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Who is a Art Director?
Look at usual things with unusual eyes ~Vico Magistretti
In a career as an art director, individuals are responsible for visual styles and photographs in magazine articles, journals, product packaging and movie and television productions. They create an overall design for a project, and they often guide those who develop an art or design. Art directors operate for marketing and public relations firms, magazines and newspaper publishing companies, specialised design services firms and the theatre, film and video industrial sectors.
For those who are interested in working as an Art Director doing fine arts or a design course is a must in order to get a better understanding of the domain. Students can pursue Visual Communication, Visual Media to opt for a career path to art director. Here, in this article, we will discuss the art director career, how to become an art director, what does an art director do, art director qualifications, how to become an art director in India, art director salary in India.
Art Director in a Nutshell
Individuals who opt for a career as an art director operate with design and architecture employees in advertising companies, public relations firms, or book, journal or newspaper publishing to generate designs and layouts. They also work with writers and directors of theatre, television or film production companies to supervise set design ideas. Their work requires them to understand the design features of the project activities, motivate other creative employees, and also to maintain the projects on budget and on time.
Quick Facts for Art Director
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Average Salary in India
₹49000
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Suitable for
Male, Female
Individuals can take up a career as Art Directors, but it is not gender-specific. Men, women, and others can choose a career as Art Directors. In India, male and female Art directors enjoy equal benefits because gender is insignificant in this career.
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Any special needs
Yes
Everyone, including those with physical disabilities, is appropriate for individuals who opt for a career as Art Directors. Art Directors are well suited to everyone, even those with special needs. They should have the desire to show the world that in all conditions, they can accomplish their goals.
Table of Contents for Art Director
What is the role of Art Director?
Individuals in the art director career, usually supervise the implementation of several other designers and artists producing images for television, film, live performances, advertisements, or video games. They assess the ultimate style or tone of each project and articulate their vision to artists who publish pictures, such as illustrations, animations, images, charts and graphics, or stage and film sets.
Art directors will work with art and design staff in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. Individuals in the art director career, also work with directors and producers of theatre, television or film productions to supervise set designs.
Concept design
Art Directors are required to coordinate all aspects of the script and the director's approach to the picture in preliminary discussions with the film director, visualise appropriate design elements, conceptualise styles, evaluate the script as a whole, scrutinise the storey structure, the general subject and design style, discuss and agree with the production designer.
Build from scratch
Art Directors have been designing products from the outset and considering making them with advanced software. The project begins from the outset, focusing on some action or method, often without any prior preparation or understanding. Art Directors shall conduct all aspects of the design from scratch to the actual completion to the engineering or production team.
Review designs
The design review is one of the key functions of the design process. The design review provides a platform for the inclusion of concerns, the explanation of conclusions and advice. These are useful mechanisms by which the development of the product can be improved through a systematic assessment and analysis of the outcomes of the design processes.
Create visual elements
Visual design features are the line, shape, white space, volume, value, colour and texture that define the basic aesthetic elements of the design. On the other hand, the design elements tell how well these elements could come together to accomplish the best results. Art Directors produce brilliant illustrations that provide information on the basis of their products.
Types of a Art Director
Here, in this section, we will discuss some different types of art director or art director career options.
Graphic Designer: Graphic designers use computer-aided design software or by hand to create visual concepts. Graphic designers primarily generate graphics for publishers, print or electronic digital media such as pamphlets and commercials. A career as graphic designer requires the ability of individuals to convey a specific idea or identity by using a range of media that can be used in advertising and marketing. The main goal of graphic design is to captivate the audience.
Multimedia Animator: Individuals who opt for a career as a multimedia animator produce visual and motion effects for television, video games, movies and other media. Multimedia artists create two-and three-dimensional models and animations. Multimedia artists generate visual effects for movies and TV shows. A Multimedia career produces computer-generated images that contain representations of the actor's movements and then animate them into three-dimensional objects.
What is the workplace/work environment of Art Director like?
The Art Director job description includes working under unfavourable weather conditions and late-night shifts are not new to the industry. Depending on the project and the timeframe. Individuals in the art director career are sometimes required to work continuously for months in different locations around the country or around the world. Art Director professionals working for big media productions sometimes work in big film and project sets.
Does Art Director require travelling?
