18+ Online Courses on Lead Generation for Salespersons

Lead generation begins with attracting and influencing consumers. As we know, the consumer is king, and selling is an art. Lead generation is the essence of marketing. The growth and expansion of a business rely on lead generation. Therefore, if you wish to pursue your career as a salesperson, digital marketer, it’s important for you to go for a lead generation online course. Concepts like conversion rate, time to conversion, cost per click, and cost per lead, and returns on investment are explained in detail in the lead generation courses for salespersons.

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Lead generation training courses explain the evolution and significance of lead generation tools like chatbots, email lists, and software that make the application of concepts easier. To make you familiar with some of the best lead generation courses, Careers360 Team has drafted this article. Go through this article and check out the lead generation courses for salespersons and choose the best for yourself.

18+ Best Lead Generation Courses for Salespersons

18+ Lead Generation Courses for Salespersons

1. Lead Management Training

With this lead generation online course, students will learn the art of managing potential clients through a service-level agreement. This lead generation certification course focuses on contact creation and market segmentation. Further, campaign management with effective and efficient ways to increase traffic is covered.

Topics Covered - How to create contact, how to nurture the lead, what qualifies as a lead, and team-building with SLA.

2. LinkedIn Lead Generation for B2B Sales - A LinkedIn lead generation course that spills all secret strategies used by experts. In this lead generation online course, maximum efforts are put into teaching students the fundamental concepts like database creation, generating compelling texts, the basics of developing a highly-visited LinkedIn page, and making a signature template.

Topics covered - Fundamental tools used in LinkedIn, lead generation hacks, the 8-step playbook experts live by, choosing the right platform, setting goals, formulating plans, optimizing resources, generating a buzz, and creating curiosity.

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3. Email Marketing - This lead generation certification course uses emails as the core tool in generating leads. Creatively formulating emails that satisfy the target audiences completely, adding useful data, creating databases, and testing the emails are the main modules of this B2B lead generation training course.

Topics covered - deploying data, finding suitable marketing strategies, building trust-worthy relations, crafting emails as the major communication tool, understanding analysis, testing and delivery of emails, and offering value to prospects.

Also read - Email Marketing Certification Courses

4. Conversion Rate Optimization - This is an intermediate lead management course highlighting the importance of conversion rates in the growth of any business. Whether you are any service provider or a small business owner, or just an individual looking to add a new skill to your CV, this is the best lead generation course for you. Customers and selling opportunities are prioritized.

Topics covered - What is conversion rate optimization, how to improve your current CRO, maintaining an optimal balance, identifying the best CRO method based on goals of the organization, making estimates, and learning the differences between POD, POP, and POI.

5. Lead Generation Machine - This B2B lead generation training course covers cold email tricks in under 4 hours. With the objective of increasing the viewership each month, this local lead generation online course is made for beginners who have little to no knowledge in copywriting, template making, or closing deals with their dream clients.

Topics covered: Cold email myths, creating signature templates, choosing the right companies, selecting the accountable members to establish contact, writing like a copywriter, avoiding common errors, and how to deal with rejection.

6. The Art of Sales - Creatively generating leads is the key feature of this lead generation online course. This lead generation training course promises to train learners to get a positive response from clients each time. Developing unique content, learning to think out of the box, and standing out are explained in the bonus section of this local lead generation course.

Topics covered - Target marketing, identifying prospects, initiating contact, developing relations, and gaining trust and building confidence, and planning the perfect sales pitch.

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7. Local Lead Generation 101 - The best lead generation course now comes from the comfort of your own home. The local lead generation course is also called 'Rank and Rent,'. This lead generation certification is for expanding businesses and entering into new markets. From phone calls, advertisements to email lists, this lead generation training will teach you everything you need to know to run a successful B2B firm.

Topics covered- Crafting emails to attract clients, developing the required skill set, cold calling, boosting online traffic, four fundamentals of lead generation, and profit maximization.

8. Advanced Lead Generation - From SEO to campaign efficiency, this LinkedIn lead generation online course is one of its kind. Curated by the VP of marketing at Bright Funnel, this lead generation training is for experienced professionals who are looking to land new clients with the help of technology.

Topics covered - Marketing tactics to stand out, various channels for lead generation, selecting the right channel according to your goals and budget, establishing ground rules, defining goals, identifying activities to be undertaken, and resource allocation.

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9. Foundations of Lead Generation - This is the best lead generation course to opt for in 2020. The instructor of this course believes no matter how unique a product is, it will not be successful if it is not advertised well. Recognizing true prospects and converting them into loyal consumers is the main outcome of this lead generation course for salespersons.

Topics covered - Analyzing vision, laying rules, planning taking into account the available resources, creating customer-oriented content, identifying leads, nurturing leads, understanding customer expectations, solving customer grievances, and optimally making profits.

