18+ Online Courses to Get Started With A Career in Music Marketing
To create music one needs talent and skill. But, every piece of music created should reach its rightful audience and that doesn’t happen on its own. To make music reach the audience, it needs to be marketed and a whole new skill set is required for this specialized task. Though one need not worry, as there are many excellent music marketing courses available to teach the necessary skills and knowledge of music marketing. If you are someone who fancies taking their marketing career in a direction that can benefit musicians and feed your passion for music as well, then you must upgrade your knowledge with good music marketing courses.
But it is not just about passion, a career in music marketing is one of the most rewarding in today’s digital age when entertainment consumption is more than ever before. Professionals with a background and knowledge in music business management are in high demand in music companies as well as full service digital creative agencies.
But finding good music marketing courses could prove to be quite daunting and confusing. Especially, if you are looking for a music business degree online. As the internet is filled with a range of options that could be anywhere between valuable to overpriced, we have compiled a list for you to choose from. Below is a list of music marketing courses that you can immensely benefit from.
18+ Amazing Online Courses to Learn Music Marketing
Courses | Platform | Duration | Cost |
Music Business Specialization | Coursera | 40 hours | INR 2859 per month after 7 days of free trial |
Music Marketing and Music Promotion 101: Find Your Audience | Udemy | 2.5 hours on video | INR 700 |
Social Media Promotion for Musicians, Artists, and Engineers | Lynda.com | 4 hours | INR 1400 for a monthly subscription of Lynda.com |
An Insider’s Guide To Today’s Music Biz: Marketing and Promotion | Lynda.com | 4 hours | INR 1400 for a monthly subscription of Lynda.com |
Creativity and Entrepreneurship | Coursera | 8 hours | INR 2859 |
Digital Release and Promotion Strategies for Musicians | Lynda.com | 54 mins | INR 1400 a month |
Music Marketing Online (Guerrilla Marketing and Promotion) | Udemy | 1 hour | INR 710 |
Music Business Management | Sri Aurobindo Centre for Arts and Communication | 2 months (weekend classes) | INR 35000 |
Steps to Take to Effectively Sell Music Online | Udemy | 3 hours | INR 700 |
Successful Music Marketing and Branding For Artists | Udemy | 6.5 Hours | INR 710 |
Independent Musician Music Marketing | Udemy | 3.5 hours | INR 700 |
Spotify Marketing Mastery: Music Production & Marketing | Udemy | 1.5 hours | INR 2240 |
Updating Your Digital Music Distribution | Udemy | 1.5 hours | INR 700 |
Facebook Music Marketing for Electronic Music Artists | Udemy | 1 hour | INR 700 |
Music Promotion and Music Marketing: Spotify Playlists | Udemy | 1 hour | INR 700 |
The Music Publicity Insider’s Guide | Udemy | 36 mins | INR 700 |
21 Ways to Market and Promote Your Music Online | Udemy | 3.5 hours | INR 700 |
Music Marketing Demystified | Udemy | 36 minutes | Free |
Instagram Marketing Course for Musicians | Udemy | 3 hours | INR 700 |
(Note - The above given details have been researched by the teams at Careers360.)
Music Business Specialization
This is a very comprehensive music marketing online course available online. Offered by the Berklee College Of Music, this music marketing online course goes through all the aspects of entrepreneurship and marketing that goes into the world of music and its promotion. Everything from the economics of the industry, leverage of social media, to law and copyright. This package teaches about all the specialized aspects of the trade. This music marketing online course has four modules with each module having its separate hands-on project. Students can also pause after learning the modules of their interest. 50 percent of all the candidates who took this music marketing online course were able to start a new career post-completion, whereas 30 percent were able to secure a pay hike or a promotion.
Platform - Coursera
Duration - 40 hours
Cost - INR 2859 per month after 7 days of free trial
Also read - Music Technology Foundations by The University of Adelaide
Music Marketing and Music Promotion 101: Find Your Audience
If there is an on-point music marketing online course that is well rated and has been found extremely valuable by its students, then it has to be this music marketing online course. This music marketing online course will teach you to take your music marketing game to the next level through inducing networking skills and leveraging social media to its best. Learn how to promote music on Reddit, Twitter, Instagram, and merchandising. Build long-lasting artistic brands through the learnings of this music marketing online course.