Likely
Individuals who opt for an Art Director's career must work at different locations, both nationally and globally. Travelling is an essential part of the career of art directors. Depending on the demand for scripts and production houses, professionals can work anywhere in the world. The travelling expenses are covered by the production house they work for, which includes travelling fair, accommodation compensation, food and beverages.
Employment Shifts
Full Time, Part Time
Individuals in the art director career are required to make important decisions about filmmaking and the creative approach of filmmaking. Professionals are therefore required to work on locations of shooting and stay there for days, even months, if necessary. Working hours are not fixed and there is no specific starting and closing time in the Art Directing career. It all depends on the script and on the production requirements.
Employment Nature
Contractual, Permanent
In career as art director, individuals are usually required to work on a permanent and contractual basis. Professionals are hired for a specific project and are required to work until all project requirements have been met. However, there are some production houses that permanently hire Art Directors to work on a number of smaller projects rather than on a long stretched film.
Work Place
On-Field
Individuals in the art director career are expected to work outside in real locations most of the time. In the career of art directors, professionals working in large-scale media productions sometimes work in large-scale film and project sets.
Presence in Geographical Area
Semi-urban, Urban
In career as art director, individuals work in Mumbai for many of the film projects, as the film city is located in Mumbai, and all the big banners and production companies have their headquarters in Mumbai. Other cities for the film and film industry would be New Delhi, Pune, Kolkata and Chennai. There are more opportunities available in these cities and it is easier to gain experience working with a number of media houses.
Time Pressure
Likely
The pressure of time for the Art Directors is quite high. Individuals who opt for a career as Art Directors are required to perform long and arduous tasks within a limited period of time. Individuals who opt for a career as an art director are also required to work under unfavourable weather conditions, and late-night shifts are not new to the industry. Working hours are not fixed and there is no specific time to start and shut down. These factors increase the pressure of time.
Overtime Details
Individuals in the art director career are usually required to work for 12-14 hours per day. The working hours may be extended depending on the requirements of the project. There are no specific hours of work. Working hours vary from project to project. They are often required to work overtime to complete a shoot or meet a deadline.
Weekly Hours of Work
Min 40 Hours
Individuals who opt for a career as an Art Director are required to work under certain shifts depending on the script of the project. Quite often, they work all day long for continuous days or months until the shoot is completed. Art Directors are expected to work outside in real locations most of the time. In the career of art directors, professionals working in large-scale media productions sometimes work in large-scale film/project sets.
How to become a Art Director?
Steps to become a Art Director
If you are someone who is interested in designing images and visual styles of websites, ad campaigns, movies, TV productions and others then you must opt for a career as an Art Director. If you love to manage the overall design and all other aspects and looking for the details of how to become an Art Director in India or then we have mentioned how to become an Art Director in India.
What are the skills and qualities required to become a/an Art Director?
How to become an art director after 12th? or how to become an art director in film? Were you looking for a career path to art director? Wait, in the next section, we will discuss all the possible paths for a career as an art director. In order to become an art director, you are required to possess several skill sets. We have mentioned below the required art director skills needed in the art director career path and how to become an art director.
Creativity: Creativity is the ability to think, in a way that is new or significantly different, about a project or a real issue, or the eagerness to use the intellectual capacity to keep experimenting with new technologies. Creativity helps to overcome complicated situations and to see solutions to innovative ideas. In a career as an art director, individuals look at things from a completely different perspective. You need an underlying sense of creativity to become Art Director.
Time Management: Effective time management enables Art Directors to achieve more in a shorter period of time, enabling them to learn and plan things, reduce stress and help them to concentrate, resulting in greater professional success. This ability would actually help practitioners to function better at the time of overloading work. A career as an Art Director requires the ability to multitask within a specified timeframe to meet the needs and demands of the customer.
Drawing skills: Applicants with a significant interest in computers and building products digitally, without drawing, would not have achieved success in this profession. A strategy and a proposal for development is really the first step in the design process. Art directors are responsible for visual elements and photographs in magazines, newspapers, product packaging and film and television productions. Individuals who opt for a career as an art director create an overall design and direct others to develop artwork or layouts.
Popular Online Arts And Crafts Courses and Certifications
Which certifications and internships can be helpful in becoming Art Director?
