20+ Online PPC Marketing Courses to Pursue

PPC stands for pay-per-click, a form of internet marketing in which advertisers give a fee each time one of their ads is ticked. It is a method of purchasing traffic to your websites rather than trying to organically earn the traffic. Search engine advertising is the most widespread aspect of digital marketing where the advertisers place a bid to put their ads on the search engine and show it amongst the top results whenever a keyword is searched for by a user. To learn the skill of PPC marketing, there are many PPC marketing courses available online.

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Every time an ad is clicked, addressing a visitor to the website requires the advertiser to pay search engines a small amount as fee. If PPC is running in an optimized manner, the cost turns out to be rather pocket-friendly since the visits and traffic on your site or blog is more than what the company/marketer is paying for. To make a good PPC campaign, it requires intensive research, keyword planning and putting them into ad sets and creating optimized campaigns along with a suitable budget. Doing this is not an easy task, but with the help of PPC marketing courses one can develop the required skills and perform these tasks efficiently. PPC marketing for digital marketers is an important skill to have which can be taught through these online courses.

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Additionally, setting up PPC landing pages optimized conversions. So if you want to start using PPC, it's necessary to learn how to do it right, and to know, one must go for PPC marketing courses or PPC training courses for learning PPC marketing because it requires technical skills to perform it. In this article, Careers360 provides you with 20+ amazing courses on PPC marketing to check out.

20+ Amazing Courses on PPC Marketing to Check out Now!

1. Learn PPC Marketing: Google AdWords, Bing, Facebook, and More

In courses like PPC marketing courses, you will learn how to discover what Google AdWords is all about and efficiently utilize AdWords automation tools. You will also be learning to recognize the importance of Google AdWords and know why you should be using AdWords through PPC marketing courses. Also, explore case studies of other companies who have dominated Google AdWords and get your strategies in place to make more money on the Internet using Google AdWords if you pursue PPC marketing courses.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 5h 55m total length

Topics covered

• Introduction to PPC

• Creating a PPC Campaign in Bing

• Make Money Online with PPC as an Internet Marketer

• Google AdWords Automation Power Tools

• Creating an Account

• Tricks that Internet Marketers use on AdWords

2. CPA Marketing with PPC Advertising: Get Sales Consistently

In these PPC marketing courses, you will learn the systematic method to propel effective marketing campaigns through a lot of testing, experimentation and optimization using Microsoft’s Bing Ads and PPC campaigns.

You will also learn how to examine & optimize CPA Marketing campaigns to get sales consistently by performing PPC Campaigns with Microsoft Ads (Bing Ads) by pursuing PPC marketing courses.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 5h 3m total length

Topics covered:

• Overview & Extremely Useful information

• Finding Profitable Offers & Keywords

• Selecting Specific Offer to Promote & Deciding Keyword Match Type

• Tracking Links & Post back Url Setup

• Copy Paste Ad group & Remove Keywords in New Ad group

• CPA Marketing using WordPress Site

3. How to run Digital Marketing Ad by using Google AdWords Express

In courses like PPC marketing courses, you will understand Digital Marketing & begin your first campaign and launch a PPC campaign in only 7 minutes. You will also know how to operate consistent, round-the-clock traffic to your website or landing page if you pursue these PPC marketing courses.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 1h 22m full length

Topics covered:

• Advertising Objective

• How to find keywords

• Keywords Trigger Ads.

• How to use Keywords effectively to win

• Editorial Tips Proofread Ad

• Set ad campaign budget

• Review Setting finalizes Ad.

4. Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool

In these PPC marketing courses, you will learn how to use the SpyFu marketing tool to understand their competition's marketing strategies better and develop SEO and PPC marketing plans with inspiration from other websites in their niche.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 40m full length

Topics covered:

• Learning SpyFu Basics

• SpyFu PPC

• SpyFu Quiz

• SpyFu SEO

Also read - Search Engine Optimization (SEO) Training Course by Simplilearn

5. Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

In these digital marketing certification courses, you will understand the various advertising pricing models and build an advertising budget based on marketing purposes. You will also learn how to analyze advertising effectiveness across other pricing models and advertising channels if you choose to pursue these digital marketing certification courses. This course is one of the most wholesome PPC marketing courses.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 34m full length

Topics covered:

• Introduction to Media Pricing

• How to set up a CPM budget?

• How to set up a CPC budget?

• How to set up a CPA budget?

• How to compare the different pricing models?

