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Who is a Product Merchandiser?
Advertising moves people toward goods; merchandising moves goods toward people ~ Morris Hite
A Product Merchandiser is a professional who possesses in-depth knowledge about the product concerning client relationships, promotions, attention to detail, customer focus and quality of the product. He or she is responsible for the appearance of products in various stores in order to promote specific products and increase sales. He or she also ensures that retailers comply with the merchandising strategies. Product Merchandisers organise promotions and advertising campaigns. He or she gathers information on market trends and customers’ reactions.
Product Merchandiser in a Nutshell
A Product Merchandiser is responsible for visiting stores or working in a retail outlet. He or she collects and analyses visual data as well as conducts customer surveys. A Product Merchandiser determines the impact of location in improving the sales of the product.
Quick Facts for Product Merchandiser
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Average Salary in India
₹44453.67
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Suitable for
Male, Female, Others
A career as Product Merchandiser is suitable for everyone, regardless of individuals’ gender identity. Gender has no significance in Product Merchandising career growth. Having relevant skills and qualifications is crucial for a career as Product Merchandiser.
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Any special needs
Yes
A Product Merchandiser career is not suitable for individuals with special needs. A Product Manager occasionally requires traveling. He or she works under immense pressure. The role of Product Manager demands working on weekends and on late nights when required.
Table of Contents for Product Merchandiser
What is the role of Product Merchandiser?
A Product Merchandiser performs several roles and responsibilities on a daily basis. He or she is directly responsible for each and everything concerning the product from its delivery to the store to the moment when it is picked up off the shelf. A Produce Merchandiser job involves monitoring product appearance and supplying various stores throughout the designated geographic area. He or she works closely with suppliers, retailers as well as manufacturers. A Product Merchandiser ensures that sales are increased over a period of time by promotions of specific products.
Managing
The role of Product Merchandiser involves managing inventory on Scotts products. He or she places new orders coordinating with seasonal inventory management associates.
Supporting
A Product Merchandiser provides support in selling new products, installing POS material, and building displays. He or she specialises in retail store remodels, reads plan-o-grams. Product Merchandise also reset shelves and point of sale displays.
Stocking
A Product Merchandiser ensures that inventory has stocks of the required products. He or she timely communicates with headquarters to increase sales opportunities.
Communicating
The role of Product Merchandiser comes with the responsibility of communicating internally and externally with customers concerning the status of the project and its completion.
What is the workplace/work environment of Product Merchandiser like?
A Product Merchandiser works in an office environment, inventory or in stores. Product Merchandisers are required to work under pressure. They might be working on weekends and on late nights whenever it is required. Occasional travel is also required in this career. Product Merchandisers work on a full-time basis. There are no freelance Product Merchandisers jobs. Products Merchandiser jobs are offered in manufacturing, foods and beverages, fashion and other related industries.
Does Product Merchandiser require travelling?
Likely
A Product Merchandiser may occasionally be required to travel. Travel requirements may vary from organisation to organisation.
Employment Shifts
Full Time, Work From Home
A Product Merchandiser usually works on a full-time basis. There are no work from home or part-time basis employment shifts in this career.
Employment Nature
Contractual, Permanent
A Product Merchandiser finds employment opportunities on both contractual and permanent basis. Aspirants may look for Product Merchandiser jobs as per their preference through various recruitment platforms such as Naukri.com, Indeed, Glassdoor and others.
Work Place
Office, Inventory, Store
A Product Merchandiser works in office, inventory or in stores. Their work place may vary from organisation to organisation.
Presence in Geographical Area
Semi-urban, Urban
The work hours of a Product Merchandiser varies from organisation to organisation. He or she works a minimum of 50 hours per week.
Time Pressure
Likely
A Product Merchandiser works under frequent time pressure. He or she is required to ensure completion of tasks within the given frame of time.
Overtime Details
A Product Merchandiser usually requires to work extended hours. He or she may require to work unsocial hours such as weekends and late nights.
Weekly Hours of Work
Min 40 Hours
A Product Merchandiser works a minimum of 40 to 50 per week. His or her work hours may vary from organisation to organisation.
How to become a Product Merchandiser?
Steps to become a Product Merchandiser
For those with a passion for blending creativity and commerce, a career as a Product Merchandiser in India beckons. This section unravels the intricacies, from trend analysis to effective product placement, offering essential steps on how to become a Product Merchandiser in India.
What are the skills and qualities required to become a/an Product Merchandiser?
We have provided here details of Product Merchandiser skills. Aspirants must acquire these skill sets to work efficiently and remain competent at the same time in the industry.
Communication: A Product Merchandiser role involves communicating to headquarters to ensure availability of required products on display shelves to ensure profitability.
Time Management: Production, Planning, and Expediting clerks are required to contact suppliers, vendors and production managers and communicate the firm’s scheduling needs effectively.
