A complete guide to pursue advertising and brand management
Advertising is the practice of making the world aware of a product or service, and brand management involves maintaining the image of a brand and creating relationships with vendors and target customers. Advertising and brand management involves various techniques to create brand awareness and spread the word of mouth. Today, the market is a dynamic place, and trends come and go every week. Therefore, it needs a strategic plan to maintain the brand image and advertise products most efficiently.
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Online Advertising Courses & Certifications
Online Brand Management Courses & Certifications
To meet the demand, advertising and brand management courses are becoming widely popular. There are many colleges and institutes offering advertising and brand management courses online through which you can gain comprehensive knowledge of advertising and branding. These courses deliver strategic know-how and business acumen to ensure brand awareness and an innovative approach towards the market, helping you amplify your skills to meet the ever-evolving nature of the market. A person with an MBA in advertising and brand management can work as a brand manager who earns an average salary of Rs 913,253 p.a. in India, making it an exciting career option to pursue.
View more: Career as Brand Manager- Role, Education, Jobs & Salaries
To help you further, we have curated a comprehensive advertising and brand management guide so you can make a career in advertising and brand management. Advertising and Brand Management in the Current Scenario With an increase in the importance of advertising and branding in a certain industry, it has become a rather popular and lucrative job option. As the market is changing, the purview of an advertising and brand manager has increased in modern companies. Popular job portals like Naukri.com have more than twenty thousand job openings in advertising and brand management. Brand equity and the image is what matters the most in the current scenario. A strong brand presence in the market reflects growth. Companies nowadays are looking for candidates with adequate qualifications in brand management for strategic branding in this competitive market. Let’s have a look at the top advertising and brand management courses.
Top Advertising and Brand Management Courses
Course | Duration | Course Fees | Platform |
Brand Management: Aligning Business, Brand and Behaviour | 17 Hours | Rs 2,152 | Coursera |
Management of fashion and luxury companies | 12 Hours | Rs 2,152 | Coursera |
FMCG/ CPG brand management academy: marketing fundamentals | 3.5 Hours | Rs 3,840 | Udemy |
The Complete Brand Management Course for Beginners | 1 Hour | Rs 618 | Udemy |
Learn how to write a powerful brand strategy | 1 Hour | Rs 455 | Udemy |
Branding: The creative journey specialization | 5 Months | Rs 2,894 per month | Coursera |
Brand & Content Marketing | 15 Hours | Rs 2,894 | Coursera |
30-day brand strategy | 3 Hour | Rs 455 | Udemy |
Advertising Foundations | 1 Hour 16 Minutes | Rs 1,150 | LinkedIn Learning |
Branding Foundation | 53 Minutes | Rs 1,150 | LinkedIn Learning |
Luxury Brand Management | 35 Hours | £1,200 | London School of Business |
Online Master in Strategic Marketing (Luxury Brand Management) | 18-36 months | £7,000 | London School of Business and Finance |
Also read: Certificate Course in Subject: Strategic Brand Management by Curtin University, Perth via Edx
1. Brand Management: Aligning Business, Brand and Behaviour by Coursera
This is one of the best brand management certification courses offered by the University of London and London Business school on Coursera. The course will take you through various approaches to branding delivered by experienced marketers. It will mainly focus on building brand value and equity from the perspective of the organization. This advertising and brand management guide will also provide you with a deeper knowledge of brand management and practices that can help engage customers.
Skills learned: Brand Marketing, Corporate Branding, Brand Management and Brand Identity
Course Duration: 17 Hours
Course Fee: Rs 2,152
Also read: University of London London Courses & Certifications 2021
2. Management of fashion and luxury companies by Coursera
Offered by Università Bocconi, this one of the advertising certification courses will give you an overview of how a luxury fashion brand makes its brand, products and create communication strategies. The course will introduce you to the strategic brand management of fashion and luxury companies how they manage to stay relevant and contemporary while keeping the brand heritage. You will also learn thoroughly about emerging markets and new advertising channels in this advertising and brand management guide.
