18+ Online Courses to Get Started With A Career in Music Marketing

To create music one needs talent and skill. But, every piece of music created should reach its rightful audience and that doesn’t happen on its own. To make music reach the audience, it needs to be marketed and a whole new skill set is required for this specialized task. Though one need not worry, as there are many excellent music marketing courses available to teach the necessary skills and knowledge of music marketing. If you are someone who fancies taking their marketing career in a direction that can benefit musicians and feed your passion for music as well, then you must upgrade your knowledge with good music marketing courses.

But it is not just about passion, a career in music marketing is one of the most rewarding in today’s digital age when entertainment consumption is more than ever before. Professionals with a background and knowledge in music business management are in high demand in music companies as well as full service digital creative agencies.

But finding good music marketing courses could prove to be quite daunting and confusing. Especially, if you are looking for a music business degree online. As the internet is filled with a range of options that could be anywhere between valuable to overpriced, we have compiled a list for you to choose from. Below is a list of music marketing courses that you can immensely benefit from.

18+ Amazing Online Courses to Learn Music Marketing

(Note - The above given details have been researched by the teams at Careers360.)

1. Music Business Specialization

This is a very comprehensive music marketing online course available online. Offered by the Berklee College Of Music, this music marketing online course goes through all the aspects of entrepreneurship and marketing that goes into the world of music and its promotion. Everything from the economics of the industry, leverage of social media, to law and copyright. This package teaches about all the specialized aspects of the trade. This music marketing online course has four modules with each module having its separate hands-on project. Students can also pause after learning the modules of their interest. 50 percent of all the candidates who took this music marketing online course were able to start a new career post-completion, whereas 30 percent were able to secure a pay hike or a promotion.

Platform - Coursera

Duration - 40 hours

Cost - INR 2859 per month after 7 days of free trial

Also read - Music Technology Foundations by The University of Adelaide

2. Music Marketing and Music Promotion 101: Find Your Audience

If there is an on-point music marketing online course that is well rated and has been found extremely valuable by its students, then it has to be this music marketing online course. This music marketing online course will teach you to take your music marketing game to the next level through inducing networking skills and leveraging social media to its best. Learn how to promote music on Reddit, Twitter, Instagram, and merchandising. Build long-lasting artistic brands through the learnings of this music marketing online course.

Platform - Udemy

Duration - 2.5 hours on video

Cost - INR 700

3. Social Media Promotion for Musicians, Artists, and Engineers

Some lessons take you through a whole journey while some give you the essential information to explore it by yourself. This online music marketing course is the latter one, as it tells you the essentials of promoting art and music through social media. Learn the effective techniques of leveraging social media to boost the visibility of your or your client’s music and find the right audience for it. Learn the equivalent of an online music marketing course in this specialized video lesson.

Platform - Lynda.com

Duration - 4 hours

Cost - INR 1400 for a monthly subscription of Lynda.com

4. An Insider’s Guide To Today’s Music Biz: Marketing and Promotion

In this online music marketing course, Steve Rennie, a music industry insider spills his knowledge and perspective on the marketing and promotion part of the industry. Learn to incorporate all the channels of communication and interaction into your promotional campaign with the help of this video series on music business management.

Platform - Lynda.com

Duration - 34 mins

Cost- INR 1400 monthly subscription

Also read - World Music Balinese Rhythms by Massachusetts Institute of Technology

5. Creativity and Entrepreneurship

Just like we mentioned at the start, every creation should find its rightful audience. This online music marketing course by the Berklee College of Music teaches this art of building a fandom around an artist’s work. Learn the value of branding in the creative business world and the skills to build strong and active networks. If you are looking to get started in the world of the music business then this might be the right music business certificate online for you, as 50 per cent of all the candidates who took the music certification courses were able to start a new career post-completion.

Platform - Coursera

Duration - 8 hours

Cost - INR 2859

6. Digital Release and Promotion Strategies for Musicians

Learn about the process of digital release through a series of techniques that are used by seasoned professionals followed by effective strategies for promotion and traction. Use methods that are popular in the industry to grab a chuck as your audience. This might be the best music certification courses if your client is on the verge of a release.

Platform - Lynda.com

Duration - 54 mins

Cost - INR 1400 a month

7. Music Marketing Online (Guerrilla Marketing and Promotion)

Learn to use effective methods of promotion and fan engagement in this music certification courses. Make a content marketing strategy, promotional framework, effective website, and all the essentials that make up an efficient music marketing funnel. Enroll in this snappy on-demand video course to learn some really important aspects of music business management.