Platform - Udemy
Duration - 2.5 hours on video
Cost - INR 700
Social Media Promotion for Musicians, Artists, and Engineers
Some lessons take you through a whole journey while some give you the essential information to explore it by yourself. This online music marketing course is the latter one, as it tells you the essentials of promoting art and music through social media. Learn the effective techniques of leveraging social media to boost the visibility of your or your client’s music and find the right audience for it. Learn the equivalent of an online music marketing course in this specialized video lesson.
Platform - Lynda.com
Duration - 4 hours
Cost - INR 1400 for a monthly subscription of Lynda.com
An Insider’s Guide To Today’s Music Biz: Marketing and Promotion
In this online music marketing course, Steve Rennie, a music industry insider spills his knowledge and perspective on the marketing and promotion part of the industry. Learn to incorporate all the channels of communication and interaction into your promotional campaign with the help of this video series on music business management.
Platform - Lynda.com
Duration - 34 mins
Cost- INR 1400 monthly subscription
Also read - World Music Balinese Rhythms by Massachusetts Institute of Technology
Creativity and Entrepreneurship
Just like we mentioned at the start, every creation should find its rightful audience. This online music marketing course by the Berklee College of Music teaches this art of building a fandom around an artist’s work. Learn the value of branding in the creative business world and the skills to build strong and active networks. If you are looking to get started in the world of the music business then this might be the right music business certificate online for you, as 50 percent of all the candidates who took the music certification courses were able to start a new career post-completion.
Platform - Coursera
Duration - 8 hours
Cost - INR 2859
Digital Release and Promotion Strategies for Musicians
Learn about the process of digital release through a series of techniques that are used by seasoned professionals followed by effective strategies for promotion and traction. Use methods that are popular in the industry to grab a chuck as your audience. This might be the best music certification courses if your client is on the verge of a release.
Platform - Lynda.com
Duration - 54 mins
Cost - INR 1400 a month
Music Marketing Online (Guerrilla Marketing and Promotion)
Learn to use effective methods of promotion and fan engagement in this music certification courses. Make a content marketing strategy, promotional framework, effective website, and all the essentials that make up an efficient music marketing funnel. Enroll in this snappy on-demand video course to learn some really important aspects of music business management.
Platform - Udemy
Duration - 1 hour
Cost - INR 710
Music Business Management
One of the most intensive online music courses that provides a music business certificate online is a must take for all the music marketing aspirants. The reason to pursue these online music courses is that it will give the insights of industry professionals who are also your regular faculty members of the institute. Think of anything about the music business and these online music courses will have it in the curriculum. The two main modules involve publishing and PR & marketing that will teach you the best approach in music promotion.
Platform - Sri Aurobindo Centre for Arts and Communication
Duration - 2 months (weekend classes)
Cost - INR 35000
Steps to Take to Effectively Sell Music Online
The one music marketing course that you will need to learn the ropes of selling art on the internet is this. Learn to promote your or your client’s music through a multiple stream network and use social media platforms to their best of strength. Become the manager that your client can never forget by applying the learnings of this course.
Platform - Udemy
Duration - 3 hours
Cost - INR 700
Successful Music Marketing and Branding For Artists
Of all of the courses available on the internet on the music business, this has to be amongst the balanced. It has enough lessons to teach you everything that you need to know about music marketing yet it is not long or pretentious enough to intimidate you. If you want to invest your time and money in a course that has a proven record then take this course to fulfill your desires to learn music business management.
Platform - Udemy
Duration - 6.5 Hours
Cost - INR 710
Independent Musician Music Marketing
If you are working as a one on one consultant or running an agency, then this music marketing course should be your go-to choice to enhance your knowledge of the specialized trade. Help your musician clients with the help of the learnings of this course and build your work profile as a music marketer.
