15+ Online Content Marketing Courses to Pursue

Edited By Team Careers360 | Updated on Sep 08, 2021 08:42 PM IST | #Content Writing

The field of content marketing is much more important today as it answers the audience's questions, builds trust and increases conversation. A professional working in this field is called a content marketer. He is liable for the planning, creating, and sharing valuable content to bring and transform views into customers and convert them into repeat buyers. The type of content that a content marketer creates depends on what he sells. In other words, he guides people to let them know about the service you are offering and builds trust enough to do business. The job of a content marketer requires recognizing, choosing, and growing a product.
View more - Content Writing Certification Courses
Content marketers also provide various advantages to the business, such as enhancing brand name by building trust through content marketing. According to 74% of companies studied, content marketing helps sway progress. Content marketing has expanded the marketing roles, both in quantity and quality. Inbound marketers can multiply the average site growth rate (from 6 to 12%) owing to their content marketing efforts. They also help create great content and provide a cost-effective way to bring in new leads, and enable your brand to showcase your subject matter expertise. If you want to do content marketing, you should opt for the best content marketing courses online or content strategy certification.
View more- Explore Online Courses and Certifications

15+ Online Content Marketing Courses to Pursue

Here’s a list of some of the best content marketing courses:

Course	Duration	Course Fees	Platform
The Strategy of Content Marketing	19 Hours	INR 2,159	Coursera
Content Strategy for Professionals Specialization	4 Months	INR 3,649/ month	Coursera
Search Engine Optimization (SEO) Specialization	5 Months	INR 3,649/ month	Coursera
Viral Marketing & How to Craft Contagious Content	4 Hours	INR 5,586	Coursera
Brand & Content Marketing	15 Hours	INR 2,904/ month	Coursera
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences	26 Hours	INR 2,159	Coursera
The Ultimate Content Marketing Course	55 Minutes	Free	Udemy
Learn How To Make Video Blogs And Advanced Video Marketing	2.5 Hours	INR 525	Udemy
Content Marketing Fundamentals Course with Ashley Segura	1 Hour 18 Minutes	Free	Udemy
Crash Course For New Content And Affiliate Marketers	56 Minutes	Free	Udemy
GetResponse Content Marketing	1.5 Hours	INR 525	Udemy
Content Marketing 101: Your Guide to Effective Blogging	1.5 Hours	INR 525	Udemy
Professional Certificate in Digital Marketing Fundamentals	4 Months	INR 23,263	edX
Leading Innovation with Vijay Govindarajan	2 Months	INR 26,605	edX
Content Marketing Course: Get Certified in Content Marketing	6 Hours 20 Minutes	Free	Hubspot Academy
Content Strategy for Professionals: Engaging Audiences	6 Hours	INR 3,649/ month	Coursera
Content Strategy for Professionals: Managing Content	6 Hours	INR 3,649/ month	Coursera

Also read: Certificate Course in Subject: Brand & Content Marketing by IE Business School, IE University, Madrid via Coursera

1. The Strategy of Content Marketing

This is one of the excellent content marketing courses online offered by the University of California, Davis. In this content marketing strategy course, you will learn the core tactics content marketers need to maintain customers profitably. The course will teach you how to develop, design, and deploy a content marketing strategy and assess and measure content marketing effectiveness. In addition, you will also get to know how to write compelling copy by using a strategic framework. The course syllabus covers The Content Marketing Ecosystem, The Strategic Context (The 7A Framework), Mapping the Journey: Crafting Content Marketing Strategy, and The Strategic Types of Content.

Course Duration: 19 Hours

Course Fee: INR 2,159

Platform: Coursera

2. Content Strategy for Professionals Specialization

This is another one of the best content marketing courses available on Coursera. The course will provide you with an in-depth understanding of how to captivate your audience by showing their tales and utilizing proven tools and techniques to improve audience interests and experiences. You will also be able to control content once created by learning how to portray an organization's content story across different media stages using a human-centred design. Offered by Northwestern University, this content marketing certification includes an introduction to content strategy for professionals, Audiences and Brands, experiences and voice and more.

Course Duration: 4 Months (2 Hours per week)

Course Fee: INR 3,649 per month

Platform: Coursera

3. Search Engine Optimization (SEO) Specialization

In this content strategy course, you will learn how to optimize website content for the best possible search engine ranking. You will be studying the principles following Google search and different search engine algorithms. You will also be able to develop practical, real-world skills essential to build a career in digital marketing or online content development, including on-page and off-page optimization and handling search-focused website audits and aligning SEO with overall business policies.