6. Make Money with CPA Marketing using BING ADS PPC 2020

In these PPC marketing online courses, you will learn three simple steps to create income with CPA offers and understand Bing Ads, technology, and PPC advertising basics. You will also learn how to create and maintain a Bing search engine ad campaign through effective budgeting and then moving on to follow and optimize results.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 3h 55m full length

Topics covered:

• CPA Marketing

• Landing Page

• Tracking Tools

7. Introduction to Ahrefs: A Digital Marketing, SEO & PPC Tool

In this PPC course, you will learn how to use the Ahrefs marketing tool to understand the competition's marketing strategies. You will also understand how SEO, PPC and keyword research will contribute to making your digital marketing strategy and achieve success against competitors.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 47m full length

Topics covered:

• Ahrefs Organic Keywords

• Ahrefs Pages

• Ahrefs Outgoing Links

• Ahrefs Content Explorer

Also read - Advanced Pay Per Click (PPC) Certification Training by Simplilearn

8. Digital Marketing: The Ultimate Guide to Strategic Marketing

In this PPC training course, you will learn how to promote your digital marketing skills for your job or career and optimize your marketing for conversion. You will also learn how to prepare, expand, manage, and audit your digital marketing activity. This course is considered to be one of these PPC marketing courses available online. PPC marketing for digital marketers is a very crucial skill, therefore, this course holds a higher value for them.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 32h 1m full length

Topics covered:

• Instagram Strategy for Business Guide

• Conversion Rate Optimization

• Social Media Strategy for Business Growth

• Web Copywriting

9. CPA Affiliate Marketing using Bing Ads & PPC Advertising

In these digital marketing certificate courses, you will know the strategies for selecting good offers and sending a good amount of visitors by creating an attractive landing page. Further, the student will get to learn how you can use cost-per-action affiliate marketing along with PPC to make good money online if you pursue these PPC marketing online courses. This is one of the best PPC marketing courses available online.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 4h 17m full length

Topics covered:

• Landing Page

• Tracking Tools

• Affiliate Network

• Profitable CPA Offers

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10. Digital Marketing Using Social Media, SEO & Google AdWords

In PPC marketing certification courses like these, you will study and learn many types of strategies for being found online, including SEO, pay per click advertising, and posting to social media sites.

• Offered by: Udemy

• Cost: Rs 700

• Duration: 6h 21m full length

Topics covered:

• Online Marketing

• SEO

• Google AdWords Terminology - Glossary of Key Terms

• Google AdWords - Access, Menus, and Navigation

• Setting Up Your Facebook Business Page

• Setting Up Your Facebook Tabs

• Creating Services on Facebook

• Introduction to Sales Funnels

• Advertising on YouTube

11. Digital Advertising Strategy Specialization

In these PPC marketing certification courses, you will learn the major advertising platforms, including display, video, audio, sponsored, native, social media, search & programmatic. You will also learn how to perform tailored digital advertising campaigns on Google Ads (Search), Facebook, Instagram, Twitter & Taboola.

• Offered by: Coursera

• Cost: Free

• Duration: Approx. 5 months to complete

Topics covered:

• Introduction to the Digital Advertising Landscape

• Search Advertising

• Social Media Advertising

• Native Advertising

12. Google Ads for Beginners

In these online digital marketing courses, you will learn how to create a Google Ads account and set up the first campaign construction. You will also learn how to build ad groups, do keyword research, set up audience targeting, write ads, and use the tools and settings possible to optimize campaigns and make them profitable if you opt for online digital marketing courses.

• Offered by: Coursera

• Cost: Free

• Duration: Approx. 2 hours to complete

Topics covered:

• The account on Google Ads

• Set up the first campaign structure

• Set up conversion tracking

• Add relevant audience, set bids, and budgets and targeting Set up ad groups.

• Do useful keyword research.

• Create impactful and relevant ads

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13. Search Advertising

In these online digital marketing courses, searching can be a very vital process in any marketing campaign You will be supposed to carefully plan out a search campaign, including all the setting economic goals, defining the targeting parameters, aligning a campaign with business goals, and building a search campaign from start to ongoing optimization if you pursue online digital marketing courses.

• Offered by: Coursera

• Cost: Free

• Duration: Approx. 9 hours to complete

Topics covered:

• Search Basics

• Google's Take on Auction Ads

• Google's Take on Bidding, Audiences, and Tools

• Google Ads Campaigns

14. Native Advertising

In this PPC certification google course, you will learn how to produce native advertising campaigns in Taboola and target native ad campaigns to coveted audiences. You'll be taught to use free tools to gather news coverage for native advertising actively.