Also read: Online Communication Courses & Certifications
Skills learned: Business Model, Strategic Management, Luxury Goods and Brand Management
Course Duration: 12 Hours
Course Fee: Rs 2,152
3. FMCG/ CPG brand management academy: marketing fundamentals by Udemy
This amongst the highest-rated advertising and brand management courses on Udemy will present you with the foundation of brand management of FMCG/ CPG. The course will help you become a certified brand manager of FMCG/ CPG. You will also be taught how to strategically plan advertising for your brand and judge communication effectively. This is a perfect course for FMCG marketing managers who are looking to increase their purview. The course is flexible and can be pursued with your existing job.
Skills learned: Brand Building, Advertising and Communication Development
Course Duration: 3.5 Hours
Course Fee: Rs 3,840
4. The Complete Brand Management Course for Beginners by Udemy
Designed for candidates interested in learning brand management and business management, this one of the brand management certification courses will teach you about brand identity, positioning, and management. It is a beginner's course that will take you through every aspect of brand management and equity. This advertising and brand management guide includes 10 sections of 40 lectures covering co-branding, brand architecture, and promotion.
Skills learned: Brand Management, Business Management and Brand Architecture
Course Duration: 1 Hour
Course Fee: Rs 618
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5. Learn how to write a powerful brand strategy by Udemy
This is amongst the highest-rated advertising and brand management courses for those who want to have an overall view of the branding domain. This online advertising and brand management guide will provide you with a practical approach towards writing the brand name, brand identity, and strategy. It includes 2 sections of 5 lectures with 1 article
4 downloadable resources.
Skills learned: Brand Strategy, Brand Management, Brand Planning and Market Research
Course Duration: 1 Hour
Course Fee: Rs 455
Read also: Fashion Design Vs. Fashion Business Management - Which is best and why?
6. Branding: The creative journey specialization by Coursera
Offered by IE Business School, this one of the brand management online courses is designed to help you master branding strategies. The course will teach you how to examine brand activities through the eyes of customers and create a complete creative pitch that a brand manager produces. It will also lead you through the proper mapping and placement of the brand in the long run.
Skills learned: Brand Identity, Management, Advertising, Branding, Communication and Leadership
Course Duration: 5 Months (2 hours per week)
Course Fee: Rs 2,894 per month
View more: Online Marketing Courses & Certifications
7. Brand & Content Marketing by Coursera
Branding is leaving a lasting effect on the customer with strong storytelling. In this another one of the excellent advertising and brand management courses, you will delve into strong content creation and brand image. This course will give you an understanding of how traditional advertising differs from effective storytelling. You will also learn how to connect with the audience through unique and memorable stories and be able to develop creative assignments.
Skills learned: Content Development, Content Marketing, Storytelling and Advertising and Branding
Course Duration: 15 Hours
Course Fee: Rs 2,894
8. 30-day brand strategy by Udemy
In this advertising and brand management guide, you will have a deeper understanding of your brand and how to influence more customers. This is amongst the best brand management certification courses to learn how human psychology affects brand selection and how to build the brand around that psyche. The course will also allow you to find potential customers for your brand and identify the brand's selling points to bring the brand to life. It includes 5 sections of 14 lectures with 3 downloadable resources.
Skills learned: Brand Planning and Strategy, Brand Management and Business Development
Course Duration: 3 Hours
Course Fee: Rs 455
9. Advertising Foundations by LinkedIn Learning
Understand the digital marketing landscape in the current scenario, and the company, its brand and the audience in this amongst the great advertising online courses. The course is tailored to provide the complete foundation of advertising and incorporates a strategy to work with an advertising agency. It will also help you craft messages, placement of ads, advertising strategy and content and public relations planning.
Skills learned: Advertising, Content Planning and Marketing and Digital Marketing
Course Duration: 1 Hour 16 Minutes
Course Fee: Rs 1,150.00
Also read: Certificate Course in Subject: Fundamentals of Social Media Advertising by Facebook via Coursera
10. Branding Foundation by LinkedIn Learning
As the name suggests, this one of the best brand management online courses from LinkedIn Learning will lay fundamental grounds for building a successful brand. The course will teach you brand building and equity through social media, public relations, advertising, and other channels. It will also outline the process of branding and teach to measure brand performance and valuation.
