Types of Jobs after MBA in Marketing
MBA Master of Business Administration is one of the most popular post graduation courses in India and overseas. Pursuing Marketing in MBA courses is a gateway to various job opportunities in the areas like product management, leadership management skills, market research, sales, brand marketing, marketing and business development. In this article we will look at the types of jobs after MBA Marketing.
Read further to know more about the types of jobs after MBA Marketing in India.
MBA course offers specialisation in various fields such as MBAs in Business analytics, Entrepreneurship, Finance, Human Resource Management, Marketing and Health Management. Accounting Management, Global Business Management, Operations Management and Logistics and Supply Chain Management. MBA Information Technology, International Business, MBA Systems Management, Retail Management, Agribusiness, Marketing and Logistics. MBA in Marketing Management is one of its specialisations.
MBA jobs & Salaries
Let us now look into various types of jobs after MBA in Marketing.
| Job Positions | Salary |
|---|---|
Expected Rs 4.1 Lakhs | |
Product Manager | Expected Rs 16.2 Lakhs |
Expected Rs 12 Lakhs | |
Market Research Analyst | Expected Rs 3.5 Lakhs |
Expected Rs 2.7 Lakhs | |
Email Marketer | Expected Rs 6.0 Lakhs |
Expected Rs 7.2 Lakhs |
Let us now look at in brief the MBA Marketing job types
Social Media Manager
Roles
Social Media Manager is responsible for organising, monitoring, executing, filtering of the products and services.They are involved in creating and maintaining brand promotions, organisation data and marketing campaigns.They develop strategies and review analytics.
Skills
- Must know how to write well according to the various platforms
- Must do a lot of research work to stay updated in the industry
- Should have SEO knowledge
- Should have communication skills
Product Manager
The product manager is responsible for the overall business and technology, products, services and softwares. The product manager works with stakeholders, takes feedback from customers and decides product features.
Skills
- A product manager must have communication skills as they have to engage and communicate with various people internally and externally.
- They must have management skills
- Design and technical skills
- Must know Data analysis and market research
- Must have technical and product development knowledge
Brand Manager
Brand Manager responsibility is to develop a brand strategy for the organisation and look after the value of the brand, product or person. They are involved in branding, communication channels, online and offline promotions and conduct market and consumer research.
Skills
- Must know how to manage budgets
- Communications skills are must
- Must analyse data for market trends, insights and information
- Must have an understanding of consumer needs and behaviour
Market Research Analyst
Market Research Analysts are also known as Market Researchers helps the organisations to understand the consumers behaviour and helps them to develop and maintain the market trends.
They are involved in in-depth studies or research about the consumer buying habits, market conditions and any other such data. The researched data helps the organisations to grow easily by using various market trends strategies.
Skills
- Must have analytical skills for checking quality and quantity of the data
- Must have communication skills
- Must update themselves with the market trends and information
- Knowledge in marketing strategies
- Should collect data, evaluate, interpret and present
- Must have interview skills
Marketing Executive
Marketing Executive is responsible for planning and developing the marketing strategies for the organisations. They are involved in developing marketing campaigns, products and services promotion. They build networks with the suppliers, stakeholders, partner organisations.
Skills
- Must have communication skills to communicate with in-house and external persons
- Must have analytical and technical skills
Must have copywriting, organisational and teamwork skills
Email Marketer
Email Marketers are responsible for communicating the customers through email campaigns. They are involved in managing newsletter signups or landing page downloads. They reach out to the target audience for the sign-up, registrations or purchase purposes and handle a database of email leads.
Skills
- Must have strategy for reach target audience
- Conducting email campaigns for selling products or services or to provide some awareness to the people.
- Must know marketing language
- Must know SEO and SEM
Digital Marketing Manager
Digital Marketing Manager develops and implements various strategies to promote the company's products or services. They focus on developing the company's digital channels and campaigns to build customer leads, brands and products of the company. They are involved in creating overall strategy, plans and implements it.
