by the Coursera project network, this is among the best Google Analytics courses for beginners. The course will teach you how to get started and connect your website with Google analytics, observe website performance and many more. You will also learn the Google Analytics interface and the standard reports to better understand your website audience. You will not be required any prior knowledge to take this google analytics for beginners certification.

Skills Learned: Google Analytics, Search Engine Optimization, and Website performance

Course Duration: 1 Hour

Course Fee: Free

Platform: Coursera

Also read: Certificate Course in Subject: Google Analytics by Udacity

12. Analyse Website Visitors with Google Analytics segments

This is one of the intermediate-level Google Analytics online courses where you will understand the use of segments in Google Analytics, system segments and custom segments. You can enrol in this google analytics training for free and learn about step-by-step Google Analytics segments.

Skills Learned: Marketing, Google Analytics, Website Analysis, SEO and Web Traffic

Course Duration: 1 Hour

Course Fee: Free

Platform: Coursera

13. Custom Reports in Google Analytics

This is another one of the free best Google Analytics courses that will discuss the concepts of creating custom reports in Google Analytics using various methods, organizing and managing the reports and the building blocks of a custom report. The course will also teach you different types of Google Analytics data and reports. The course requires you no prior knowledge experience.

Skills Learned: Google Analytics, Marketing and Web Development

Course Duration: 45 Minutes

Course Fee: Free

Platform: Coursera

14. Google Analytics

If you aspire to become a successful analytics professional and looking for online degree courses, this course is for you. In this one of the highest-rated Google Analytics certification courses, you will learn the basics of Google Analytics and how to monitor the websites closely. The course will help you unlock the potentiality of tools t boost your business. You will also learn to identify problems in your campaigns and track sales down to the product. This is a free Google Analytics training course that contains 1.5 to 3 hours of learning content. Upon completion, you will get a certificate from Google.

Skills Learned: Google Analytics, Marketing, Website Performance and Adwords

Course Duration: 1.5-3 Hours

Course Fee: Free

Platform: Alison

15. Understanding Data Analysis and reports in Google Analytics

Learn to use Google Analytics to track visitors on search engines, social networks, direct website visits and also referring websites in this one of the best Google Analytics courses. In this course, you will also learn how to navigate Google Analytics report to analyse a company’s digital marketing performance. This course will take approximately 1.5 hours to 3 hours of your time to complete. You will have to go through an assessment and get a certificate from Google.

Skills Learned: Data Analysis, Adwords, Google Analytics, Digital Marketing and Statistics

Course Duration: 1.5-3 Hours

Course Fee: Free

Platform: Alison

16. Preparing for the Google Analytics Individual Qualification Test

Enrolling in this among the free Google Analytics online courses on Alison will teach you to boost website performance, track the performance of keywords, banner ads, and other marketing campaigns and convert more visitors into customers using Google Analytics. You will also study advanced segmentation, motion charts, event tracking, virtual page views, and internal site search. After this course, you will understand how Google Analytics works and gain the relevant knowledge and skills necessary to work with this powerful analytics tool.

Course Duration: 1.5-3 Hours

Course Fee: Free

Platform: Alison

Also read: Certificate Course in Subject: Mastering Google Analytics by Edureka

Conclusion

When you create a website or an e-commerce website, you need to observe and plan the next actions. Observing the behavioural patterns of visitors will enhance the overall productivity. It is a must to observe the website and analyze it. You must carefully track the pages where the visitors are showing interest, and also the pages that are not going good. You should also trace the location of the visitors, how much time they are spending on a particular website, the bounce rate and the traffic rates, what web pages they are interested in.

By taking up these best Google Analytics courses, you can study in-depth concepts and gain valuable insights to make effective business strategies for overall business growth. The courses will also help you gain confidence and open various trending job opportunities for you. So, enrol in the best Google Analytics courses. You can even make an online course comparison to take the course that suits you best.

Explore Popular Platforms Certification Courses