The full form of ADGPI is Additional Directorate General of Public Information. ADGPI works under the Directorate General of Military Intelligence. ADGPI deals with Perception Management, Publicity, Image projection, Public Relation ( PR) Activities etc. It mainly focuses on developing such conditions which boosts confidence of our army and its readiness to conduct operations in peacetime and war. Any officer of the rank of Major heads Additional Directorate General and Deputy Director General assists Major in his work. The directorate is divided into two segments. One dealing with ‘Media Relations’ and other with ‘Information Operations.
ADGPI interacts with the General Officer Commanding - in chief commands.
It helps to manage media relations.
It helps to monitor print, electronic and cyber media.
Maintains Indian army portal.
Works as Army Spokesperson on operation related matters.
Update about important issues to COAS (Chief of the Army Staff), VCOAS(Vice Chief of the Army Staff ), DGMI(The Directorate of Military Intelligence ) and DGMO (Director General Military Operations).
Prepare Indian Army’s Public Relation and Public Management policies.
Strengthen the image of the Indian Army.
To formulate perception management policy, ADGPI interacts with the Ministry of Defence and Home Affairs.