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Who is a Digital Marketing Manager?
Google only loves you when everyone else loves you first ~ Wendy Piersall
A digital marketing manager is a specialist who manages multiple marketing campaigns while also managing a brand's online business and revenues. Individuals in the digital marketing manager career path are responsible for conducting research, brainstorming with other experts, and producing material for social media optimization and social media campaigns.
A manager of digital marketing is in charge of planning, executing, and monitoring marketing initiatives that promote a company or its products and services. A digital marketing manager also researches and evaluates new digital technologies to improve marketing campaigns, email marketing, social media, advertising, search engine marketing, and website traffic. A digital marketing manager is someone who establishes a brand's prominent online presence.
Quick Facts for Digital Marketing Manager
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Industry
Media
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Average Salary in India
₹81000
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Suitable for
Male, Female, Others
A career as Digital Marketing Manager is suitable for everyone regardless of gender. It does come up with gender-based roles and responsibilities. Anyone can progress in their career with relevant skills and knowledge.
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Any special needs
Yes
A Digital Marketing Manager career is suitable for candidates with mobility related disabilities. It does not involve travelling or physical labour. A career as Digital Marketing Manager comes with a desk-based job role.
Table of Contents for Digital Marketing Manager
What is the role of Digital Marketing Manager?
The role of Digital Marketing Managers comes with various responsibilities. They oversee all the aspects of marketing operations in the digital space. Individuals in the digital marketing career path plan, implement and monitor digital marketing campaigns across all digital networks. The digital marketing manager job description includes leading digital marketing campaigns from their conception to execution.
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns.
A Digital Marketing Manager is required to design media campaigns to fetch the attention of viewers.
His or her work responsibilities also include collaborating with agencies and other vendor partners.
He or she plans, executes, and measures conversion tests, and identifies trends and insights.
The role involves evaluating the end-user experience on multiple channels. He or she instruments conversion points and optimise user funnels.
What is the workplace/work environment of Digital Marketing Manager like?
Individuals in the digital marketing manager career path usually work in an office environment. Their role comes with the responsibility to lead the digital marketing department and assign and oversee the work of team members. The digital marketing head is responsible for creating brand influence and awareness.
Does Digital Marketing Manager require travelling?
Likely
No, a career as Digital Marketing Manager does not come up with travel requirements. There is no field work or outside exposure involved in this job.
Employment Shifts
Full Time, Work From Home
Individuals in the digital marketing manager career path work a day shift usually from early mornings to late evenings. Work from home and remote work employment shifts may also be found in this career.
Employment Nature
Contractual, Permanent
The nature of employment for a Digital Marketing Manager depends on the requirement of the employing organisation. The digital marketing head can find a varying number of opportunities depending on their requirements such as contractual, permanent, work-from-home or remote work through recruitment websites.
Work Place
Office, Work From Home, Remote Work
A Digital Marketing Manager usually works in an office environment. Work from home and remote work may also be provided in this career. Due to the pandemic, numerous companies have adopted work-from-home and remote work employment shifts.
Presence in Geographical Area
Urban
Urban cities provide promising Digital Marketing Manager job opportunities. Individuals in the digital marketing career path employed at Gurugram get 30 per cent higher salaries than the national average according to payscale.com. Other cities such as Hyderabad, Chennai, Bengaluru and Mumbai provide higher salaries to Digital Marketing Managers.
Time Pressure
Likely
Individuals in the digital marketing career path come with time pressure. They are required to ensure the successful completion of campaigns in the given time frame.
Overtime Details
Individuals in the digital marketing manager career path may often be required to work extended hours to get the work done in the most efficient manner and meet deadlines.
Weekly Hours of Work
Min 35 Hours
Individuals in the digital marketing manager career path usually work a minimum of 35 to 40 hours per week. The digital marketing head gets a fixed two-day weekend and other holidays.
How to become a Digital Marketing Manager?
Steps to become a Digital Marketing Manager
If you are someone who loves to plan digital marketing campaigns and is interested in SEO, SEM, email, and social media marketing and advertising then you have a bright career as Digital Marketing Manager. If you are looking for the details of How to become a Digital Marketing Manager in India then below we have given the steps for How to become a Digital Marketing Manager.
What are the skills and qualities required to become a/an Digital Marketing Manager?
Are you searching for digital marketing specialist skills? If you want to become a Digital Marketing Manager then you must possess the below-described digital marketing specialist skills. These Digital Marketing Manager skills are crucial to opting for a full-time job role and remaining efficient in the industry. Here we have discussed how to become a digital marketing manager in India.
Communication Skills: Individuals in the digital marketing manager career path are required to effectively communicate with the team members and clients. The digital marketing director is required to collaborate with other departments which demands strong communication skills both verbal and written.
Technical Skills: Individuals in the digital marketing manager career path are required to use various tools such as Google Analytics, web analytics, Facebook Insights and Google AdWords to analyse and evaluate the effectiveness of campaigns. The digital brand manager must possess strong IT skills.
