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Who is a Marketing Manager?
Good marketers see consumers as complete human beings with all the dimensions real people have ~ Jonah Sachs
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
Quick Facts for Marketing Manager
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Industry
Marketing
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Average Salary in India
₹106250
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Suitable for
Male, Female
A career as a marketing manager is not gender-specific. Men, females and others can choose marketing as a career. In India, male and female marketing managers receive equal benefits because gender is insignificant in this profession.
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Any special needs
Yes
A career as a marketing manager suits everybody, even those with special needs. Individuals with bodily deformities can organise and conduct marketing campaigns for corporations, they should have the drive to show the world that they can fulfil their goals under all circumstances.
Table of Contents for Marketing Manager
What is the role of Marketing Manager?
A career as a marketing manager involves a range of duties, like designing marketing strategy estimates and budgets, sending them for approval, and coordinating with advertising agencies. An individual in the marketing manager role also negotiates, plans sales and promotional contracts, and updates promotional strategies.
A marketing manager determines pricing and marketing strategies with other team members. He or she searches for new markets that may need the products or services of the organisation. An individual in the marketing manager role manages the brand development analysis, providing a detailed understanding of the strengths and limitations of the product, before introducing the product to unconventional markets.
A marketing manager is to define the objectives for monthly quotas and marketing in order to achieve targets which ultimately generate revenue.
A marketing manager works hand in hand with the sales department to decide whether the services and goods meet the target audience's needs.
A marketing manager develops and implements a marketing plan that is specific to the needs of the targeted audience.
He or she takes the required steps to ensure that the project is within the framework, in the proper expenditure and within the deadlines.
His or her role is to observe a project and explain the process of keeping a record of progress-related measures, like team performance and service period, identifying potential difficulties.
A marketing manager is responsible for mentoring individual members and managing incentive programmes.
Types of a Marketing Manager
There are several types of job related to marketing manager and one can choose to opt for market research analyst, seo analyst, chief marketing officer, and brand manager depending on individual skill set and experience. Below we have mentioned the marketing manager related career with their job description.
Market Research Analyst: Market research analysts collect and analyse information about customers and competitors. They analyse market dynamics to look at potential products or services. They evaluate customer demand to help organisations determine how their products and services should be shaped, advertised, and commercialised. Most market research analysts work for consultancy firms.
Market research analysts also work directly at consumer and product companies as part of the marketing team. They convey their observations to managers and consumers through graphs, diagrams, and charts to support them in making better decisions regarding product launches, adjustments and marketing strategies.
SEO Analyst: Search engine optimization analysts maintain that future and current consumers can identify and access the content of a company. They are an important part of the marketing department and are an integral part of preparing the marketing strategy of the company. The role of SEO Analysts includes carrying out keyword analysis, improving the content and tracking user interaction across the website.
SEO Analysts should be aware of current SEO techniques and resources to be successful in this role and have strong analytical skills. They conduct keyword research using various tools such as Moz and Keyword Planner. SEO Analysts track significant SEO metrics including organic traffic, transaction rates and time spent on the page.
Chief Marketing Officer: Chief marketing officers (CMOs) are C-level corporate executives accountable for an organisation’s operations related to the creation, communication and delivery of value-added offers for customers, clients or business partners. They produce revenue by increasing sales through effective marketing using market research, pricing, product advertising, marketing and public relations.
Chief marketing officers oversee the planning, development and execution of the marketing and advertising initiatives of an organisation. They are responsible for preparing, developing, managing and evaluating the overall marketing strategy for their businesses.
Brand Manager: In the career of a brand manager, one is responsible for monitoring market trends and overseeing advertising and marketing activities so that the intended message is put across for a particular product or a service. He or She should know when and how to allocate funds for various purposes such as packaging, advertising, market research, and promotions.
In a career as a brand manager, one has to be mindful of not only profits but also of the customer's satisfaction as well. He or She has to assist and coordinate with the marketing analyst and assistant brand managers of the team. He or She has to plan the strategies and execute the strategies well to see the progress of the company.
