Become A Pro In Email Marketing With These 15 Online Courses
Creating a powerful email marketing plan allows you to reach and communicate in a customized way with your intended audience and boost revenue at an inexpensive cost. Email marketing online courses, just as other marketing courses, offer a marketer the opportunity to meet consumers easier than ever. Email is also the most successful way to universally meet people who have shown interest in your product or site if you are running a real company. There are numerous online courses and certifications on email marketing you can pursue to master this skill.
More than 34 per cent of people use email internationally; around 2.5 billion people. In the next two years, it is expected to rise to 2.8 billion email subscribers. Email marketing is a vivid and efficient way to communicate with people globally. If you are willing to enhance email marketing skills and reach more audiences, many online courses & certifications from top providers are available on email marketing.
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How is email marketing going to grow in the coming future?
In the last few years, email marketing has seen significant gains. That also proves that there is still space for growth, regardless of how well the email marketing campaign actually does. When you build your brand as a must-read resource for your users, the best and most valuable emails will continue to see higher open-through rates. This is why there is a need to pursue online degree courses or certifications to make the most of email marketing.
Email is still favoured by advertisers. In a Content Marketing Institute survey, 91 per cent of B2B (business to business) marketers classified email as "significant" or "highly important" to their delivery efforts in content marketing. Checking emails has become super easy with the proliferation of smartphones, which makes email marketing much more important than ever to attract a wider range of audiences.
How can email marketing online courses help you learn this marketing strategy?
Email marketing is an essential skill to learn if you are an entrepreneur, company owner, or marketer for modern-day advertising. Enrolling in online diploma courses or email marketing certification courses will give you the email marketing basics, tactics, and best practices that will help increase the return on investment (ROI) from emails. You can easily learn useful skills through email marketing courses online. To help you with this, we have accumulated some of the best email marketing courses that will equip you with essential skills in this field.
15 Email Marketing Courses To Help You Become A Pro
Course | Duration | Course Fees | Platform |
Communication in the 21st Century Workplace | 6 Hours | Rs 2,894 | Coursera |
| 10 Email Marketing Strategies That Make Me 6-Figures | 2 Hours | Rs 455 | Udemy |
| Business English: Marketing and Sales | 32 Hours | Rs 2,894 | Coursera |
| Digital Media and Marketing Principles | 20 Hours | Rs 5,863 | Coursera |
| Viral Marketing and How to Craft Contagious Content | 4 Hours | Rs 5,566 | Coursera |
| Start & Run a Local Viral Email Marketing Home Business | 5.5 Hours | Rs 455 | Udemy |
| Effective Email Etiquette: Write Professional Business Email | 1 Hour | Rs 455 | Udemy |
| The Complete Mailchimp Email Marketing Course | 4.5 Hours | Rs 455 | Udemy |
| Mailchimp Automation Email Marketing Course For FREE | 1 Hour | Rs 455 | Udemy |
| Branding and Customer Experience | 11 Hours | Rs 2,894 | Coursera |
| Writing Professional Email and Memos (Project-Centered Course) | 20 Hours | Rs 2,152 | Coursera |
| Communicate for Business: Write, Email, Close the Loop | 1 Hour | Rs 455 | Udemy |
| Sales Training: Techniques for a Human-Centric Sales Process | 15 Hours | Rs 3,636 | Coursera |
| Marketing in a Digital World | 28 Hours | Rs 5,863 | Coursera |
| Create an Email Autoresponder Using Mailchimp | 2 Hours | Free | Coursera |
Also read: 15+ Must-Do Courses for Content Marketers
1. Communication in the 21st Century Workplace
Offered by the University of California, Irvine, the goal of this email marketing training course is to enhance the understanding of workplace communication among students and add new interpersonal skills, with the ultimate effect of being a more professional communicator in general. This one of the email marketing online courses will teach you communication mechanisms and functions, behaviour patterns, verbal and nonverbal signs and attitudes, honesty, assertiveness, anger management, critique, and positive feedback, among others.