Skills
- Must have knowledge in marketing and web analytics
- Must have knowledge of social media platforms and SEO
- Per pay click advertising and keyword research
- Analytical and communication skills
Conclusion
If you take MBA Marketing as your specialisation then you are eligible for applying to various MBA Marketing job types such as Social Media Manager, Product Manager, Marketing Executive and many more. We hope this article has given some clarity on which careers to pursue after pursuing MBA in Marketing.
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List of MBA colleges
Questions related to MBA
No, an AP student cannot get full reimbursement in TS MBA colleges through the tsicET exam, in Telangana, to be eligible for fee reimbursement you need to have telangana residence certificate or bona fide certificate issued by telangana government.
Explore other options to get scholarship central state is also providing scholarship it is less amount but you still get some rebate at the time of admission.
IBS Hyderabad offers a decent ROI for its MBA program. The institute has a strong placement record, with reputable companies recruiting graduates across various sectors. The average salary package offered during placements is competitive, and the highest packages can be quite lucrative.
However, the ROI can vary depending on individual factors such as your pre-MBA salary, the specific specialization you choose, and your performance during the program. Additionally, the cost of living in Hyderabad can impact your overall expenses.
It's essential to consider these factors carefully before making a decision. Researching the institute's placement statistics, alumni experiences, and curriculum can provide valuable insights into whether IBS Hyderabad aligns with your career goals and offers the desired ROI.
BMS (Bachelor of Management Studies) graduates are generally eligible for MBA programs at IITs (Indian Institutes of Technology). However, the specific eligibility criteria can vary slightly from one IIT to another.
Common eligibility requirements typically include:
Academic Background: A Bachelor's degree in any field, preferably with a good academic record.Entrance Exam: Candidates need to appear and score well in a national-level MBA entrance exam like the Common Admission Test (CAT), Graduate Management Admission Test (GMAT), or other relevant exams.Work Experience: While not mandatory, some IITs may prefer candidates with a few years of work experience.Additional Requirements: Some IITs might have specific requirements like group discussions, personal interviews, or written ability tests.
Note: The eligibility criteria for IIT MBA programs can change from year to year. It's advisable to check the official websites of the IITs you're interested in for the most accurate and up-to-date information.
Key points to remember:
A strong academic background and a good score in the entrance exam are crucial.Work experience can be an advantage but is not always mandatory.Prepare well for the entrance exam and the subsequent selection rounds.
By meeting these eligibility criteria and preparing thoroughly, BMS graduates can increase their chances of securing admission to a prestigious IIT MBA program.
After completing an MBA from MICA, Ahmedabad (formerly Mudra Institute of Communications, Ahmedabad), graduates can expect competitive salary packages, particularly if they specialize in fields such as Marketing, Advertising, Brand Management, or Digital Communications, which are MICA’s strengths.
On average, MICA graduates can expect starting salaries ranging from INR 10 to 15 lakhs per annum. However, the actual salary package can vary depending on factors such as the candidate’s prior work experience, the industry they choose, their specialization during the MBA, and the recruiting company’s profile.
MICA is well-known for its excellent placement record, with top companies from sectors like FMCG, media, advertising, e-commerce, and digital marketing regularly recruiting from the campus. Companies like Hindustan Unilever, Amazon, Google, and various leading advertising agencies are some of the prominent recruiters.
For those with a B.Sc. background, transitioning into an MBA at MICA can open up diverse career opportunities, especially in the marketing and communications domains, where the creative and analytical skills gained during B.Sc. studies can be highly valued.
It’s advisable to research MICA’s most recent placement reports and speak with alumni to get the most accurate and up-to-date information on salary packages and career prospects.
Hello,
The cutoff rank for MBA through ICET (Integrated Common Entrance Test) varies depending on the institution, category, and year. However, here are some general cutoff rank ranges for MBA admission through ICET:
· Top colleges: 100-500
· Good colleges: 500-2,000
· Average colleges: 2,000-5,000
· Below-average colleges: 5,000-10,000
Please note that these are general estimates and may vary depending on the specific institution and year. For example:
· Osmania University: 200-800
· JNTU Hyderabad: 500-2,500
· Andhra University: 1,000-4,000
hope this helps,
Thank you
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