Top Online Traditional Marketing Courses to Pursue

How do you decide what’s the best product? Based on their quality? Their brand names? Or by the ads that convinced you in the first place? There are so many elements. But to sell in this digital age, digital marketing alone won’t be enough. Not if you want to reach everywhere and build a lasting impression. Enter traditional marketing. You can find many digital marketing courses and social media marketing courses these days. Understanding the relevance, many now also take the traditional marketing certifications and traditional marketing training. In this article we will take a look at the power of traditional marketing as well as some of the best traditional marketing online courses you can take. The demand for professionals in this field has soared over the years. There are myriad online courses and certifications that you can choose to become an expert in this. Read on to know difference between online and traditional marketing and which of them have the best marketing online courses and best marketing courses.

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Difference between Traditional and Digital Marketing

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Traditional marketing is the marketing that is offline. Businesses and organisations use marketing channels such as broadcast, print, telemarketing, direct mail, billboards, posters and pamphlets to engage their audience and broaden their reach.

Digital Marketing on the other hand uses digital media, that is, the online platform (paid social media ads, email marketing, PPC advertising, promoted social media posts, influencer trips, posters and videos)

It is only understandable that a company which is thinking of long-term objectives cannot exist without both. But sadly most companies rely on digital marketing as they feel it is more efficient with a further global outreach and affordability. So let us make a case for traditional marketing in this article. Then we will explore some of the top traditional marketing courses. And to explore further you can check out our list of online Courses & Certifications from Top Providers which opens up a world to innumerous courses which are related to almost every field.

Advantages of Traditional Marketing

Now let’s see what makes traditional marketing still attractive in 2023.

• Connecting with the local audience

With traditional marketing, you can reach the local audience and interact with them on a personal level. Traditional marketing can seep through the huge demographic and reach everyone. If your customer feels a bond for you, then he/she will be loyal to you. They will feel that you have a genuine interest in their well-being and lives. Trust is everything. Which brings us to the next point.

• More Mileage on the marketing

One of the caveats of digital marketing is that you must be consistent with the ongoing stream of promotional material. Because the audience has a slow attention span. This means to stay on the top, you will have to post multiple times a day on social media, create daily videos or send emails to customers three or four times a week.

Traditional Marketing on the other hand is more endurable. Think about your favourite tv commercials, newspaper ad that filled the page or that beautiful billboard on the side of the road which you have seen a million times. These ads leave a lasting impression.

• More Credibility

Who do you trust? When it boils down to it, there is something legit about printed material and ads on larger mediums. The main reason is that everyone can use digital marketing. It is that easy! But traditional marketing is associated with established mediums and bigger budgets. Think about it. If you can place an ad in a magazine or a commercial on radio and television, then you must have the means for it. This gives the perception that your company is stable and growing.

• Diverse Audience

While digital marketing can lock into different sections of the society through revision of strategies, if you have a brand that attracts a more diverse audience, then this intense targeting of a demographic is not necessary. What you need then is to ensure your message reaches a more diverse audience. This will help your business grow. Thus traditional marketing could be a better choice for attracting potential customers.

• Easier to process and retain

While digital marketing can whip out awesome graphics that can stun the audience, it can also leave them in a daze. At the end of the day, the last thing you want is for the audience to have their senses overloaded and not get the actual message. Traditional marketing is simple and gets the message hits home.

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• Promotional materials can be reused or recycled

Can you recycle anything there is on social media? No, you can't! So it is better to have tangible promotional materials that can be reused or recycled later on. It saves your expenditure, and you get your work done at a low cost compared to online marketing.

Best Traditional Marketing Online Courses

So, if you wish to be a part of the marketing industry. Here are some of the best traditional marketing online courses.

Note: The above data is collected and compiled by the Careers360 team.

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1. Fundamentals of Telemarketing Workshop

This is one of the shortest, yet succinct traditional marketing online courses offered in the Udemy platform, if you wish to learn the skills of cold-calling and telemarketing. With the help of well equipped modules, you learn how to advertise your products and services via a phone call.

Platform - Udemy

Duration - 1 hour

Topics covered:

• Introduction
• The Basics
• The Script
• Script Writing
• The Process
• Working with Objections
• Ending The Call

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2. How To Get Customers to Walk into Your Store?

One of the most popular traditional marketing certification courses for small business owners, this course is all you need to get a 360-degree view of how you can increase footfall at your retail or wholesale store to land more and more sales, through relatively simple tactics. After setting up an amazing store stuffed with a variety of items, now it’s time to sell.