• Offered by: Coursera

• Cost: Free

• Duration: Approx. 7 hours to complete

Topics covered:

• Case Study

• Gathering and Targeting

• Seeding

• Taboola Campaign and Content Generation

15. Marketing Management - The Marketing Research Process

This free online PPC course teaches you about the marketing research method. You will study the means of marketing research for decision-making and cover crucial aspects of this research, including methods of experimental and statistical design, measurement and scaling, use of questionnaires, and sampling processes and procedures.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 hours

Topics covered:

• Marketing Research

• Sampling Methods

• Data Analysis

16. Introduction to Marketing

This free PPC training marketing course will present you to the current age. Marketing is about forming relationships with your customers, beginning with continuous customer satisfaction, which doesn't happen overnight. Powerful marketing needs an excellent marketing policy, with a solid game plan and means for achieving your goals.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 hours

Topics covered:

• Marketing Definition and Justification

• Characterizations of a Marketing Organization

• The Role of Marketing in the Firm

• Components of Marketing

17. Diploma in Marketing Management - Revised

These digital marketing diploma courses will show you the main aspects and tools of critical market research today. You will also get access to the best kinds of marketing strategies and plans, which are suitable for different types of companies depending upon their industry, company size and strategy before evaluating the practical implications of a digital marketing strategy if you opt for these digital marketing diploma courses.

• Offered by: Alison

• Cost: Free

• Duration: 6-10 hours

Topics covered:

• Introduction To Marketing

• Marketing In The Modern World

• Competitor Analysis Introduction

• PESTEL Framework and Competitive Analysis

18. Introduction to Marketing Management - Revised

This free PPC expert class’s online course in marketing management will propose to you the method of marketing. You will learn the marketing principles and why it is essential to understand these concepts before beginning products.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 Hours

Topics covered:

• Introduction To Marketing

• Marketing In The Modern World

• Evolution Of Marketing

19. E-Commerce - Introduction to Internet Marketing Strategies for Businesses

This online Google AdWords training certification course will offer you internet-marketing policies for businesses. Companies globally have begun to understand that the Internet is the ideal communication means for interacting with various stakeholders and audiences. This course will inform you about the most successful Internet marketing strategies and techniques employed by marketing professionals and how they can help businesses prosper.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 Hours

Topics covered:

• Integrated Web Communications

• Web Advertising and Promotions for Business

• Promotion and Purchase

20. Marketing Through the Internet and Social Media

This free pay per click training online course will introduce students to internet marketing fundamentals, including SWOT analysis. Students will be taught about social media in the workplace, including social media, establishing your social media policy, and following rules when posting.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 Hours

Topics covered:

• Internet Marketing Basics

• Social Media in the Workplace

• Benefits of Social Media

• Brand Management

• Real-Time Marketing

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21. Marketing and Developing Services

This free online PPC marketing course will teach you how to conduct adequate research to understand your customers' needs and manage your brand. You will also study a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments, and identifying marketing opportunities.

• Offered by: Alison

• Cost: Free

• Duration: 4-5 hours

Topics covered:

• Marketing a Service

• Understanding Service Consumers

• New service Development

• Exploring Marketing Opportunities

22. Retail Management: Marketing and Brand Management

This short advanced PPC course will effectively guide you on the importance of maintaining your brand and marketing. Learn how to design a beautiful and cohesive brand while making your store extra visible to your destination market using our specific guide. Whether you are just starting your retail career or a supervisor looking to assist your brand, you will learn essential marketing skills to help you in your future. Get started today.

• Offered by: Alison

• Cost: Free

• Duration: 1.5-3 Hours

Topics covered:

• Trends, Targeting and Communicating with Customers

• Multiple Channels and Retail Marketing

• Brand Management

Conclusion

PPC is essential for online business benefit and a vital ingredient for a complete and successful digital marketing campaign. Many small business owners minimize the benefits of PPC. As a result, they drop out on a meaningful opportunity to grow their online businesses fast in a controlled and effective manner. Whether this is through Google Ads, Bing Ads, Facebook Ads, or even Twitter expanded tweets, pay-per-click advertising is an excellent way to quickly reach your potential customers and promote your products or services.

Hence, one must take up PPC marketing courses or PPC certification courses before starting their hands-on PPC marketing.

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