Retail Sales: A Product Merchandiser is responsible for setting up promotion displays and working with business owners in order to configure retail sales areas.
Research: A Product Merchandiser performs research for the required information using the internet or other sources.
Product Line: The role of Product Merchandiser involves co-authoring annual reports of brand and product line modification suggestions to reach consumers and outperform our competitors.
Management: Management is a crucial aspect of a Product Merchandiser. He or she is required to work alongside beverage distributors and store managers to minimise the everyday obstacles in smooth functioning.
Detail Oriented: The role of Product Merchandiser involves inspection of material and product in order to check them if they have any defects. These defects might be small and difficult to spot.
Popular Online Finance Courses and Certifications
Which certifications and internships can be helpful in becoming Product Merchandiser?
A Product Merchandiser deals with buyers. He or she is required to meet store managers or company representatives. A Product Merchandiser helps negotiate prices, writing contacts and following up with customers. There are potential job opportunities for merchandisers at any store. Product Merchandisers get employment opportunities in numerous industries such as cosmetic, health and beverage companies, clothing, furniture and grocery stores.
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Internship Availability
Aspirants who want to become a Product Merchandiser are required to opt for internships first. A Product Merchandising internship provides them with the exposure and knowledge of functioning in the industry. A Merchandising intern is provided with several responsibilities. He or she is required to maintain a robust time and action calendar to meet the deadlines and follow up with each vendor. He or she provides guidance to vendors on the most suitable options for them.
Career Path Progression for Product Merchandiser
Office Manager: An Office Manager is responsible for scheduling meetings and appointments. He or she makes office supplies arrangements, greets visitors and provides administrative support to employees.
Project Manager: A Project Manager is responsible for planning and designating project resources. He or she prepares budgets, monitors progress as well as keeps stakeholders updated concerning new developments. A Project Manager ensures compliance with the company's goals and vision.
Branch Manager: A Branch Manager is an executive in charge of a specific location or the branch office of the organisation. He or she is directly responsible for all the functions of the branch office.
Product Merchandiser Jobs and Salaries
Product Merchandiser
Contractual/Permanent
- Average Salary 35000
Job Description
A Product Merchandiser is responsible for ensuring that shelves of a retail store are stocked with the products and displayed accordingly to gather the attention of customers. He or she keeps a track of inventory levels and reports any issues or shortages to management.
Salary Description
The salary of Product Merchandiser varies depending on various factors such as skills, experience and employing organisation. The average Product Merchandiser salary in India is 420,000 per annum.
(Source: Glassdoor)
Office Manager
Contractual/Permanent
- Average Salary 38926
- Starting Salary 25902
Job Description
Office Managers are required to work closely with staff. They are required to ensure that operations run smoothly. Office Managers are also required to develop budgets for their departments. Several have purchasing duties.
Salary Description
The salary of Office Manager varies depending on candidates’ skills, expertise and prior work experience. An early-level experienced Office Manager earns an average salary of Rs. 342531 per annum. A mid-career Office Manager average salary is Rs. 492,479 per annum. A senior-level experienced Office Manager average salary is Rs. 819,328 per annum.
(Source: payscale.com)
Branch Manager
Contractual/Permanent
- Average Salary 59435
Job Description
A Branch Manager is a professional responsible for overseeing the operations of a branch of the organisation. He or she manages resources and staff, develops and attains sales goals as well as delivers the customer service. He or she is also responsible for generating revenues of the branch's location.
Salary Description
The average Branch Manager salary varies depending on candidates’ skills, qualifications and prior experience. The average Branch Manager salary is Rs. 713222 per annum.
(Source: Indeed)
What is the job outlook for Product Merchandiser?
A Product Merchandiser deals with buyers. He or she is required to meet store managers or company representatives. A Product Merchandiser helps negotiate prices, writing contacts and following up with customers. There are potential job opportunities for merchandisers at any store. Product Merchandisers get employment opportunities in numerous industries such as cosmetic, health and beverage companies, clothing, furniture and grocery stores.
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Frequently Asked Questions for Product Merchandiser
Que. What is the average salary of a Product Merchandiser?
Ans.The average salary of a Product Merchandiser in India per month is Rs. 35089.
Que. What are the minimum required qualifications to become a Product Merchandiser?
Ans.The minimum required qualification to become a Product Merchandiser is successful completion of undergraduate level of qualification in product design, sales and marketing, logistics and supply chain management or other related fields.
Que. What is the average fee of B.Des. in Product Design?
Ans.The average fee of B.Des. in Product Design ranges between Rs. 45000 to 135,000.
Que. What are various Product Merchandiser colleges?
Ans.Top Product Merchandiser Colleges are School of Business, UPES, Dehradun, DYPUSM Mumbai, Indian Maritime University, Kochi Campus, Presidency University, Bangalore and GITAM Institute of Management, Visakhapatnam.
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