Skills learned: Brand Architecture, Customer Relations, Brand Building and Management
Course Duration: 53 Minutes
Course Fee: Rs 1,150.00
11. Luxury Brand Management by London School of Business
Offered by the London School of Business, this advertising and brand management guide will teach you the basics of luxury brand management and its functions in the fashion industry. By pursuing this one of the brand management online courses, you will have a holistic view of marketing and management. People who wish to pursue a career in the high-end luxury brand world or build a practical understanding of this field can opt for this course.
Skills learned: Brand Management, Marketing and Branding
Course Duration: 35 Hours
Course Fee: £1,200
12. Online Master in Strategic Marketing (Luxury Brand Management) by London School of Business and Finance
This among the excellent advertising certification courses from the London School of Business and Finance will teach you strategic marketing techniques in the luxury brand sector. In luxury brand management, consumer relationship is everything. Therefore, this course will also inculcate you with relationship management skills and emphasize consumer behaviour in the luxury industry.
Skills learned: Marketing, Communication and Customer Relationship
Course Duration: 18-36 months
Course Fee: £7,000
Conclusion
Brand image is the most critical asset for a company, and brand managers always strive to achieve and maintain this. Brand management requires critical thinking and the inculcation of innovative ideas for delivering the perfect story for the brand. Pursuing these advertising and brand management courses will let you explore different stratum of brand management, from content marketing to luxury brand management and marketing. The courses will also pave various new career options in the field of advertising and brand management.
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Frequently Asked Questions (FAQs)
There are various websites like Coursera, Udemy, HubSpot, and EdX that provide numerous specialized courses in brand management and advertising.
Brand management firm and advertising agency help create a brand image and strong customer base. These firms are specialised in branding strategies and identification of customers to ensure wide reach and growth of the company.
Brand management ensures strategic logo, price, packaging, and story for the perfect brand image of the product. A brand manager incorporates innovative plans and strategies to maintain a strong brand image in the market.
There are various distance learning and online certificate courses available for experienced professionals to pursue. A lot of top business schools offer online MBA in brand management and advertising for a modest fee.
The primary focus of the luxury brand is creating a memorable customer experience and keeping the brand heritage. Luxury brand management courses are specialised courses for brand management of high-end brands involving a holistic approach towards marketing and brand image.
As a brand manager, you are responsible for the company's brand, its most important asset. Because of the neck-to-neck competition in the market, the job requires critical thinking and innovative ideas. However, this can be a very rewarding job and a lucrative career option.
o pursue an MBA degree in luxury brand management one must have a graduate degree or any degree equivalent to it in any domain.
It is not important to choose a relevant course in undergraduate to become a brand manager, as you can always choose to do an online course. However, you can ideally go for a business administration course then an MBA degree in brand management for lucrative career options in brand management.
Due to advancement in advertising techniques, brand management has become a legitimate profession. Nowadays, most companies recruit brand managers to ensure a strong brand image in the market.
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Questions related to Advertising
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Correct Answer: Recommendation of employees
Solution : Under this method existing employees are encourage to recommended suitable persons among their friends and relatives for employment.
Hence, option A is correct.
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.
The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products. They can help resolve the matter, and in many cases, they may rule in favor of the consumer, ensuring that the store follows consumer protection laws.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false. The marketing concept does not solely rely on aggressive advertising for sales. The marketing concept involves understanding customer needs, creating valuable products or services, and effectively promoting them, considering a holistic approach to meet both customer satisfaction and business goals.
Therefore, statement 1 is incorrect, and statement 2 is false.
Correct Answer: Advertising Standards Council of India (ASCI)
Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and it investigates complaints about misleading advertising.
However, the first step for a consumer who has been misled by an advertisement is to complain to ASCI. If ASCI finds that the advertisement is misleading, it will ask the advertiser to withdraw it. If the advertiser does not withdraw the advertisement, ASCI can publish its findings on its website, which can damage the advertiser's reputation.