Retail Manager Job Description & Roles and Responsibilities

A Retail Manager is a professional who handles the daily operations of a store. The retail manager oversees the retail store performance and aims to increase sales and profit of the store. He or she not only takes care of the store but also performs activities related to the store like recruiting and training staff. The retail manager also manages inventory and stock to ensure good customer attraction. Read more and learn about how to become a retail manager.

Retail Manager Job Description of a Retail Manager

The job of a retail manager is to run a retail store and manage its daily operations. Apart from basic managerial skills, a retail manager looks after other business aspects as well. This includes activities related to sales, marketing, and advertising. A retail manager focuses on increasing sales of the store by motivating staff to work up to their full potential and give satisfactory assistance to the customers.

A retail manager also handles the store's finances by budgeting and taking measures to minimise costs. This also includes analysing store performance and making reports for forecasting and further planning. He or she also takes care of stock level with the store to ensure product availability for the customers.

What are the Retail Manager Job Roles and Responsibilities?

The roles and responsibilities of a retail manager differ based on factors like the location of the store, the scale of operations, and the customer base of the store. The retail manager position description includes being responsible for maintaining good customer relations, effective staff management, and efficient performance of the store. Here are some of the retail manager duties:

Financial Management: A retail manager job duties include being responsible for reducing store costs and taking steps to increase the profitability of the store. He or she analyses store performance based on various factors and takes appropriate steps for better performance in the market. The retail manager tries to increase sales by maintaining quality standards and providing good services.

Customer Service: A retail manager's roles include establishing a wide customer base by maintaining healthy customer relationships. He or she interacts with the customers, ensures product availability, takes feedback from customers, and works with them to improve the services. A good customer customer reach helps in the growth of the business and brand value.

Inventory Management: A retail manager work description includes managing the inventory and stock of the store. He or she takes care of inventory levels, stock rotation, and organisation by implementing efficient replenishment processes. A retail manager thoroughly analyzes customer preferences and focuses on visual merchandising.

Marketing and Promotion: A retail manager responsibilities include ensuring that most people know the store and its services. To increase the store traffic, he or she conducts various marketing and promotional activities, advertising, coordinates with vendors, and even provides special offers for the customers.

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Career Progression of Retail Managers

The career as a retail manager progresses from entry-level positions to senior roles like store and regional manager. This depends on a variety of reasons like experience, skills, scale of operations, and location of the store. Here are some of the general positions in the career progression of the retail manager:

Entry-level positions: The entry-level positions for a retail manager are general roles like sales associate, cashier, or customer service. These roles help build fundamental knowledge of how a retail store works and operates. These positions also help in gaining skills like patience and humility while dealing with customers which are very important in the career of a retail manager.

Assistant Manager: After candidates gain relevant skills and knowledge, and possess leadership skills, they are promoted to roles like assistant manager. An assistant manager is the person responsible for overseeing the performance and smooth functioning of a particular department or area within the store.

Store manager: A store manager or Retail manager is the position gained after excellent performance as an assistant manager in the store. A retail manager handles advanced responsibilities like managing finances, inventory and stock, marketing, and advertising of the store along with good customer relations.

Regional Manager: A candidate as a regional manager is responsible for overseeing a large number of stores operating within a certain region. The regional manager guides the store managers of the region and conveys to them all the plans and strategies for marketing and advertising decided by the central authorities of the retail chain.

Qualifications Required to Become a Retail Manager?

A retail manager must complete 10+2 with any of the subjects from a recognised board. This is followed by pursuing a bachelor's degree. An individual trying to succeed in the career of a retail manager can further enhance their skills and knowledge by opting for a master's degree. Below are the options that can be explored:

Entrance Examinations

• CUET
• SET
• CAT
• XAT

Bachelor’s Degree Programmes

• B.Com (Bachelor of Commerce)
• B.A in Marketing Management and Retail Management
• BBA in Retail Management
• BBA (Bachelor of Business Administration)

Master’s Degree Programmes

• MBA in Retail Management
• MBA (Master of Business Administration)
• MBA in Logistics and Supply Chain Management
• MMS (Master of Management Studies)

What are the Skills Required to Become a Retail Manager?

A retail manager must have a mix of various skills for a successful career in the industry. These skills may include managing and organisational skills, basic business knowledge, and finance and marketing skills. Good communication skills are of paramount importance for the retail manager. He or she also analyses the store's performance and takes steps to improve it. Here are some other skills that a retail manager needs:

• Leadership
• Customer service
• Salesmanship
• Problem-solving
• Adaptability

Who are the Top Recruiters of Retail Managers?

Recruitment of retail managers is based on several factors like skills of the manager, the location of the store, and market trends. The recruitment in this career is very competitive. The top recruiters that have a majority in the market share hiring candidates completing the retail management courses are below:

• V-Mart
• Reliance Retail
• Aditya Birla Fashion and Retail Ltd.
• Tata Group
• Bharti- Walmart

Salary of Retail Managers in Popular Companies

The salary of a retail manager in India varies from Rs. 2 Lakhs to Rs. 14.10 Lakhs. The salary of a retail manager depends on several aspects like location, size, and type of retail store. Appropriate skills and experience also help in the financial growth of the retail manager. Here are some average annual salary structures provided by the top recruiters in India:

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Conclusion

The duty of a retail manager involves managing the overall operations of the store. He or she oversees all the financial, staff management, and organisational activities of the retail store. After analysing all the elements, a retail manager is held responsible for taking up steps that lead to an increase in sales and minimise costs. The retail manager must have the proper qualifications and skills to succeed in the career.

A retail manager duties and responsibilities should also cover maintaining good relationships with customers and other service providers to ensure profitable business and build a brand reputation. The retail manager also faces dynamic challenges and competition in the industry and he or she must take appropriate steps to ensure proper functioning of the store.