What is the workplace/work environment of Marketing Manager like?
A career as a marketing manager includes the promotion and distribution of products or services. An individual in the marketing manager role spends a considerable amount of time in the office environment. A career as a marketing manager is a regular job and the individual prefers working in an office, and generally in a safe atmosphere.
Does Marketing Manager require travelling?
Likely
Yes, the marketing manager's career occasionally requires travelling to meet with the organisation’s clients. This happens when they are required to meet the client at the company. An individual in the marketing manager role travels quite frequently both internationally and domestically to provide instructions and monitoring for major marketing campaigns.
Time Pressure
Likely
An individual in the marketing manager role involves carrying out certain activities within a defined time span for a company or individual. A career as a Marketing Manager is one of India's emerging career opportunities that requires a lot of time and emotional stability.
How to become a Marketing Manager?
Steps to become a Marketing Manager
You must have at least seen three to four brand names in a day when you step out of your house. Have you ever wondered who is the mastermind behind this promotion? If you are interested in creating marketing strategies and plans and are creative enough then a career as a Marketing Manager is the best option for you. If you are interested in creating advertising campaigns and looking for the details on how to become a Marketing Manager in India then below we have given the steps for how to become a marketing manager after 12th.
What are the skills and qualities required to become a/an Marketing Manager?
You must be wondering how to become a marketing manager in India. So, in this section, we will be describing the marketing manager qualifications and marketing manager skills. In order to make a career as a marketing manager one must possess some soft skills. Here, we will discuss how to become a marketing manager in India and marketing manager skills.
Interpersonal Management: Marketing managers work in different roles, both within the organisation and outside it. Interpersonal skills are the abilities and strategies which an individual uses to communicate with everyone effectively. In the corporate world, the word implies an individual's ability to work effectively with each other. Interpersonal skills differ significantly from communication and teamwork.
Analytical Skills: With the emergence of digital media, advertising, and promotions, the marketing industry is developing. Marketing managers need to be able to determine consumer desires and identify the most appropriate strategies for their organisation. Analytical skill begins by gaining exposure among a company's consumers.
Communication Skills: Marketing managers must be able to interact effectively with a team composed of several other managers or staff members during the promotions and marketing process. In particular, they need to communicate with the public.
Communication is crucial because it gives consumers a glimpse of the various products that the business provides. An individual in the marketing manager role also highlights the effectiveness, features, and standards of a specific product. This practice of communicating with consumers is extremely important in the marketing industry.
Creativity: An individual in the marketing manager role should be able to create unique and innovative concepts. Creativity in marketing fulfils the corporate demands of clients. Creativity requires a substantial understanding of how a company meets the needs of a consumer.
Which certifications and internships can be helpful in becoming Marketing Manager?
Certifications help individuals to acquire relevant industry knowledge and skills that help them to function as a marketing professional. Although it is not mandatory to get a job in a competitive world, one needs to become relevant with the industry. Below we have mentioned some more credible courses.
Post Graduate Certificate Program In Design Innovation & Strategy (PGCP)
Executive Development Program in Sales and Marketing Management for Real Estate
Internship Availability
In order to have a better understanding of a career in marketing, it is always important to go for an internship. An internship gives you insights into an industry and answers several questions relevant to how to become a marketing manager. Marketing apprenticeships are most appropriate for starting a career as a marketing manager.
A marketing intern assists an organisation in its marketing and advertising activities. The marketing intern is involved in various activities, like recognising business needs, designing promotional materials, and collaborating with team members to evaluate the existing marketing initiatives.
Marketing interns use their educational background to support the firm while also gaining practical experience. Interns in marketing, research on business dynamics, and finding ways to strengthen the marketing strategies of the organisation. They also handle social media pages for the company, communicate with customers, and create content for advertising material.
Marketing Manager Jobs and Salaries
Junior Marketing Manager
- Average Salary 67500
Job Description
A Junior Marketing Manager job description includes conducting market research and analysing market trends and competitor research. A Junior Marketing Manager is responsible for managing all the marketing campaigns and creating and implements marketing strategies.
