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Who is a Web Marketer?
Almost overnight, the Internet’s gone from a technical wonder to a business must ~ Bill Schrader
A web marketer is an expert in Internet marketing who attracts new clients by using paid search and advertising. He or she creates a strategy for brand marketing and improves and applies it to generate leads. A web marketer uses marketing expertise to attract qualified buyers or customers using various strategies to grow the online business or market.
The web marketer researches market trends and finds ways to promote the website or business to increase traffic. Web marketer uses the internet to give information, and connect, through social media, search engines, blogging, videos, and email. In this career, he or she is expected to use analytics to measure web traffic and conversion optimisation to increase traffic by bringing more customers to the website.
Quick Facts for Web Marketer
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Industry
Marketing
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Suitable for
Male, Female, Others
A career as a Web Marketer does not come with gender-based restrictions. Anyone, be it a male, female or belonging to any gender can opt for this career. However, an individual must have relevant skills and academic qualifications.
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Any special needs
Yes
A Web Marketer career is suitable for candidates with special needs. There are no frequent travel requirements or manual labour in extreme conditions in a Web Marketer career. A Web Marketer job comes with a desk-based role.
Table of Contents for Web Marketer
What is the role of Web Marketer?
The web marketer's role and responsibilities are increasing website traffic through search or paid forms of advertising. An individual in this career is required to understand the behaviour of the audience that visits the website and utilise this information to improve the web pages. The Web Marketer conducts marketing campaign reviews and collects customer feedback.
An individual in a career as a web marketer plans and executes web, SEO and SEM, database marketing, email, social media and advertising campaigns. The web marketer is also responsible for keeping the track of project's budget and timeline and researching new online media opportunities. A web marketer generates and updates the content for websites and social media platforms.
Planning
A Web Marketer job involves planning and implementing web-based marketing strategies and campaigns through the website of the company. He or she maintains the current knowledge of the trends and developments in online marketing. A Web Marketer assists with the budget preparation.
Collaboration
The Web Marketer roles and responsibilites involve collaborating with web development, design, content staff and SEO team. He or she provides guidance on various aspects of marketing based on the web presence of the client or company.
Develops Web Presence
The role of Web Marketer comes with the responsibility of developing and expanding the web presence of the company by using various forms of internet marketing such as social media, email, web advertising and other online resources.
Driving Sales Revenue
A Web Marketer role involves drafting, implementing, maintaining and revising online marketing campaigns to drive sales and revenue for the client or employing organisation. He coordinates with the marketing team to ensure active promotions and campaigns for the website.
Types of a Web Marketer
In this, section we have discussed some of the types of web marketer or career options related to it with their job description.
Digital Media Marketer: A Digital Media Marketer is also known as a Digital Marketer. He or she utilises digital channels to reach customers, brand recognition and promotion of products and services. A Digital Marketer creates, deploys, manages and tracks campaigns on digital media channels.
Search Marketing Strategist: Search Marketing Specialist is also known as SEO Specialist. He or she stays involved in creating tasks for content writing and targeting keywords. The role involves analysing competitor websites from the perspective of SEO. He or she performs on and off-page optimisation to fetch the organic traffic.
Social Media Manager: Social Media Managers provide support to companies in engaging with existing customers and reaching new ones. They create relevant content concerning the social media platform and post it to engage with the target audience and generate sales leads. Social Media Managers use analytics to measure the performance of their efforts.
What is the workplace/work environment of Web Marketer like?
Web Marketers usually work in an office environment. Several organisations may provide work-from-home and remote work employment. The employment shift may vary depending on the organisation. Digital marketing professionals usually work a day shift from early mornings to late evenings. Web Marketers perform tasks behind the screen of the computer including desktops, laptops, tablets and smartphones.
Does Web Marketer require travelling?
Likely
A Freelance Web Marketer may be required to travel to meet the client. Otherwise, in a full-time job, there are no frequent travel requirements.
Time Pressure
Likely
Web Marketers are required to complete tasks in the given frame of time. Digital marketing professionals are provided with the deadlines to deliver the tasks. Extending deadlines may have a bad impact. They may often be required to work extended hours than the regular to meet deadlines or while working on special projects or during emergencies.
Overtime Details
How to become a Web Marketer?
