Marketing Executive Job Description & Roles and Responsibilities

A Marketing Executive is a professional who designs and executes marketing strategies to promote products or services. He or she analyses the latest market trends and identifies target audience and then prepares marketing campaigns for the respective product or service one is working on. A marketing executive is responsible for brand visibility and sales maximisation.

Marketing Executive Job Description

A Marketing Executive Job Description includes being creative to make marketing campaigns, while conducting research and analysing data and identifying the audience for the product or service. He or she also constantly compiles, distributes and presents ideas regarding marketing strategies.

A marketing executive also manages production and performance of multimedia content. One also updates databases using customer relationship management systems. He or she also monitors the performance of marketing campaigns to analyse and improve the marketing process as a whole.

Marketing Executive Duties and Responsibilities

Marketing Executive Roles and responsibilities vary depending upon the sector he or she is working in. Some of the marketing executive duties are mentioned below:

Customising Plans: A Marketing Executive has a duty of customising marketing plans according to each of the different products or services one is assigned to work on. Each plan designed by a marketing executive in such a way that it can fit in the latest market trends.

Networking: A Marketing Executive is responsible for networking and developing relations with suppliers, large contractors, partner organisations and other business stakeholders. Networking for a marketing executive becomes essential to understand the market of the product better, to update plans accordingly.

Monitoring and Analysing: A Marketing Executive is responsible for monitoring market trends and analysing customer activities to identify business opportunities. One also monitors the performance of ongoing campaigns and analyses if any changes are required. This helps in making future campaigns more effective and successful.

Preparing Reports: One of the roles of a Marketing Executive is to create and generate reports related to key points of the performance of ongoing campaigns. These reports are helpful in producing relevant marketing information and evaluating trends.

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• Online Marketing Courses & Certifications
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Career Progression of a Marketing Executive

Marketing is a multidimensional field which includes a variety of job titles each customised to fit in specific aspects of the marketing process. From making creative campaigns to analysing market trends these roles play an important role in the success of a brand's image in the market.

An individual can become a part of the following hierarchy of marketing job titles.

Marketing Coordinator: Marketing Coordinator is an entry-level position in which individuals support the marketing department by organising campaigns, managing event logistics and conducting market research. One also assists in decision making processes.

Marketing Executive: Marketing executive is an important cog in the marketing machinery of an organisation. A marketing executive is assigned to develop and execute marketing strategies. On coordinates with other departments to ensure campaigns are effective and successful in achieving the goals of the firm.

Senior Marketing Executive: Senior Marketing Executive is an experienced professional who manages large marketing initiatives and teams. He or she is also responsible for budgeting and strategic planning which is instrumental in the marketing department.

Director of Marketing: Director of Marketing is a senior position responsible for watching over the overall performance of the marketing department. One is assigned to form long term objectives, find new market opportunities and make sure the marketing plans are consistent and effective in achieving organisational goals.

Vice President of Marketing: The role of a Vice President of Marketing involves guiding the marketing strategies of the company at a high level. He or she is a key factor driving the organisation’s leadership, brand growth ,customer engagement and market share through strategic planning and execution.

Chief Marketing Officer (CMO): Chief Marketing Officer is the highest rank within the marketing department of an organisation. One oversees the global strategies and watches over branding and advertising. He or she plays a pivotal role in the functioning of a firm.

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Marketing Executive Qualifications

A Marketing Executive is required to have a strong command on the subjects of business and marketing. One needs to have practical knowledge and experience to create an impact in the respective field. To excel in this career it is suggested to opt for the commerce stream in the 10+2.

One can then follow up by pursuing bachelor's in business administration or commerce and eventually opt for a masters in business administration in the field of marketing. This career can be also opted by students of other streams by opting for a masters in marketing after completing their bachelor in any of the courses of their preference.

Bachelor Degrees

• BA
• BBM
• BBA
• BCom
• BCom (H)

Masters Degrees

• MBA
• MBA Marketing Management

Marketing Executive Skills

Marketing Executive is a highly skill demanding job, interested candidates except the necessary qualifications must possess the essential skills which will be crucial for working in a marketing department. Some of the important skills are listed below.

Analytical Skills: Marketing executives are required to prepare and execute marketing plans for which they need strong analytical skills. They are required to analyse the customer data and performance of the current campaign so that they can stay up to date with latest trends .

Creativity: Crafting compelling marketing campaigns to attract a customer base and achieve a solid market share requires highly creative candidates. The executives should be creative enough to make the campaigns attention grabbing and informative , so that the sales can be maximised.

Communications Skills: Another important skill for the marketing executives to possess. A marketing executive must have good verbal and written communication skills and understanding how to communicate with team and clients in order to have a smooth functioning can help achieve organisational goals.

Technical Skills: A marketing executive should have some core technical skills to create plans and track the performance of the marketing strategies. One must have skill and knowledge of using various marketing tools and software in order to perform efficiently.

Related:

• Types of Marketing Jobs and Salary

Top Recruiters

Marketing is a highly demanded and desired profile amongst all kinds of corporate business. The marketing employees are recruited in high abundance. Listed below are some of the top recruiters of marketing job profiles.

• Amazon
• Accenture
• Tata consultancy services
• Google
• IBM

Marketing Executive Salary

Marketing executives are paid handsomely due to the constant demand in the market and marketing being an essential part of any kind of corporation. Table below provides an estimate of the salary of an marketing executive

Source:- Glassdoor

Note: The salary figures mentioned anywhere in these articles are just for reference purposes. Actual salaries may vary depending on respective candidates, employer, job location and numerous other factors.

Conclusion

A Marketing Executive is a professional responsible for creating and managing marketing campaigns for an organisation to promote its products and services. Marketing is a fundamental function in any firm, hence the demand for a marketing executive remains high. Therefore the payout of a career in marketing is very good. Interested candidates should cultivate the skills mentioned above and acquire the qualifications and practical experience to truly excel in this field. The future of the career is positive and progressive.