Platform - Udemy
Duration - 3.5 hours
Cost - INR 700
12. Spotify Marketing Mastery: Music Production & Marketing
Spotify is undoubtedly one of the most important music streaming platforms as of now. Ensuring success on Spotify would mean an overall success because of the sheer number of people using the platform. This course specializes in providing tips and techniques that one would need to win with their music on Spotify and build a solid fan base to secure an audience for future projects.
Platform - Udemy
Duration - 1.5 hours
Cost - INR 2240
Updating Your Digital Music Distribution
Selling music is a tricky business we all know, but it can be made a notch easier if we learn the distribution methods of the industry and stay up to date with audience behavior. This course teaches you to build effective distribution channels by grabbing audience attention from the right place. Learn to build a community around your music and an army of superfans to propagate your work from this music business online course.
Platform - Udemy
Duration - 1.5 hours
Cost - INR 700
14. Facebook Music Marketing for Electronic Music Artists
Electronic music artists are no exception when it comes to tactfully handle the marketing of their work. And when we add Facebook, the most powerful social platform, to the equation, the stakes become really high in the world of marketing and promotion. Pursue this course to enhance your music business management skills and win an audience for your EDM clients through Facebook.
Platform - Udemy
Duration - 1 hour
Cost - INR 700
15. Music Promotion and Music Marketing: Spotify Playlists
Another winner course to learn the ropes of marketing and promoting a Spotify Playlist. Learn to use Spotify as a branding tool for your musician and earn them money through their playlist using smart marketing techniques.
Platform - Udemy
Duration - 1 hour
Cost - INR 700
16. The Music Publicity Insider’s Guide
Learn to build a storytelling format to build the publicity funnel to market your music through this impeccable music marketing course. The lessons include some really valuable insights and techniques that would help you in building hooks and ideas for promotion.
Platform - Udemy
Duration - 36 mins
Cost - INR 700
21 Ways to Market and Promote Your Music Online
A well structured and graded video course that will take you to a 21-day learning experience. The whole video series is no less than any music business management programs online as it features lessons and valuable insights from experts on a majority of topics. Master your music business vehicle within 21 days with this series of video lessons.
Platform - Udemy
Duration - 3.5 hours
Cost - INR 700
Music Marketing Demystified
To become a professional in the music marketing world, one must truly understand the business first. These music diploma courses is built around this idea and is available for free. Anybody who wants to start her/his career in this field should definitely go through this fast and snappy music diploma course.
Platform - Udemy
Duration - 36 minutes
Cost - Free
19. Instagram Marketing Course for Musicians
Instagram is the most powerful and popular social media platform in the world today, with features that cater to all kinds of attention spans and audience demand. If an artist can build their brand on Instagram alone, he or she can dominate the game of popularity. All the music industry management courses have modules for Instagram in the curriculum today. Taking this course would directly give you the benefits of such modules.
Platform - Udemy
Duration - 3 hours
Cost - INR 700
Conclusion
If you are a budding marketer and want to learn the ropes of music promotion then taking a course or a series of lessons that are precise in delivery and concise in duration would be a win-win situation for you.
Also read -
Frequently Asked Questions (FAQs)
You can get a job in music companies, in creative agencies, or with independent artists after acquiring a relevant skill set.
Yes, all these courses are available online and can be taken virtually.
All the courses on this list involve modules or lessons for beginners which will set them up for expert-level tasks. Beginners can take any of the courses on the list and learn from it.
No, you do not need to be a musician. But, having a taste and slight knowledge of the art would help you a long way while implementing the knowledge from your music entrepreneurship degree.
All the courses on the list can help you in promoting your own art if you implement the knowledge properly.
The Internet is a big part of the music industry for more than a decade now. All these courses feature modules and lessons that teach you about the online marketing of music.
A very few courses on the list have the option for financial aids. You must check the details for the course of your choice to know if such an option is available.
Professionals in such positions make anywhere between INR 6-12 Lacs per annum. You can also get at such positions after completing a music business management degree.
These courses are certification based and will only provide a certificate of completion. They are not equivalent to bachelors.
Yes, you can start your own marketing agency or consultancy focusing on musicians.
