Career in Digital Marketing: Skills, Advantages & Disadvantages

Before we dive into the pros and cons of becoming a digital marketing professional, it's important to first take a look at the evolution of the industry. If you were in the 90s or early 2000s, then you probably remember some of the great TV ads that were released during that period.

Most of these ads were designed to make people aware of a product or try to influence them to buy it. For companies, marketing is a huge part of their business strategy. It's their way of attracting new customers and boosting their sales. Digital marketing is a relatively new concept that's used to market products and services.

Need for Digital Marketing

Try to remember the last time you sat down before a television set for a long period of time. The rise of the internet and the easy streaming of TV shows have led to a shift in how people consume content. This has also led to the evolution of traditional advertising techniques. Due to the complexity of the internet, digital marketing has become a very lucrative option. It requires a lot of skills and experience to compete effectively.

What is Digital Marketing?

Digital marketing is a process that involves a company trying to connect with its customers and sell its products. Due to the increasing number of companies relying on the internet to reach their customers, they have to constantly hire people with different skills and backgrounds to help them with this process. Digital marketing is a wide-range of fields that can be utilised by marketing professionals.

Aside from search engine optimisation, digital marketing also involves various forms of technology such as social media marketing, e-commerce content management, and web design. Although you don't have to complete training in all of these, if you want to find digital marketing manager jobs, you will need to know a couple of these.

Which Digital Marketing Skills are Most in Demand?

The rise of digital marketing has created a huge demand for digital marketers. Most companies are now moving towards digital marketing due to the importance of it. According to a study conducted by Google, about 90% of all online activity is conducted through a search engine.

To be successful in search engines, you need to make sure that your content is SEO-friendly. According to statistics, over 80% of Americans make at least one purchase online each month. In 2017, digital marketing was regarded as the most in-demand skill. Aside from search engine optimisation, other areas such as social media were also in-demand.

People who are passionate about search engine optimisation and SEM are more likely to find a high-paying job. Aside from creating content, you also need to analyze and design it in a way that will drive more traffic to your website.

Who is Digital Marketing For?

Individuals from diverse backgrounds can take up digital marketing, as it is a culmination of multiple disciplines. If you are passionate about coding, then you might want to consider becoming a web developer. AI is also being used to help with various tasks in this industry. Data science can also be used to analyse customer data and provide useful advice to digital marketers. This industry has a wide variety of work for creative individuals.

People who are passionate about writing can also work in content management and creation. Video editing and graphic designing are also popular areas of digital marketing. Although marketing is a constantly evolving field, it is still important that you learn as much as possible in order to be successful in this industry. Being able to adapt and improve yourself will allow you to move up in the ranks.

Why Should You Choose a Career in Digital Marketing?

There are many advantages to digital marketing, and it can be a profitable venture for most people. Aside from being able to learn something new every day, it can also help you move up the ranks.

Advantages of Careers in Digital Marketing:

1. Utilisation of Skills: Companies are now looking for people with soft skills, and this is why it's important that you have the necessary digital skills to be successful. Having these skills can help you advance in your career.

2. Versatile Field: If you're already a specialist in a certain field, it can be hard to switch to another one due to the training requirements. With digital marketing, there are no training requirements in this field. It allows people to easily build up their skills and learn new ones.

3. Evolving Industry: When people are looking for a job, they also look for security. This is why many people gravitate towards an evolving industry. Digital marketing is a new field that's constantly growing. If you're eager to improve, there's always something new to learn.

Aside from being able to secure a job, digital marketing can also help you invest in the industry. There are various career options in this field, and this is why it's important that you choose the one that's right for you.

4. Earnings: The demand for digital marketing jobs for freshers is constantly growing, and this is why there are a lot of digital marketing job opportunities for people in this industry. One of the most popular ways to earn in this field is by working as a freelance or remotely. If you have the necessary skills and experience, then you can easily negotiate and get a good salary in digital marketing. In India, the various roles in this industry have their own salary slabs.

5. Creativity: Unlike other technical fields, digital marketing is a creative discipline. It offers many digital marketing job opportunities for individuals with a passion for creativity. There are also digital marketing jobs for freshers in audio and video production, as well as writing. People who are creative can also develop marketing strategies and find ways to engage with their audiences.

6. Training as You Please: Despite the fact that digital marketing is a fast-growing field, there are still many people who need to improve their skills in order to keep up with the competition. This is why it is important that people who are already working as freelancers or in a work-from-home contract take the time to train at their own pace.

Online courses are also available to help people improve their skills. They can also help them create a blog or a website. Doing so will allow them to create an impressive portfolio.

7. Diverse Environment: Getting to meet people from different backgrounds is also very beneficial for professional growth. It allows people to expand their creative side and develop new skills. Having the opportunity to work with people from different backgrounds can also help them develop a new direction in life.

Disadvantages of Careers in Digital Marketing:

1. Regular Learning and Flexibility: Aside from being a marketing discipline, digital marketing also has its cons. Some of these include: lack of knowledge about marketing, poor implementation, and the lack of creativity.

Despite the various pros and cons of digital marketing, regular learning can be beneficial for this field. It allows people to keep up with the changes in the industry and learn new skills. However, it can also be a bit challenging.

You may also have to keep up with the changes in the market to keep up with the latest trends. To be successful in this field, you have to be flexible and constantly adapt to the changes in the market.

2. High Competition: Despite the various advantages of digital marketing, it has a high level of competition. Since this field is very creative, it can also get challenging. One of the main goals of a digital marketer is to make their website or page appear on the first page of Google.

Due to the nature of digital marketing, it can be hard to break through the competition. There are so many websites and blog pages that it can be hard to find a niche.

How to Start Your Digital Marketing Career?

Before you start working in digital marketing, it's important that you have the necessary skills to be successful. Having the right skills can help you land a job that fits your needs and develop a successful career. If you have a passion for web development or marketing, then you already have the necessary skills to be successful in digital marketing. One of the easiest ways to boost your exposure is by developing a personal brand.

When creating a brand, it's important that you stay up-to-date on the latest trends so that you can keep up with the changes in the industry. This will allow you to understand how these changes can affect the marketing department. Your social media profiles should also be consistent with the skills that you have in order to promote yourself. You can also join groups and start a blog on Medium.

After that, it's important that you have the necessary skills to be successful in digital marketing. There are various career paths that can help you get the necessary skills. While degrees are not always required in this field, certificates and diplomas can help boost your career.

Conclusion

A digital marketing career is highly lucrative if you play the cards right. You need to keep improving and constantly be on the lookout for new digital marketing job opportunities. One of the best places to get certified in digital marketing is the Indian Institute of Technology Delhi. This prestigious institute is known for providing some of the most sought-after courses in the country. Through its partnership with various online learning platforms, they have a wide variety of online courses that are related to digital marketing.