Course Duration: 6 Hours
Course Fee: Rs 2,894
Platform: Coursera
Also read: 31 Courses on Coursera to Help You Learn Business Communication
2. 10 Email Marketing Strategies That Make Me 6-Figures
Email marketing is one of the most effective tools for any business, individual or startup venture. If you are an entrepreneur, influencer, trainer or a business owner who wants to embrace the potential of email marketing on Mailchimp or some other networks, this course is for you. This is one of the bestseller Email Marketing online courses available on Udemy. The course will let you understand email marketing step-by-step.
Course Duration: 2 Hours
Course Fee: Rs 455
Platform: Udemy
3. Business English: Marketing and Sales
By enrolling in this one of the excellent email marketing online courses, you will learn to use English more effectively. You will be able to build your skills together with actual characters who work in marketing and also work hard to develop their communication skills. This email marketing course with certificate will give you a certificate on completion.
Course Duration: 32 Hours
Course Fee: Rs 2,894
Platform: Coursera
Also read: 10 Certifications That Each Online Marketer Must Have
4. Digital Media and Marketing Principles
Learn about the influence of emerging technology on marketing communication techniques and activities in this email marketing course with certificate. This is the best email marketing course to learn how to strategically pick the best platforms to send the correct marketing message to the right audience at the right time and understand the fundamental mechanisms of marketing engagement and the central features of digital media technology.
Course Duration: 20 Hours
Course Fee: Rs 5,863
Platform: Coursera
Also read: Online Digital Marketing Courses & Certifications
5. Viral Marketing and How to Craft Contagious Content
Offered by the University of Pennsylvania, this is one of the highest-rated email marketing online courses. The course will discuss the email marketing basics and concepts to sell your ideas, labels, or goods more effectively. You will also learn how to adhere to ideas, maximize your popularity, create more brand awareness, and share knowledge and influence through the power of social networks.
Course Duration: 4 Hours
Course Fee: Rs 5,566
Platform: Coursera
6. Start & Run a Local Viral Email Marketing Home Business
A few valuable lessons that this one of the email marketing online courses will discuss include how to run a basic but very profitable home business and make good money through email marketing campaigns that make the customers pay you. There are 15 sections of 56 lectures in this best email marketing course.
Course Duration: 5.5 Hours
Course Fee: Rs 455
Platform: Udemy
Also read: Email Marketing Short-Term Courses by NIIT
7. Effective Email Etiquette: Write Professional Business Email
This email marketing training course will provide you with guidance on composing highly professional emails and exercises to develop your overall Business English writing skills. This is amongst the highest-rated email marketing certification courses that will help you make the business relationship more powerful and make you a maverick when it comes to writing crisp, attention-grabbing emails for your business. You will also be able to enhance your introductory emails, updates, queries and offers, among others.
Course Duration: 1 Hour
Course Fee: Rs 455
Platform: Udemy
Explore Digital Marketing Courses & Certifications by Top Providers
8. The Complete Mailchimp Email Marketing Course
If you want to learn how to grow your email list and is interested in doing so via Mailchimp, this course is for you. You will learn email marketing from beginner level to advanced on Mailchimp in email marketing course with certificate. You will also get to know how to create squeeze pages and sign up/opt-in forms to increase your email lists and your potential customers. The course includes 4 sections of 36 lectures covering an introduction to email marketing, sign up for Mailchimp & choosing a plan, Mailchimp Reporting and more.
Course Duration: 4.5 Hours
Course Fee: Rs 455
Platform: Udemy
9. Mailchimp Automation Email Marketing Course For FREE
If you want to be good at email marketing, this Udemy email marketing training course would help you discover the values and tactics that work for good email marketing campaigns. The course will teach you to create newsletter forms and popups for lead generation. It will also let you understand both the basic and advanced features of Mailchimp, Automated Campaigns, and e-commerce related features, among others.
Course Duration: 1 Hour
Course Fee: Rs 455
Platform: Udemy
Also read: 10 Skill That SEO Specialists Must Have
10. Branding and Customer Experience
In this email marketing course with certificate, you will explore the synergies between and the intersection of branding and customer experience. The course will discuss customer journeys as the lens for brand experience, how to align brand and customer experience across all touchpoints, and CX relationship with employee experience, outsourcing and ethics. Offered by IE Business School, this course will provide you with a certificate upon completion.
