How To Enhance Your Image And Personal Branding

Whether you're a young entrepreneur, a freelancer, or a job seeker, one aspect that could potentially make all the difference is your personal brand. In the same way that companies carefully create their brand image to draw in consumers, individuals can build their own personal brand to have a lasting impression on their careers.

Nowadays, having a solid resume and cover letter is not sufficient. You must have a strong personal branding if you want to stand out in a crowd that highlights your special abilities, experiences, and perceptions.

Personal branding is a popular strategy of today. It can become a powerful asset in our professional journey. You can build strong perceptions by following these simple tips:

>>Have Clear Set Goals: Clarity of goals is the foremost step in building a brand. Specified goals provide one with a sense of purpose and direction. Achieving them creates a confident personality. By knowing what you want to achieve, you can align your actions, content, and collaborations to support your goals which will again facilitate how you can develop yourself into a brand.

Also Read - How Can Pinterest Help You Plan Your Career Goals?

>>Figure Out Your Interest And Master It: When making decisions about your life, such as which college to attend, what career path is best for you, it's wise to think about your interests and hobbies as well. List your current abilities, credentials, and areas of interest. You might also gather feedback on your social, technical, people management and other abilities from peers and colleagues to understand what you are interested in. You can also use this evaluation to identify careers that fit your experience.

>>Try to Unique: Why should someone listen to you? Why do you think you can create an impact? Is it your way of speaking or your unique way of thinking affecting others positively? These questions and more will be the differentiator. Be open to undertake tasks that others may not do, giving your managers and bosses the biggest reason to know you are different from others.

>>Achieve Milestones And Credibility: These are the factors that are non-negotiable when it comes to working hard and letting your work do the talking. Undeniable credibility and milestones are the key factors that help to define your brand. People need proof of your popularity, but a wise one would know being popular is not a sure shot path to success. Which is why your primary focus should be on letting your work and achievements speak for themselves. Your brand image should showcase the trust you have gained in your profession by exhibiting your expertise, accomplishments, and contributions to your field.

>>Building Online Visibility: Leveraging technology and creating a strong online presence is an important aspect of personal branding today. A maximum percentage of your peers and as well as leaders in your stream are today conversing on social media. This is where you can build your brand immensely.

A well and regularly updated LinkedIn profile page with a professional profile picture, is what you can start with. Continue to maintain a healthy habit of posting relevant content about your day to day learnings or professional experience. Use industry-specific keywords to make your profiles more SEO friendly. As your network grows you are building your brand as well

>>Show Empathy And Add Value To Others: If you are able to relate to others at an emotional level in an honest way, you can develop stronger and more meaningful bonds. Focus on enhancing the lives of others builds your image, adds to your personality and improves your standing among your peers and seniors. For instance, Anand Kumar, for his contributions to education, has won several national and international awards. He chose and tutored 30 students from less fortunate families and offered them free IIT entrance exam preparation. Ninety per cent of these kids did very well in the JEE.

What was the reason for Kumar to be successful? It was because of his genuine connection with them and a general confidence among them.

Also Read - Why Having A Value System Is Indispensable

>>Build an Influential Network: You can leverage your influential contacts in order to make your way towards your goal, as there is no harm in it. Participate in industry gatherings, sign up for online organisations, and network with experts in your field. An association with an experienced person in the field might help boost your brand while you are new or unknown.

Also Read - How Does Networking Help Improve Your Career?