Platform - Udemy

Duration - 4.5 hours

Topics covered:

• How to get street traffic to walk into your store
• How to make customers choose to walk into your store
• How to create a store that people want to shop in
• Tips and techniques on getting people to shop with you
  
  

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3. Storytelling: Learn the power of storytelling

This is one of those traditional marketing online courses which can give your understanding of marketing a deep psychological spin as it teaches you the art of telling effective stories. Here, storytelling is not just about narrating a tale from a storybook, it is the art of advertising. The art of storytelling can do wonders in the Advertising industry. It convinces people to care about your cause, product and services. It helps to build up a personal connection with the customer. So, in this course we discuss the importance of storytelling in the advertising industry, the ways to sell your idea in media, print and other media platforms. Some other benefits are:

Platform - Udemy

Duration - 2 hours

Topics covered:

• Crafting Stories for Advertising Campaigns
• Building story through narrative
• Triggering emotional responses
• Using story in web, print, tv, and social media campaigns

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4. MUSIC Business: Find Music Publishing and Licencing Placements

If you are aspiring to get into the talent management or music business as a manager, this one is probably amongst the best traditional marketing online courses for you. Being a successful musician is more than just creating good music, you also need to know how to get artists to record it or have it placed in film, TV or advertisement. Publishing your music can turn out to be a hard task, but this course will make it a piece of cake for you.

Platform - Udemy

Duration - 2.5 hours

Topics covered:

• Introduction
• Before Publishing Your Music
• Music Publishing & Licensing
• Effective Strategies in Writing, Production and Pitching
• Useful Organisations
• Interviews with Music Professionals
• Where to Go from Here

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5. How To Create Audio Commercials That Sell?

One of the best traditional marketing online courses, this course focuses on learning to write and create radio ads with reference to streaming services and more. Audio advertising is a rapidly growing industry and thus this course will help you learn how to take advantage of this opportunity.

Platform - Udemy

Duration - 3 hours

Topics covered:

• Intro - Course Overview
• First Steps
• The Creative Brief
• How to Write the Audio Commercial
• How to Find Performers (Voices) for Your Commercials
• Presenting Your Scripts to Clients
• Pre-Production: Getting Ready for the Recording Session
• The Recording SessionTrafficking Your Ads

Popular Specializations

6. Brand Management: Build Successful Long Lasting Brands

Probably one of the most comprehensive traditional marketing online courses on brand management, this course will take you from being a mere beginner to an intermediate-level professional in brand management. It is ideal for business people, aspiring sales managers as well as seasoned marketers.

It has around 39 lectures, and covers topics like brand evaluation, brand audits, as well as brand promise.

Platform - Udemy

Duration - 5 hours 26 minutes

Topics covered:

• Principles of Brand Management
• 360 Branding
• Brand Differentiation
• Strategic Brand Management
• Brand Vision
• Staff as Brand Builders
• Brand Audit
• Brand Evaluation

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7. FMCG / CPG Brand Management Academy Marketing Fundamentals

This online degree certification is mainly focused on brand management specially tailored for FMCG / CPG marketers. It is all about brand profile and architecture. It helps to understand the differences between NPD concepts, communication concepts or activation concepts. Here are certain additional benefits.

Platform - Udemy

Duration - 3.5 hours

Topics covered:

• Introduction
• The Brand Profile: a tool to summarise brand positioning
• Promotion and activation
• Concept writing
• Issues and opportunities
• Range Architecture in FMCG
• Range extension
• Developing communication
• Judging communication

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8. Modern PR – how to get press coverage for your business?

Ranked as one of the best selling PR courses on Udemy, this course focuses on the importance of PR for new companies and products. Once you’re done with the course you will be all set to earn some valuable press mentions and good relations with reporters. You will learn the ways to get your business successful with a good PR relation with the help of press coverage for your company or product from a journalist perspective.

Platform - Udemy

Duration - 1 hour

Topics covered:

• Introduction
• Things To Consider Before You Begin
• Building And Leveraging Relationships
• Cold Outreach
• After The Pitch
• Making Reporters Come To You
• Wrapping Up

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Conclusion

To sum up,Traditional marketing is an effective way of marketing products via newspapers, magazines, and the like. These traditional marketing courses and marketing free courses can give an insight on what traditional marketing is about, the strategies, methods, tools needed to make the whole purpose of marketing successful. If you are still uncertain about how to choose the courses, then take a look at our online course comparison to have a better clarity in choosing the best traditional marketing courses for you.

While certification courses are a great option, you definitely don't want to miss out out foundational programs such as degrees and diplomas. However with the rush paced life, people have more engagements in their hands than they can keep track of. You might be working or completing another course. Hence online degree courses and online diploma courses can be a viable option.

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