We have mentioned below certifications that individuals may opt for who want to establish a career as an art director. These careers provide them with support to upgrade their skills and knowledge.
Internship Availability
Internships are a great way to learn and develop technical expertise in the industry and to have a comprehensive understanding of all the factors responsible for film production. Art Director internships help students develop advanced skills and enhance their professional working skills, along with the development of a large portfolio. The main objective of internships is to teach candidates about professional work in the industry, and therefore it requires them to be very observant, analysing huge to little details.
Career Path Progression for Art Director
Junior Art Director: Assistant art directors plan the layout activities to ensure that they are conducted perfectly. This includes interaction with clients about creating the required method or style and coordinating with other departments within the organization to make sure that everyone operates on the same brief. This job is well-appropriate for individuals who seem to have a brilliant imagination and are comfortable working with computers and image editing programmes.
Senior Art Director: Senior art director is a higher position in the creative industry, demanding more than the natural ability for illustrative examples or graphic arts. The role of Senior Art Directors is to monitor accounts and project work, analyse requirements with clients, offer additional design solutions, inspect the efficiency of printing processes, and confirm the correct methods to be offered to clients.
Art Director Jobs and Salaries
Junior Art Director
- Average Salary 35000
Job Description
Junior Art Directors work at the entrance level, offering assistance to the Art Director within their company. This work involves the design and development of artwork, problem-solving issues that arise, and offering administrative support.
Salary Description
Junior Art Director salary in India ranges between Rs 2.0 Lakhs to Rs 10.5 Lakhs with an average annual salary of Rs 4.8 Lakhs. The Junior Art Director Salary in India may vary depending on the various job factors.
Senior Art Director
- Average Salary 63000
Job Description
Senior Art Directors are professionally trained people, working in advertisements and marketing organisations, in which individuals maintain the creative team members. Senior Art Director should have some skills, such as creativity, leadership, supervisory skills, teamwork, and also extensive expertise in the field.
Salary Description
Senior Art Director salary in India ranges between Rs 5.4 Lakhs with an average of Rs 21.0 Lakhs with an average annual salary of Rs 9.0 Lakhs. The Junior Art Director Salary in India may vary depending on the various job factors.
What is the job outlook for Art Director?
The employment prospects for art directors are projected to grow as fast as the average. Advertising job opportunities will see a boost in growth due to the need for firms to have their expertise in creating an overall vision for a project. The total employment outlook for a career path to art director has indeed been favourable since 2004. Employment opportunities for this career increased by 10.53 per cent nationwide at that time, with an average growth rate of 1.76 per cent per year. Demand for Art Directors is expected to rise in the upcoming years.
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Frequently Asked Questions for Art Director
Que. What exactly does an art director do?
Ans.Managing a team of creatives, art directors will decide which aesthetic qualities to use; express their vision to their team; implement and monitor copies, designs or photographs; create budgets and timelines, and determine how best to describe the idea of the creative director.
Que. How do you become an art director?
Ans.Art directors need at least a bachelor's degree in art or design and prior work experience. Depending on the organisation, they may also have started working as graphic designers, artists, editors or photographers, or in another art or design profession to become art directors.
Que. Is an art director a good career?
Ans.Most of the creative fields have an art director. It's a remarkable career path that exists in graphic design, branding, advertising, publication, television and film, web development and computer games.
Que. Can you be an art director without a degree?
Ans.While receiving higher education from a reputable college or graphic design school is preferred by many employers, you may not be denied a job if you can display an extraordinary portfolio, even without a bachelor's degree.
Que. What is art director job?
Ans.Art directors create an overall design for a project, and they often guide those who develop an art or design. Art directors operate for marketing and public relations firms, magazines and newspapers publishing companies
Que. What degree do you need to be an art director?
Ans.Students can study various courses, such as B.Sc in Film Making, B.Des in Communication Design, B. A Film Studies, B.Sc. Visual Media, B.Sc. Visual Communication, Bachelor of Cinematography.
Que. How to become a creative director without a degree?
Ans.To become a creative director without a degree, you are required to develop your skills and knowledge and pursue certification courses. You must start first start with internships and entry-level positions and after a few years of experience, you can become a creative director.
Que. How long does it take to become an art director?
Ans.To become an art director, it will take more than five to six years of working experience. It is a highly experienced position.
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