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Upcoming Exams
Application Date:05 September,2024 - 25 November,2024
Application Date:15 October,2024 - 15 January,2025
Questions related to Music
Hello Shital,
Admission timelines for a Post Graduate Diploma (PGD) in Music vary depending on the institution. Typically, admissions for PGD programs in music open around June to August for the new academic year, with some colleges or universities offering admissions in the January intake as well.
To find out the exact dates:
-
Check individual college websites
or their admissions notifications.
-
Look out for universities like
Indira Kala Sangeet Vishwavidyalaya
,
IGNOU
, and other music institutes that offer PGD in music.
- Entrance exams or interviews might be required, so keep an eye on important deadlines.
Start preparing and applying early to secure a spot in your desired institution.
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
Hello aspirant,
To apply for a Masters of Arts in Music, one must have a B.A. with honors in music or music as one of their subjects. Reputable universities have established a minimum qualifying standard of 50% in the B.A. Before admitting someone to pursue an M.A. in music, some universities additionally administer screening exams.
So if you fulfill the eligibility criteria, you can do MA in Music from university.
Thank you
Yes, you can do an MA in Music even if you have a background in Mathematics and Science. Here’s a simple way to go about it:
Steps to Do MA in Music
-
Check Requirements :
- Eligibility : Look at the universities offering MA in Music to see if they accept students from different backgrounds. Some might need you to have a basic knowledge of music.
-
Find a University :
- Search : Look for colleges or universities that offer an MA in Music. You can find this information on their websites.
-
Contact the University :
- Ask : Call or email the university to confirm if you can apply with your current background and if there are any extra steps you need to take.
-
Prepare :
- Entrance Test/Audition : Some universities might ask you to take a test or audition to show your interest and skills in music.
- Learn Basics : If you don’t have much music experience, it might help to learn some basics or take a short course in music.
-
Apply :
- Fill Forms : Complete the application forms for the MA in Music.
- Submit Documents : Provide your undergraduate degree, marksheets, and any other required documents.
Summary
- Eligibility: Check if the university accepts students from different fields.
- Preparation: Be ready for any entrance tests or auditions.
- Application: Apply to the university and submit the required documents.
Hey there! Thanks for reaching out to us at Careers360. I'd be happy to help you explore your options for becoming a music producer and vocalist after 12th. That sounds like an exciting career path!
So, to pursue a career in music production and vocals, there are a few routes you could consider:
1. Formal education: You could look into music production or sound engineering courses at colleges or specialized music institutes. These programs can give you a solid foundation in both the technical and creative aspects of music production.
2. Vocational training: There are also shorter diploma or certificate courses focused specifically on music production or vocal training.
3. Self-study and practice: Many successful producers and vocalists are self-taught. You could start by learning music theory, practicing your vocal skills, and experimenting with music production software.
As for qualifications, while there's no strict requirement, having a background in music (like playing an instrument) can be helpful. Most importantly, you'll need a good ear for music, creativity, and technical skills with music production software.
Financially, it can vary quite a bit. If you go the formal education route, you'll need to consider tuition fees. For self-study, you'll need to invest in some basic equipment like a computer, music production software, and possibly a home studio setup.
Keep in mind that building a career in music can take time and persistence. Networking, creating a strong portfolio, and continuously improving your skills are key.
Would you like me to dig deeper into any specific area? Maybe we could look at some music production courses or discuss ways to start building your skills right now? If yes, check this out.
Hi there,
Hope you are doing fine.
As a PhD student in Vocal Music from the Banasthali University you may be looking for some opportunities to find the vacancies in the field of music. For someone with the academic background there are several avenues to explore.
You can check with the local and the national music institutions, universities and colleges that might be looking for the guest lecturers or part time faculty in vocal music. Additionally you can also explore the opportunities at the cultural organizations, music schools and performing arts centers which often seek experts for workshops, masterclasses and performances. You can also check the online platforms and academic job boards that might also list some openings for research positions or adjunct faculty roles in music.
You can network with the professionals in the field and attending relevant music conferences can also uncover potential vacancies. Hope this resolves your query.