Online Marketing Management Courses & Certifications

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time. 

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

The number of companies has improved a lot in the marketplace to give a platform to people who want to sell their products and make their brand popular in the marketplace. As compared to physical goods, they are intangible services that give the benefit of testing the service and then paying for it. More services are offered through companies to build a relationship with the clients by giving them a chance to know and test the service without any added cost. 

Using the knowledge provided from this Special Services Marketing in India Course on Swayam, the candidates can learn the basic as well as the advanced knowledge about services and how to present to the customers. The effect of different kinds of services on the economy of the country is also taught to the candidates. The focus on quality more than quantity is fit in the candidate’s mind to make them aware of its importance in any company.

Candidates who want to pursue a career in marketing from big companies can take advantage of this course. Many companies have taken benefits of services and brought their marketing team to implement new plans for attracting more customers.

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

The programme has been formulated to provide the candidates all the necessary information required to propagate strategies related to marketing domain, which in return would help the company and the institution to grow. The course will be covering the ways to develop products that would meet the demands of customers and help create demand and awareness for those items and products to encourage more sales.

The Certification Course on Marketing Management by edX over the course of seven weeks will be covering topics namely- creating marketing base, problem solving and marketing skills. The course lays great emphasis on the subject of “Business and Management”. Furthermore, the sessions will be conducted in English and will provide live classes and assignments. The course also has the provision of “upgradation” where the students can apply for securing a certificate. The techniques to target and identify customers and also comprehend their demands will be covered.

The Professional Certificate in Marketing Management and Consumer Behaviour certification course by Amity Online will equip you with the core skills required for effective management in an organisation. In the course, you will learn how to make marketing decisions and analyse customer behaviour to your product offerings.

During the Professional Certificate in Marketing Management and Consumer Behaviour programme, you will learn how to identify the critical factors for a successful marketing campaign. Understand the target customers and their behaviour towards your products and services. The course will also help you master customer targeting, cater to the needs and desires of your ideal customer profiles, and analyse campaign performance.

Moreover, the Professional Certificate in Marketing Management and Consumer Behaviour certification course broadly has two parts: Marketing Management and customer Behaviour. Experienced instructors structure the course to bring the best for you. The program is offered in partnership with the University of Maryland System. And so, upon completion of the certification program, you will be awarded the certificate of achievement from Amity Online and the University of Maryland System.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

In this competitive business climate, companies must take the chance to generate superior consumer insights in order to outperform their competition. The Marketing Management online course provides an integrated business approach that is applicable to any sector, putting marketing function at the core of a firm alongside finance and strategy.

The Marketing Management online training teaches how to co-create value with consumers, subsequently record and convey that value in innovative ways. The course arms candidates with compelling facts and perspectives which helps candidates to have more successful, evidence-based interactions with their team. 

The Marketing Management online syllabus covers the tools and techniques used for extracting proper consumer metrics that help to make better decisions and, as a result, helps candidates to become better marketing managers. The course helps candidates to increase influence and relevance inside their business by providing greater value to consumers. The 5 weeks course offered by IMD primarily focuses on value-based marketing which helps a business grow and generate revenue.

The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises. 

Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.

ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.

Today, marketing innovative services and products take place in an ever-changing business environment, and require rapid decision making, even with incomplete information. Innovations, products, and services in today's world are introduced at a breakneck pace, and therefore, have faster mortality rates. That's why it's essential to market them while they're still relevant.

Keeping these needs in mind, Amity Online, in collaboration with the University of Maryland and edX has designed the four-week, Professional Certificate in Marketing of Services and Innovative Products online course. 

The programme is essentially a how-to guide to help you navigate marketing challenges and bring new, innovative services and products to the market. The learning modules are also designed in an all-encompassing manner, with lessons on growth strategies, products strategies, and other market strategies.

The Professional Certificate programme in Marketing of Services and Innovative Products also provides a balance between conceptual learning and hands-on analysis with real-life projects. Lastly, you would also receive a course completion certificate for all the hard work you put in, which you can use to enhance your employability.

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac  - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The Professional Certificate in Marketing for International Consumer in India Training Course is a 100% online course that explores the vital aspects of marketing strategies apt for international customers. The course can be opted for at comparatively low fees and have no strict entry requirements.

After completing the course online and fulfilling all steps, learners will be rewarded with a Professional Certificate in Marketing for International Consumer in India by the Metropolitan School of Business and Management UK. The 2-week long course offers unlimited access to pre-recorded lectures.

The Professional Certificate in Concepts in Budgeting in India Training Course is an advanced level course that educates learners on the important concepts in budgeting. The course is available in a fully online mode and attempts to equip learners with the right skills and knowledge to manage the financial aspects of an organization.

The Professional Certificate in Concepts in Budgeting in India Live Course is conducted by the expert faculty of the Metropolitan School of Business and Management UK. After the candidates successfully complete the course, a digital certificate of completion will be rewarded by the management.

The Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Live Course is a 100% online course that discusses the strategies of branding and pricing in the global tourism and hospitality sector. The advanced level course will discuss various factors involved in shaping pricing strategy.

After completing the Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Online Course, all learners will receive a UK continuous professional development (CPD) certificate. The course has a comparatively low fee structure and can be completed within 2 weeks.

The Professional Certificate in Improving International Marketing Communications in India Training is a 100% online programme that discusses learners with the core concepts of designing marketing communications campaigns for the international market. The advanced level course will cover different methods and promotional strategies to ensure effective communication.

After completing the course in the online mode, all learners will be receiving a Professional Certificate in Improving International Marketing Communications in India by the Metropolitan School of Business and Management UK. The certificate course is available at feasible rates and can be availed through the online platform.

The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online course is offered for the students to develop their expertise with the techniques and styles used in marketing communication involving international consumers. This professional certificate course is provided by the Metropolitan School of Business and Management and will take a period of two weeks to complete the course.

This marketing communication course enables students to manage communications for transactions in an international context thereby building business management techniques. The advanced-level program helps the candidates understand the behavioral aspect of the consumers for effective marketing management. This short online course is a self-paced program wherein the students can learn on their own after registration through the recorded lectures and other online resources. The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online training ensures a course certificate for the candidates after completion of the course study. 

The ‘Professional Certificate in International Market Entry Strategy in India’ course is a study about the nuances and details of marketing concepts such as market penetration which includes distribution and partnering. This short online training is provided by the Metropolitan School of Business and Management UK and will take two weeks to complete the program. This advanced-level certification course enables students to gain skills and knowledge of marketing strategies with affordable fees. 

The course curriculum consists of concepts and theories summed up in the lectures recorded for unlimited access for the candidates of the program during the course study. This international marketing course is a certified independent course conforming to the guidelines of Continous Professional Development (CPD). This independent learning program ensures students with experiential learning of the theoretical concepts and practical knowledge of the techniques associated with international market entry. The ‘Professional Certificate in International Market Entry Strategy in India’ training program issues a course certificate after completion of the study.

The “Professional Certificate in International Market Research in India” is a two-week short-term course meant for budding professionals in the field of market research offered by the Metropolitan School of Business and Management or MSBM that makes the British educational programmes accessible to the students and professionals around the globe at a cheap cost. 

The “Professional Certificate in International Market Research in India professional course” enables the participants to gather expertise in carrying out international market research. Additionally,  the “Professional Certificate in International Market Research in India Syllabus” introduces the candidates to various aspects of the international market research such as preparing a well-made questionnaire, methods of sampling, features of international research, etc. 

The “Professional Certificate in International Market Research in India classes” provides guidance on factors to consider at the time of choosing the tools for the data collection and formulating a sampling plan for international research. 

The “Certificate in Cultural Perspective in International Marketing in India”  is an online certificate course designed and administered by the Metropolitan School of Business and Management or MSBM, the private educational venture which functions as a channel to bring the outstanding British academic programmes to the learners and professional around the globe at a cheap cost.

The “Certificate in Cultural Perspective in International Marketing in India Classes“ facilitates the learners to enhance their skills in identifying the motivational factors of consumers in the different geographical areas and planning measures for expanding business aims to more consumers. 

  The “Certificate in Cultural Perspective in International Marketing in India Syllabus” helps the candidates to make a broader awareness of basic factors of cultural forms and cultural impact on the decision-making process in the business sector.

Professional Certificate in Buyer Behavior and Target Marketing in India course is designed by the Metropolitan School of Business & Management or MSBM, U.K. Professional Certificate in Buyer Behavior and Target Marketing in India online course a self-paced, short stretch course in which candidates could easily access to study through pre-recorded lectures.

Professional Certificate in Buyer Behavior and Target Marketing in India syllabus is designed to help students understand important components in consumer profiling and segmentation so that they can be targeted with personalised offers. The learner will be able to recognise the various characteristics that define a group of consumers.

The online Professional Certificate in Buyer Behavior and Target Marketing in India training includes advanced-level content to help you progress in your career by enhancing your knowledge and understanding of healthcare policy.

The Professional Certificate in Key Issues in International Marketing in India is by the Institute of Metropolitan School of Business and Management UK. The course is curated to provide professional development and is 100% online. The minimum devotion time for the students is just 3 hours so anyone who is working in an organisation may easily opt for the course.

The Professional Certificate in Key Issues in International Marketing in India training will be highlighting certain key issues that actually act as challenges for today’s marketers which will help the learners to be prepared mentally to plan, and then overcome the challenges smartly. This professional course is independently certified based on the standards of CPD which is Continuous Professional Development, and even assures one certificate of achievement after the course gets completed.