10. Generation with Facebook and Messenger Ads - Facebook is accessed by millions of people worldwide, and it is a great way to connect and build relations informally. This lead generation online course will teach business enthusiasts to expand their contacts, learning the secret Facebook algorithm, avoiding common mistakes and key features of Facebook pixels.

Topics covered - Essentials of a great ad, ad development, test runs with ads, editing ads to suit the target audience, key factors to attracting more views, building a positive reputation, generating goodwill, and persuasive skills.

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11. Social Media Lead Generation - This B2B lead generation training course helps learners find the hidden passion behind the product or service their selling. Authenticity is important and knowing and respecting your roots is what will make the learning process easy for students. Crafting creative but compelling messages is explained with real-life examples in this lead generation certification course.

Topics covered - Learn what the customer wants, how to buy ad space at the lowest possible cost, how to overtake your competition, how to compel people to make the purchase, and making a creative ad film on a low budget.

12. Lead Generation: Build, Rent, Rank Model - This is one of the best lead generation courses for building profitable websites. Skills and tools like on-page SEO and off-page SEO, link building, and placing ads are explained in-depth in this lead generation certification course.

Topics covered - A crash course for Backlink building, making the right selections of products, tools, and pieces of equipment, developing and managing the site, optimizing SEO content, and moving from small-scale to large-scale businesses.

13. Cold Emails 2020: Lead Generation - This B2B lead generation training course focuses on the appropriate delivery of content to consumers by creating connections, making faster progress, identifying a signature cold mail, and generating responses.

Topics covered - 4 pillars of crafting cold emails, finding potential clients, creating and managing your campaign, templates to use, and increase rates of response.

14. How to Build a Lead Generation Machine - Identifying your target audience is essential to the success of the organisation. This lead generation course for salespersons course is among those lead generation courses that focus on building strong relations with loyal customers.

Topics covered - Introduction to outsourced lead generation, defining customer requirements, defining duties and activities, allocating resources, hiring the right people, and attracting prospects.

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15. LinkedIn Marketing - This LinkedIn lead generation course highlights the importance of constructing appropriate emails. For business enthusiasts that have an understanding of the LinkedIn interface and functioning, this is the best LinkedIn lead generation training. You will learn how to create an attractive LinkedIn profile by choosing the right cover images and headlines.

Topics covered: basics of LinkedIn, how to attract, how to build contacts, how to strengthen connections, how to convert prospects to projects, and moving forward.

16. Digital Marketing: Lead Generation and Conversion - This is the best lead generation course for entrepreneurs working digitally. Creating a market base in the virtual space is a challenge. This step-by-step lead generation business course will take your marketing skills to the next level and expand your business internationally.

Topics covered - Using sales funnels to generate curiosity, finding consumer needs through surveys, making irresistible offers, creating unique content, converting traffic to sale transactions, and measuring progress with analytics.

17. Lead Generation for Small Businesses - As a gym, salon, spa, bakery, restaurant, or boutique, hiring a professional for a lead generation seems like an unnecessary expense. With this lead generation certification course, you can learn the art of writing convincing cold emails to grow your business.

Topics covered- Building a lead generating machine, developing contacts, basics of Call-to-Action, using social media to increase your reach, using software like Hunter and Harvest, and advertising techniques like press conferences, free samples, and exhibitions.

18. Presales and Lead Generation - This is the best lead generation online course as it starts with pitfalls to be cautious of, learning to listen to consumer needs, and gather intel on consumer wants. This will help you beat the competition and tailor your campaign.

Topics covered - Types of buyers, selecting your buyer, the big question, mistakes to avoid, converting cold calls and cold emails to warm, and voice and posture training to persuade buyers.

19. Lead Generation on LinkedIn with Cold Emails - This LinkedIn lead generation online course is the best B2B lead generation training for absolute beginners. You will learn the basics of establishing contact, developing relations, and persuading customers without coming off too strong. The instructor is available 24*7 to assist learners with any problems they may face.

Topics covered: Interesting scripts to make your content stand out, finding prospects from the funnel top, introduction to the D7 tool, creating an attractive LinkedIn page, nurturing leads on social media, and optimizing emotions to sell.

Also read - 18 Courses to Help You Get Started With LinkedIn Marketing

Conclusion

The above-mentioned lead generation courses for salespersons will provide you a better understanding of the techniques used to generate leads along with a certification. Getting a lead generation certification course will help you take your business to the next level with international expansion. If you’re tech-savvy, using chatbots and other automated methods will help you succeed further. LinkedIn lead generation training courses will signify the importance of online presence for your firm.

Also read:

• Diploma Certification Courses

• Degree Certification Courses

• Certificate Courses