Types of Jobs after MBA in Marketing

MBA Master of Business Administration is one of the most popular post graduation courses in India and overseas. Pursuing Marketing in MBA courses is a gateway to various job opportunities in the areas like product management, leadership management skills, market research, sales, brand marketing, marketing and business development. In this article we will look at the types of jobs after MBA Marketing.

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Read further to know more about the types of jobs after MBA Marketing in India.

MBA course offers specialisation in various fields such as MBAs in Business analytics, Entrepreneurship, Finance, Human Resource Management, Marketing and Health Management. Accounting Management, Global Business Management, Operations Management and Logistics and Supply Chain Management. MBA Information Technology, International Business, MBA Systems Management, Retail Management, Agribusiness, Marketing and Logistics. MBA in Marketing Management is one of its specialisations.

MBA jobs & Salaries

Let us now look into various types of jobs after MBA in Marketing.

Let us now look at in brief the MBA Marketing job types

Social Media Manager

Roles

Social Media Manager is responsible for organising, monitoring, executing, filtering of the products and services.They are involved in creating and maintaining brand promotions, organisation data and marketing campaigns.They develop strategies and review analytics.

Skills

• Must know how to write well according to the various platforms
• Must do a lot of research work to stay updated in the industry
• Should have SEO knowledge
• Should have communication skills

Product Manager

The product manager is responsible for the overall business and technology, products, services and softwares. The product manager works with stakeholders, takes feedback from customers and decides product features.

Skills

• A product manager must have communication skills as they have to engage and communicate with various people internally and externally.
• They must have management skills
• Design and technical skills
• Must know Data analysis and market research
• Must have technical and product development knowledge

Brand Manager

Brand Manager responsibility is to develop a brand strategy for the organisation and look after the value of the brand, product or person. They are involved in branding, communication channels, online and offline promotions and conduct market and consumer research.

Skills

• Must know how to manage budgets
• Communications skills are must
• Must analyse data for market trends, insights and information
• Must have an understanding of consumer needs and behaviour

Market Research Analyst

Market Research Analysts are also known as Market Researchers helps the organisations to understand the consumers behaviour and helps them to develop and maintain the market trends.

They are involved in in-depth studies or research about the consumer buying habits, market conditions and any other such data. The researched data helps the organisations to grow easily by using various market trends strategies.

Skills

• Must have analytical skills for checking quality and quantity of the data
• Must have communication skills
• Must update themselves with the market trends and information
• Knowledge in marketing strategies
• Should collect data, evaluate, interpret and present
• Must have interview skills

Marketing Executive

Marketing Executive is responsible for planning and developing the marketing strategies for the organisations. They are involved in developing marketing campaigns, products and services promotion. They build networks with the suppliers, stakeholders, partner organisations.

Skills

• Must have communication skills to communicate with in-house and external persons
• Must have analytical and technical skills

• Must have copywriting, organisational and teamwork skills
  

Email Marketer

Email Marketers are responsible for communicating the customers through email campaigns. They are involved in managing newsletter signups or landing page downloads. They reach out to the target audience for the sign-up, registrations or purchase purposes and handle a database of email leads.

Skills

• Must have strategy for reach target audience
• Conducting email campaigns for selling products or services or to provide some awareness to the people.
• Must know marketing language
• Must know SEO and SEM

Digital Marketing Manager

Digital Marketing Manager develops and implements various strategies to promote the company's products or services. They focus on developing the company's digital channels and campaigns to build customer leads, brands and products of the company. They are involved in creating overall strategy, plans and implements it.

Skills

• Must have knowledge in marketing and web analytics
• Must have knowledge of social media platforms and SEO
• Per pay click advertising and keyword research
• Analytical and communication skills

Conclusion

If you take MBA Marketing as your specialisation then you are eligible for applying to various MBA Marketing job types such as Social Media Manager, Product Manager, Marketing Executive and many more. We hope this article has given some clarity on which careers to pursue after pursuing MBA in Marketing.