Eye to Details: A career as a Digital Marketing Manager demands a strong eye for detail to ensure accuracy with the campaigns to achieve goals. He or she is required to monitor the performance of clients’ websites and set the budget for campaigns to run on various digital media platforms.
Leadership Skills: A Digital Marketing Manager role comes with the responsibility of leading the team. He or she must be able to manage the team members with their assigned tasks and get the work done. The digital marketing director must provide them with training from time to time whenever required.
Organisational Skills: The role of Digital Marketing Manager comes with various responsibilities. He or she has to juggle multiple tasks and stay organised to avoid any mismanagement. The role involves collaborating with other departments.
Which certifications and internships can be helpful in becoming Digital Marketing Manager?
Aspirants who want to become Digital Marketing managers may get themselves enrolled in the below-mentioned courses. These digital brand manager courses provide them with the required skills and knowledge to pursue a full-time career in the industry. Here is a list of some courses:
Internship Availability
One can find numerous Digital Marketing internship opportunities through recruitment websites such as Indeed, Naukri.in, LinkedIn and Monster. A Digital Marketing Intern is required to create and upload copies and images for the organisation’s website and for their clients. A Digital Marketing Intern is also required to write and dispatch marketing campaigns. Individuals in the digital marketing manager jobs also contribute to social media and brand awareness campaigns.
Digital Marketing Manager Jobs and Salaries
Junior Digital Marketing Manager
- Average Salary 52000
Job Description
The Junior Digital Marketing Manager job description includes researching and implementing new marketing trends and using various web analytics tools for monitoring the traffic of the sites. A Junior Digital Marketing Manager maintains and reports the performance of all digital marketing campaigns.
Salary Description
The estimated Senior Digital Marketing Manager salary in India ranges from Rs 3.0 Lakhs to Rs 10.0 Lakhs with an average annual salary of Rs 7.9 Lakhs per annum. Senior Digital Marketing Manager salary in India may vary depending on the various job factors.
Salary Source: AmbitonBox
Senior Digital Marketing Manager
- Average Salary 110000
Job Description
The Senior Digital Marketing Manager job description includes reviewing and optimising the design and content, plans, and controls the digital marketing budget. A Senior Digital Marketing Manager collaborates with internal teams and develops marketing strategies. He or she is responsible for handling a team of juniors as well.
Salary Description
The estimated Senior Digital Marketing Manager salary in India ranges from Rs 6.4 Lakhs to Rs 33.0 Lakhs with an average annual salary of Rs 18.0 Lakhs per annum. Senior Digital Marketing Manager salary in India may vary depending on the various job factors.
Salary Source: AmbitionBox
What is the job outlook for Digital Marketing Manager?
A career as a Digital Marketing Manager comes with employment in all sectors. Numerous large and medium size companies have their own in-house marketing and communication department. It offers digital marketing services along with traditional marketing support. Several companies provide on-job training to use digital marketing tools. It includes Google Analytics, Facebook Insights, Google Adwords and web analytics.
Frequently Asked Questions for Digital Marketing Manager
Que. What is the average salary of a Digital Marketing Manager?
Ans.The average salary of a Digital Marketing Manager in India is Rs. 549035 per annum, according to payscale.com.
Que. What is the minimum required education to become a Digital Marketing Manager?
Ans.The minimum required qualification to become a Digital Marketing Manager is successful completion of undergraduate courses in mass communication or digital marketing. An undergraduate diploma in Digital Marketing is also sufficient.
Que. What are top Digital Marketing Manager colleges?
Ans.The Top Digital Marketing Manager colleges are Sushant University, Gurugram, Northcap University, Gurugram, MRIIRS, Faridabad and Advanced Institute of Technology and Management, Palwal.
Que. What are top Digital Marketing Manager employers?
Ans.The Top Digital Marketing Manager colleges are Sushant University, Gurugram, Northcap University, Gurugram, MRIIRS, Faridabad and Advanced Institute of Technology and Management, Palwal.
Que. What is the average fee of BBA in Digital Marketing?
Ans.The average fee of BBA in Digital Marketing ranges from Rs. 20,000 to Rs. 300,000.
Que. What knowledge is required for digital marketing manager?
Ans.To become a digital marketing manager you must develop relevant skills and knowledge about various tools and techniques of marketing strategies.
Que. Is being a digital marketing manager hard?
Ans.Becoming a digital marketing manager is not hard but it will take a lot of dedication, time and effort to learn. If you know search engines, data analytics, or content management it will be very easy for you.
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Fact 1
Around 72 per cent digital marketers believe that most efficient SEO tactic is high quality content.
Fact 2
Search Engines contribute to 93 per cent online interactions.
Fact 3
40 per cent consumers count on social media before making a purchase decision.
Fact 4
80 per cent users do research on internet before making a significant purchase decision.