Salary Description
The Junior Marketing Manager salary in India ranges between Rs 3.0 Lakhs to Rs 9.5 Lakhs with an average annual salary of Rs 6.5 Lakhs. The Junior Marketing Manager salary in India may vary depending on various job factors such as location, experience of the candidate, employer or the company or skills.
Salary Source: AmbitionBox
Senior Marketing Manager
- Average Salary 145000
Job Description
The Senior Marketing Manager job description includes creating marketing strategies and implementing and developing budget and expenses estimations. He or she creates sales and advertising contracts with clients and partners, manages public relations and deals with internal and external problems.
Salary Description
The Senior Marketing Manager salary in India ranges between Rs 5.0 Lakhs to Rs 35.6 Lakhs with an average annual salary of Rs 22.9 Lakhs. The Senior Marketing Manager salary in India may vary depending on the various job factors.
Salary Source: AmbitionBox
What is the job outlook for Marketing Manager?
The Bureau of Labor Statistics (BLS) claims that the job growth of marketing managers will increase faster than the overall average for all professions. Job growth may occur as businesses seek to distinguish their products and services in a market that is increasingly competitive, resulting in demand for skilled marketing managers.
Job growth can vary; however, depending on the marketing field one wants to specialise in, the location and the business, and also on marketing manager qualifications and skills. Also, the salaries and reputation associated with a marketing manager job will increase. Marketing manager qualifications and skills will have the best career prospects.
Frequently Asked Questions for Marketing Manager
Que. What are the top MBA entrance exam in India?
Ans.The top MBA entrance exams in India are Xavier Aptitude Test (XAT), Management Aptitude Test (MAT), CMAT (Common Management Admission Test) and Common Admission Test (CAT).
Que. Is a career in marketing good?
Ans.Yes, definitely, a career in marketing is good. Your marketing experience will depend largely on the company and its role. But whatever marketing position you are actually pursuing, you can expect your job to give you a flexible work shift, a decent work-life balance, decent wages and plenty of innovative opportunities.
Que. Which is better marketing or sales?
Ans.While sales and marketing in most organisations reside in different departments, integration between the two can help improve overall performance in terms of revenue and profit—sales and marketing work hand on hand.
Que. Is marketing a well-paid career?
Ans.Marketing is an industry which is in constant evolution. In addition to this, there is substantial room for wage growth in this field, for example, the average base pay for a senior marketing manager rises to a range of between Rs. 50,00,000 and Rs. 1,00,00,000 annually.
Que. What are the 7 Ps in marketing?
Ans.Once you have developed your marketing strategy, you should use a "Seven P Formula" to continually assess and re-evaluate your business activities. These seven are price, packaging, promotion, product, place and positioning.
Que. What are the top master degree programmes?
Ans.The popular master’s degree and doctorate programmes are M.B.A. (Marketing), M.A. (Marketing Communication), MS in Marketing, Master of Accountancy, Master of Business Administration (MBA) and Master of Business analytics.
Que. What marketing manager do?
Ans.A Marketing Manager conducts market research and analyses the market trends and the competitor research. A Marketing Manager is responsible for managing all the marketing campaigns and creating and implementing marketing strategies.
Que. Do marketing managers travel?
Ans.Yes, in a career as a marketing manager, you may be required to travel from office to office and from country to country.
Que. What qualifications do you need to be a marketing manager?
Ans.The qualifications you need to be a marketing manager is a bachelor's degree or any equivalent in marketing, business, or related field.
Que. Can I do marketing manager after 12th?
Ans.Yes, you can pursue marketing manager after the 12th. The eligibility criteria for the marketing management course is 10+2.
Que. Which course is best for marketing manager?
Ans.The bachelor's degree (or equivalent) in marketing, business, or related field course will be best for marketing managers.
Que. Is marketing manager hard?
Ans.If you develop both the skills, hard skills and soft skills and learn the ability to handle the team members and build confidence, then a career as a Marketing Manager is not hard or difficult.
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