How Can Metaverse and VR Make You a Unique Digital Marketer?
“Today I think we look at the internet, but I think in the future you’re going to be in the experiences.” – Mark Zuckerberg
Digital marketing has witnessed momentous innovations over the past two decades, including online, social media, SEO and content marketing. The marketing strategies became more customer-centred and digital marketing adapted measures to maximise the experience of the customers using AR and VR.
As we look to the future, Metaverse will usher in a new revolutionary wave in digital marketing. Metaverse and VR merge the real and virtual worlds and create experiential shopping for customers. Thus, a business entity can only survive by keeping abreast of the technological advancements in digital marketing; let alone the digital marketers.
The statistics show the impact the metaverse can have on business and marketing in the coming years. As per McKinsey, metaverse attracted more than 120 billion dollar investment in 2022 and it is expected to increase to 5 trillion dollar by 2030. Though it will take time to get Metaverse affordable and available for all customers, big companies like Coca-Cola and Nike have already made their presence in Metaverse nudging other companies to follow suit.
A digital marketer needs to be ready for the shift in the industry by being equipped with the latest technologies and evolving strategies through online digital marketing courses that contain aspects of the metaverse.
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Metaverse and VR
Metaverse is a collective virtual shared space where users or their avatars can meet, interact, shop, play and take part in different kinds of activities in real time. People socialise in the metaverse virtual world through their avatars or digital representation.
Virtual Reality (VR) helps the users to immerse in a 3D environment and lets them experience a semi-real world. The technology requires hardwires of sensors and VR headsets and the needed software to provide the user with an immersive experience.
The Role of the Metaverse in Digital Marketing
Enhanced Customer Engagement and Interaction
The Metaverse facilitates enhanced options of interactions and engagement for customers through virtual stores. They can search and buy products that align with their tastes and other specifics in a completely immersive environment. Nikeland, Nike's virtual store in the Metaverse, is an example of how Metaverse can provide immersive experiences for customers.
Customised and Immersive Advertising
In the Metaverse, companies can make the advertising highly immersive and personalised. The advertising and demonstrations of products will be interactive and will enable the customers to wear, experience and touch the products in the virtual world before purchasing.
Community Building in Virtual Spaces
Metaverse will be a sweeping step in conducting virtual programmes, meetings, and meet-ups. Brands can create communities in Metaverse and convene and sponsor social programmes like concerts to attract customer's attention to the products. People will turn up in large numbers to virtual events as they will be accessible from anywhere in the world.
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Why is Metaverse Crucial in Digital Marketing?
Why must digital marketers have an eye on Metaverse? Metaverse has unique characteristics that can be effectively used in marketing. They are:
Metaverse will be live even if the user leaves it and the virtual world will be active regardless of whether the user is there or not.
The operation of the metaverse is real-time in sync with the timeline of the real world.
It will let the users engage in shopping, playing, interacting, creating content, and the like.
Inside the metaverse, there will be different platforms and people inside various platforms can interact and purchase things on one platform and use them on another.
What are Some of the Online Courses to Learn Metaverse and VR?
As several companies step into the metaverse and VR, digital marketers need to upgrade their skills to stay in demand in the job market. Some of the courses are provided below:
Metaverse Masterclass- Learn Everything about the Metaverse! - Udemy
Virtual Reality Specialization - Coursera
Start Augmented Reality & Virtual Reality Metaverse Business - Udemy
Blockchain Bootcamp - Web3
Read more: Popular Digital Marketing Certification Courses By Top Providers
Conclusion
VR is already increasingly adopted by many companies in their marketing process. Metaverse is gradually becoming a very vital part of the digital marketing industry with many gigantic companies starting to utilise its potential to bring more customers through immersive experiences.
It is high time that digital marketing professionals also keep up-to-date with technological developments happening in the world to sustain in the job market. They need to embrace or start learning these advanced tools and get familiar with these platforms to be a unique digital marketer.