Steps to become a Web Marketer
A Web Marketer is an internet or web marketing expert who aims to attract qualified buyers or customers using various strategies to grow the business or market online. If you are passionate about promoting any business online, this career is best for you. Below we have provided the steps on how to become a Web Marketer in India.
What are the skills and qualities required to become a/an Web Marketer?
An individual who wants to know how to become an Online marketer, must know what specific skill set is required. Here, we have provided the details of Web Marketer skills. These Web Marketer skills are crucial to performing everyday tasks efficiently.
Data Analysis: The role of a Web Marketer demands skills to utilise data analytics for functional procedures and modern software to gather and process a wide range of information based on various online interactions in the target market.
Content Creation: A Web Marketer must be capable of generating content that fetches the target audience of the brand. He or she aims to create high-quality content that is SEO-friendly. Web design professionals understand how to get the audience to engage with the content that will further convert them to lead.
SEO & SEM: There are constant updates in Google's algorithm. One must be able to utilise the applicable and specific skyrocketing keywords. SEO or Search Engine Optimisation is a crucial skill for every web marketer to perform all kinds of internet marketing.
CRM: A Web Marketer is required to monitor the customer experience to provide support to companies in understanding the needs of the target audience. Web design professionals must be skilled enough to utilise Customer Relationship Management which involves making strategies to monitor and increase the customer experience.
Also Read: Career as Advertising Manager
Which certifications and internships can be helpful in becoming Web Marketer?
We have provided here a list of Web Marketer certification courses. Aspirants who want to become Web marketers may get themselves enrolled in any of these courses. It upgrades their skills for this career.
Internship Availability
Web Marketing internship provides candidates with skills and knowledge to function effectively in the industry as well as get industry insights. It increases the chances of acquiring a full-time internet marketing job role. An internship in web marketing comes with several requirements.
As Web Marketer interns individuals are required to perform several tasks such as targeting the keywords and performing search engine optimisation. They are also required to provide support to their seniors in planning web marketing campaigns for various platforms.
What is the job outlook for Web Marketer?
The Digital Space is constantly expanding providing a range of career opportunities to aspirants. The era of digitalisation with the fastest connectivity has given rise to great opportunities for marketing products and services. As there is a rise in technology and digitalisation, it is estimated that there is a huge demand for a career as a web marketer at present and near future as well.
Frequently Asked Questions for Web Marketer
Que. What is the average salary of a Web Marketer?
Ans.The average salary of a Web Marketer in India is Rs. 4,47,346 per annum in India.
Que. What are various Web Marketer job roles?
Ans.The various Web Marketer job roles are Social Media Marketing Specialist, Influencer Marketing Specialist, Affiliate Marketing Specialist, Email Marketing Specialist, Content Marketing Specialist, SEO Specialist, PPC Specialist, and SEM Specialist.
Que. What is the average fee of a BBA in Digital Marketing?
Ans.The average fee of BBA in Digital Marketing ranges from Rs. 3,00,000 to Rs. 4,00,000.
Que. What are top Web Marketer colleges?
Ans.Top Web Marketer colleges are ICFAI University, Annamalai University, Amity University, Symbiosis University and The University of Madras.
Que. What qualifications do you need to be a marketer?
Ans.The qualifications required to become a marketer is at least a bachelor's degree in marketing or a related field.
Que. What qualifications do you need to be a marketer?
Ans.The qualifications required to become a marketer is at least a bachelor's degree in marketing or a related field.
Que. How to learn web marketing?
Ans.To learn web marketing opt for an online certification and a bachelor's degree in marketing and develop the required skills. Gain practical experience by pursuing an internship, volunteering or freelancing.
Que. How to learn web marketing?
Ans.To learn web marketing opt for an online certification and a bachelor's degree in marketing and develop the required skills. Gain practical experience by pursuing an internship, volunteering or freelancing.
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Fact 1
Search Engines are behind the initiation 93 per cent of online interactions
Fact 2
There are more than 77000 searches in each second on Google
Fact 3
There are more than 3.9 billion internet users
Fact 4
Around 70 per cent of internet users are likely to use at least on social media platform
Fact 5
Title tag is most appropriate place to insert keywords for higher rankings