Platform - Udemy

Duration - 1 hour

Cost - INR 710

8. Music Business Management

One of the most intensive online music courses that provides a music business certificate online is a must take for all the music marketing aspirants. The reason to pursue these online music courses is that it will give the insights of industry professionals who are also your regular faculty members of the institute. Think of anything about the music business and these online music courses will have it in the curriculum. The two main modules involve publishing and PR & marketing that will teach you the best approach in music promotion.

Platform - Sri Aurobindo Centre for Arts and Communication

Duration - 2 months (weekend classes)

Cost - INR 35000

9. Steps to Take to Effectively Sell Music Online

The one music marketing course that you will need to learn the ropes of selling art on the internet is this. Learn to promote your or your client’s music through a multiple stream network and use social media platforms to their best of strength. Become the manager that your client can never forget by applying the learnings of this course.

Platform - Udemy

Duration - 3 hours

Cost - INR 700

10. Successful Music Marketing and Branding For Artists

Of all of the courses available on the internet on the music business, this has to be amongst the balanced. It has enough lessons to teach you everything that you need to know about music marketing yet it is not long or pretentious enough to intimidate you. If you want to invest your time and money in a course that has a proven record then take this course to fulfill your desires to learn music business management.

Platform - Udemy

Duration - 6.5 Hours

Cost - INR 710

11. Independent Musician Music Marketing

If you are working as a one on one consultant or running an agency, then this music marketing course should be your go-to choice to enhance your knowledge of the specialized trade. Help your musician clients with the help of the learnings of this course and build your work profile as a music marketer.

Platform - Udemy

Duration - 3.5 hours

Cost - INR 700

12. Spotify Marketing Mastery: Music Production & Marketing

Spotify is undoubtedly one of the most important music streaming platforms as of now. Ensuring success on Spotify would mean an overall success because of the sheer number of people using the platform. This course specializes in providing tips and techniques that one would need to win with their music on Spotify and build a solid fan base to secure an audience for future projects.

Platform - Udemy

Duration - 1.5 hours

Cost - INR 2240

13. Updating Your Digital Music Distribution

Selling music is a tricky business we all know, but it can be made a notch easier if we learn the distribution methods of the industry and stay up to date with audience behavior. This course teaches you to build effective distribution channels by grabbing audience attention from the right place. Learn to build a community around your music and an army of superfans to propagate your work from this music business online course.

Platform - Udemy

Duration - 1.5 hours

Cost - INR 700

14. Facebook Music Marketing for Electronic Music Artists

Electronic music artists are no exception when it comes to tactfully handle the marketing of their work. And when we add Facebook, the most powerful social platform, to the equation, the stakes become really high in the world of marketing and promotion. Pursue this course to enhance your music business management skills and win an audience for your EDM clients through Facebook.

Platform - Udemy

Duration - 1 hour

Cost - INR 700

15. Music Promotion and Music Marketing: Spotify Playlists

Another winner course to learn the ropes of marketing and promoting a Spotify Playlist. Learn to use Spotify as a branding tool for your musician and earn them money through their playlist using smart marketing techniques.

Platform - Udemy

Duration - 1 hour

Cost - INR 700

16. The Music Publicity Insider’s Guide

Learn to build a storytelling format to build the publicity funnel to market your music through this impeccable music marketing course. The lessons include some really valuable insights and techniques that would help you in building hooks and ideas for promotion.

Platform - Udemy

Duration - 36 mins

Cost - INR 700

17. 21 Ways to Market and Promote Your Music Online

A well structured and graded video course that will take you to a 21-day learning experience. The whole video series is no less than any music business management programs online as it features lessons and valuable insights from experts on a majority of topics. Master your music business vehicle within 21 days with this series of video lessons.

Platform - Udemy

Duration - 3.5 hours

Cost - INR 700

18. Music Marketing Demystified

To become a professional in the music marketing world, one must truly understand the business first. These music diploma courses is built around this idea and is available for free. Anybody who wants to start her/his career in this field should definitely go through this fast and snappy music diploma course.

Platform - Udemy

Duration - 36 minutes

Cost - Free

19. Instagram Marketing Course for Musicians

Instagram is the most powerful and popular social media platform in the world today, with features that cater to all kinds of attention spans and audience demand. If an artist can build their brand on Instagram alone, he or she can dominate the game of popularity. All the music industry management courses have modules for Instagram in the curriculum today. Taking this course would directly give you the benefits of such modules.

Platform - Udemy

Duration - 3 hours

Cost - INR 700

Conclusion

If you are a budding marketer and want to learn the ropes of music promotion then taking a course or a series of lessons that are precise in delivery and concise in duration would be a win-win situation for you.

Also read -

• Diploma Certification Courses
• Degree Certification Courses
• Certificate Courses