Course Duration: 5 Months (6 Hours per week)

Course Fee: INR 3,649 per month

Platform: Coursera

4. Viral Marketing & How to Craft Contagious Content

This content strategy certification will explain how things catch on and help you apply key ideas to effectively market your ideas, brands, or products. This one of the best content marketing courses online will also teach you how to compose images, rule, amplify your influence, and create more word of mouth. This course will further let you understand how to harness the power of social networks to disseminate knowledge and influence.

Course Duration: 4 Hours

Course Fee: INR 5,586

Platform: Coursera

5. Brand & Content Marketing

Offered by IE Business School, this is another one of the best content marketing courses online, where you will gain an in-depth understanding of the term Branded Content and its main differences with traditional advertising. At the same time, you will learn to create an efficient storyline through strong values. This content marketing strategy course will also let you assess the creation of quality journalism and investigate how to make memorable and lasting connections with a given target audience in a world of continuous content surplus.

Course Duration: 15 Hours

Course Fee: INR 2,904 per month

Platform: Coursera

6. Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

In this content strategy certification, you will learn transmedia storytelling and effective transmedia design strategies. The course will provide you with the importance of the way we interact and communicate. You will also learn the creative thinking techniques necessary to build a cohesive and rich story narrative. This content marketing strategy course will let you explore understanding a transmedia audience and the transmedia user experience.

Course Duration: 26 Hours

Course Fee: INR 2,159

Platform: Coursera

Also read: Certificate Course in Subject: Database and Content Organisation by Indira Gandhi National Open University, New Delhi via Swayam

7. The Ultimate Content Marketing Course

If you are looking to learn how to apply proven content marketing strategies and implement a new growth channel at your company to grow revenue and improve KPI's, this course is for you. This is one of the best content marketing courses online, where you will be taught a cutting-edge content marketing process and utilize a best-in-class content marketing master document and blog post template that will help you follow the blog post process correctly every time.

Course Duration: 55 Minutes

Course Fee: Free

Platform: Udemy

8. Learn How To Make Video Blogs And Advanced Video Marketing

As the name suggests, this is another one of the excellent content marketing courses from Udemy. In this course, you will learn to create effective video blog content that you can share with others easily. You will understand the importance of video, how to set up a perfect in-house studio, and make a compelling marketing strategy for the business. This content marketing certification will also help you learn Video SEO, smartphone filming, and offline video marketing tactics.

Course Duration: 2.5 Hours

Course Fee: INR 525

Platform: Udemy

Also read: Certificate Course in Subject: Blogging, Content Marketing and Vlogging by Shaw Academy

9. Content Marketing Fundamentals Course with Ashley Segura

Enrolling in this content marketing strategy course will teach you how to use content to complement and promote your brand online. The course will provide you with the fundamentals of creating regular content and distributing it across platforms and mediums. If you look to intensify your online conversions, this course is ideal for you, providing fundamental and advanced concepts.

Course Duration: 1 Hour 18 Minutes

Course Fee: Free

Platform: Udemy

10. Crash Course For New Content And Affiliate Marketers

In this another one of the best content marketing courses, you will learn how to build a brand with affiliate and content marketing. This course will teach you how to create content for websites and do SEO. You will also be taught how to make a career in affiliate marketing and build a business in affiliate marketing and content marketing.

Course Duration: 56 Minutes

Course Fee: Free

Platform: Udemy

11. GetResponse Content Marketing

By enrolling in this content marketing certification, you will learn how to make a content marketing plan which is more feasible and helps you keep your audience hooked to your website and keep them coming back for more. This is one of the best content marketing courses online, where you will also learn how to use different marketing channels, like emails and webinars, to draw in new clients for your digital marketing service. The course has 4 sections of 13 lectures that will provide you with a deep understanding of setting up a content strategy, blogging, webinars and content marketing in action.

Course Duration: 1.5 Hours

Course Fee: INR 525

Platform: Udemy

Also read: Certificate Course in Subject: Visual Content Development for Print and Social Media by Arena Animation

12. Content Marketing 101: Your Guide to Effective Blogging

Learn how to get more leads and customers by understanding important concepts of content marketing and blogging in this one of the best content marketing courses. The course will teach you how to create effective content that boosts your sales cycle, use all major paid and non-paid marketing channels to distribute your content, and set up key tracking codes to record necessary outcomes.