Course Duration: 11 Hours
Course Fee: Rs 2,894
Platform: Coursera
Read more: 15 Digital Marketing Courses To Opt For
11. Writing Professional Email and Memos (Project-Centered Course)
This is one of the best email marketing online courses to learn the fundamentals of email etiquette and communication at the beginner level. Although this email marketing training course will help students become quicker and more successful writers using standard writing experience, it does not include marketing emails or resources for career application materials.
Course Duration: 20 Hours
Course Fee: Rs 2,152
Platform: Coursera
Also read: Certified Email Marketing Professional by Vskills
12. Communicate for Business: Write, Email, Close the Loop
In conventional genres as well as online, this advanced email marketing course with certifiate will help you articulate your thoughts. To achieve lasting progress in your organization, this course will also help you learn how to communicate effectively and approach the people who have to respond to the initiative.
Course Duration: 1 Hour
Course Fee: Rs 455
Platform: Udemy
13. Sales Training: Techniques for a Human-Centric Sales Process
Offered by HubSpot Academy via Coursera, this is among the excellent email marketing online courses that will give you an inbound sales plan that relies on being supportive, not sales. You will be able to prospect for potential opportunities, able for high-quality opportunities, book meetings with policymakers, address the objections of customers or even close a high-ticket sale by the end of this course.
Course Duration: 15 Hours
Course Fee: Rs 3,636
Platform: Coursera
View more: Top 5 Online Marketing Courses to Get High Salary
14. Marketing in a Digital World
In this one of the email marketing online courses, you will learn how new digital tools, such as the internet, smartphones, and 3D printing, are revolutionizing the marketing landscape by transforming the positions and activities of businesses as well as buyers. The course will also teach you how these digital tools are changing products, promotion, placement, and price.
Course Duration: 28 Hours
Course Fee: Rs 5,863
Platform: Coursera
Also read: Online Digital Media Courses & Certifications
15. Create an Email Autoresponder Using Mailchimp
This is a project-based email marketing course free that will teach you to create your first automated email using MailChimp. The course will teach you step-by-step how to select an automation email, edit delay and recipient, edit the subject line and preview text, along with content design and personalization. This is the best email marketing course for beginners to learn the whole process of email marketing using Mailchimp.
Course Duration: 2 Hours
Course Fee: Free
Platform: Coursera
Conclusion
These email marketing online courses will let you realize the value of email marketing and how you can use it for your company to expand. You can do an online course comparison for the best email marketing certification courses. Email marketing makes it easier to tailor the communications and information that you offer to subscribers. You will strive to create more customized and meaningful content that your readers are more likely to like and respond to, leveraging data that you have gathered from your subscribers and leads.
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Frequently Asked Questions (FAQs)
Digital marketing's biggest value is that it is easy to reach a targeted demographic in a cost-effective and observable manner.
It is essential to market your product or service effectively as it lets you sell your goods or services. Since any company's bottom line is to make profits, advertising is an important channel to accomplish that end goal.
One of the defining features of a marketing email is CTA. Such emails are carefully crafted to inspire clients and representatives to take concrete action.
Improve the conversion rate, converting more readers/viewers/followers into clients and boosting revenue are some of the common key goals of digital marketing. These are, after all, the ultimate aim for every organization.
The proportion of the total number of subscribers who have accessed an email campaign is the email open rate.
There are over 3 billion email marketing campaigns being run online as of 2019, and the statistics reveal that email marketing outperforms common platforms such as social media, SEO, and PPC advertisements, delivering higher numbers of conversions.
Traditionally, Tuesday, Wednesday, and Thursday have become favourite days for email marketing campaigns, as email marketers want to escape the anxiety of Monday and the itchy-feet of Friday.
Email is the Holy Grail of marketing when it comes to consumer engagement.
Most online learning platforms have an email marketing course free. You can access all the materials for free in these email marketing online courses but need to pay for a certificate.
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