Course Duration: 1.5 Hours

Course Fee: INR 525

Platform: Udemy

Read more: Career as Blogger

13. Professional Certificate in Digital Marketing Fundamentals

Offered by The University of Edinburgh, this one of the content marketing courses will teach you how marketing influences perceptions, purchasing decisions, loyalty, and creates value. You will learn how using segmentation, targeting, and positioning for effective and profitable marketing help brands to develop and sustain.

Course Duration: 4 Months (3-5 Hours per week)

Course Fee: INR 23,263

Platform: edX

14. Leading Innovation with Vijay Govindarajan

Learn why companies need to innovate strategically continuously and identify weak signals, market discontinuities, non-linear shifts that shape an industry's future evolution in this content marketing strategy course. The course will also provide you with an understanding of how to implement breakthrough innovation strategies and the importance of building the requisite organizational DNA.

Course Duration: 2 Months (3-5 Hours per week)

Course Fee: INR 26,605

Platform: edX

15. Content Marketing Course: Get Certified in Content Marketing

Designed for marketing professionals, inbound professionals and content producers, this is another one of the best content marketing courses online. This course from Hubspot Academy will teach you a content creation framework to create compelling content consistently. This content marketing certification is probably the best content marketing strategy course which is being provided at zero cost to aspiring content marketers while also offering unparalleled, well-researched data to back their study material.

Course Duration: 6 Hours 20 Minutes

Course Fee: Free

Platform: Hubspot Academy

16. Content Strategy for Professionals: Engaging Audiences

In this content strategy certification, you will explore conversations with users at all levels of an organization. The course will teach you the best ways to address the audience’s needs and preferences by smartly implementing critical strategic stories and information and using proven tools and techniques to enhance the customer experience and interest.

Course Duration: 6 Hours

Course Fee: INR 3,649 per month

Platform: Coursera

17. Content Strategy for Professionals: Managing Content

This content marketing strategy course will let you understand profoundly how to create a winning content strategy and manage it effectively across a plethora of platforms once it has been designed. You will also get to know about social media platforms to distribute your brand’s story and present an organization's content story utilizing a human-centred design. If you want to learn storytelling through effective examples, this is one of the best content marketing courses online you should pursue.

Course Duration: 6 Hours

Course Fee: INR 3,649 per month

Platform: Coursera

Conclusion
With all these content marketing courses and their features and benefits, it is clear why content marketing is essential for businesses of all sizes. Not only does content marketing help you increase visibility, but it can also help you build more effective relationships with your customers. Hence, if you are interested in this field, then opting for these content marketing courses online can be a great choice.

Explore Popular Platforms Certification Courses

Udacity Courses & Certifications	Swayam Courses & Certifications
Simplilearn Courses & Certifications	Edureka Courses & Certifications

Frequently Asked Questions (FAQs)

1. What is content marketing?

Content marketing is a strategic marketing approach focused on building and distributing valuable, appropriate, and compatible content to attract and retain a clearly defined audience, and ultimately, to drive significant customer action.

2. Why is content marketing important?

Content is the essence of everything people do online before making it again. Without the content, there are no web pages, search results, online studies, demo videos, or anything else that helps people make buying choices.

3. What are the benefits of content marketing?

The main benefit is guiding people to make purchase decisions with confidence. When hundreds or thousands of other businesses like yours that people could buy from, content is how you differentiate your brand and show them why they should be doing business with you.

4. How does marketing without talking or promoting your product/service help us build leads and sales?

By leveraging inbound marketing tactics, companies can share content to inspire their audiences. Instead of launching product information, content is used to stand out based on authenticity, thought leadership, experience in solving those problems, etc.

5. How can content marketing help to address our target audiences during the customer purchase journey?

Content should discuss the customer's motivations and needs at several points of their process to strengthen their positive feelings about the brand, heighten their likelihood to convert, and enhance their customer lifetime value.

6. How can I use content marketing to enhance the brand presence in the most efficient way?

First, make sure you include your brand in a discussion relevant to your offerings as well as your audience. If you miss this step, you won't be able to enhance your brands' presence.

7. How does content marketing drive revenue?

It starts by constructing a strong business problem that doesn't directly engage people, teams, or budgets.

8. How do we measure content's impact on sales and revenue?

To equate content to revenue, your marketing and sales teams need to be tightly regulated to the same business objectives, company messaging, and agreed-upon processes.

9. How much is content marketing going to cost?

Marketers who have limited experience with content marketing often worry that the cost of creating content is too valuable for their company. But the reality is that marketers often expect to pay way more than producers charge for various content assets.

10. What are some of the good examples of content marketing?