How to Become a PPC Specialist

- Salary, Qualification, Skills, Role and Responsibilities

#Pay Per Click Specialist

Who is a PPC Specialist?

Think about what the user is going to type ~ Matt Cutts

A PPC Specialist is a marketing professional who manages online paid advertising campaigns to promote the company's goods and services using paid marketing strategies. He or she utilises SEO marketing techniques to create digital ad campaigns that enhance the company's digital advertising ranking in search results.

A PPC Specialist is an expert in online advertising who plans and optimises advertising campaigns for maximum effectiveness. He or she tracks the campaign progression collects and analyses the data to understand consumer behaviour and modifies based on the findings. In this article, we will discuss how to become a PPC Specialist in India.

Quick Facts for PPC Specialist

Industry
Marketing
Average Salary in India
₹40416.5
Suitable for
Male, Female, Others

A career as a PPC Specialist is suitable for everyone regardless of gender. Whether a person is male, female or belongs to any other gender he or she can opt for a career as a PPC Specialist.
Any special needs
Yes

A career as a PPC Specialist is suitable for individuals with special needs. It does not involve frequent travel or manual labour and offers desk-based, work-from-home, and remote work options.

Table of Contents for PPC Specialist

What is the role of PPC Specialist?

What is the workplace/work environment of PPC Specialist like?

How to become a PPC Specialist?

What are the skills and qualities required to become a/an PPC Specialist?

Which certifications and internships can be helpful in becoming PPC Specialist?

PPC Specialist Jobs and Salaries

What is the job outlook for PPC Specialist?

Frequently Asked Questions for PPC Specialist

What is the role of PPC Specialist?

A PPC Specialist role comes with several responsibilities such as managing a certain number of campaigns and working with clients and internal stakeholders. He or she collects the consumer data, and analyses trends and results. A PPC Specialist makes strategies to improve and optimise a PPC campaign and plans and develops various PPC campaigns.

A PPC Specialist is required to analyse trends and make data-driven decisions. His or her job responsibilities involve writing, engaging copy of adverts, proofreading and producing reports of campaigns. The role of a PPC Specialist is also to present data based on detailed analysis and ensure the campaigns are targeting the right audience.

Keyword Research

The PPC Specialist roles and responsibilities include constantly researching and testing the keyword choices. He or she has to make choices and replace the keywords that do not bring results.

Designing Landing Page

The PPC Specialist's main responsibility is to drive traffic to the landing page and encourage visitors to take action. He or she is responsible for designing the landing page, which is a standalone webpage used in paid campaigns on AdWords, Bing Ads, or other similar platforms.

Trend Watching

The PPC Specialist roles and responsibilities are to keep a watch on SEO trends and understand how to outsmart Google’s ever-changing algorithms. A PPC Specialist is also required to keep themselves updated with landing page designs and top keywords. He or she must also monitor the campaign performance and navigate paid advertising platforms and networks.

What is the workplace/work environment of PPC Specialist like?

A PPC Specialist usually works in an office setting, spending his or her work hours attending meetings with clients, stakeholders, and other events. He or she might also work on a freelance basis, which requires him or her to network and build effective work relationships to obtain more assignments.

Does PPC Specialist require travelling?

Likely

PPC Specialists who work as freelancers may need to travel to meet their clients, whereas those who work full-time are not required to travel since there is no fieldwork associated with the role. They perform their tasks on a computer system.

Time Pressure

Likely

As a PPC specialist, it is essential to manage tasks within the given time parameters to ensure timely delivery. The role requires a high level of efficiency and he or she is required to complete the tasks within the designated timeline. Meeting deadlines is crucial to the overall success of a PPC campaign.

How to become a PPC Specialist?

Steps to become a PPC Specialist

A PPC specialist is an online marketing experts who plan online advertising campaigns and improve their efficiency. If you are passionate and creative enough and want to learn digital marketing, then this profession is the best option for you. We have summarised the step-by-step instructions below.

Identifying the Skills
Enrol in Formal Training/Course
Pursue Certification Courses
Build a Strong Resume
Explore Internship Opportunities
Find Job and Apply
Begin your Career

01 Step

Identifying the Skills

In this section, we have provided PPC Specialist skills, including soft and hard skills that you must possess to work efficiently in this field.

Some of the PPC Specialist’s soft skills are strategic thinking, critical thinking, communication, problem-solving skills, time management and presentation skills.

Communication Skills
Time Management Skills
Organisational Skills
Problem-Solving Skills
Leadership Skills
Attention to Detail
Presentation Skills

Some of the hard skills of the PPC Specialist are skills in paid advertising networks (Google Ads, Microsoft Advertising), Ad Copywriting, storytelling and basic coding skills.

Ad Copywriting
Ad Creative Design
Paid Community Advertising
Landing Page Design
Keyword Research
Paid Social Networks
PPC Campaign Analytics

02 Step

Enrol in Formal Training/Course

You are required to qualify for 10+2 with the PCM subjects with a recognised board in India. You can opt for a diploma, or a bachelor’s degree in marketing, business, or a related field. However, a master's degree might not required but if you pursue you will have a strong foundation in the subject and opt for higher positions easily.

Below we have discussed the required PPC Specialist qualifications including UG and PG entrance examinations, and bachelor's and master’s degrees.

Entrance Examinations

Bachelor’s Degree Programmes

BBA in Digital Marketing
BCom in Marketing
BBA (Bachelor of Business Administration)
BBA in Marketing Management

Master’s Degree Programmes

03 Step

Pursue Certification Courses

In this section, we have provided PPC Specialist certification courses that you can opt for to gain additional knowledge and skills.

04 Step

Build a Strong Resume

Once you have completed your certification course, it is time to create an impressive resume. Your resume should highlight your specialised certifications, educational background, and relevant experience. Additionally, you can showcase your talents and skills by building a portfolio.

05 Step

Explore Internship Opportunities

After building your portfolio, you can explore internship opportunities in the relevant field. Apply for internship on various job portals such as Letsintern, LinkedIn, Glassdoor, Naukri, and Indeed. An internship will provide you with industry exposure and hands-on experience that can help you find better job opportunities.

06 Step

Find Job and Apply

When you have completed your internship, you can start applying for entry-level positions in digital marketing agencies or related companies to gain some experience. Once you have gained enough experience, you can apply for the position of PPC Specialist on job portals such as Naukri, LinkedIn, and Indeed.

07 Step

Begin your Career

After applying for the PPC Specialist position and attending several interviews, you may receive multiple job offers. It is important to carefully evaluate each offer and select the best one to begin your career as a PPC Specialist.

What are the skills and qualities required to become a/an PPC Specialist?

Communication skills
Analytical skills
Adaptability
Organising skills

An aspirant is required to acquire several skill sets to perform the everyday tasks of a PPC Specialist. We have provided here the details of PPC Specialist skills. An individual who wants to take up a full-time role as a PPC Specialist must become proficient in the below-mentioned skills.

Communication Skills: A PPC Specialist is required to write campaign copies and communicate ideas to team members effectively. He or she is required to explain the processes and effective communication skills help him or her.

Organising Skills: A PPC Specialist is required to perform various tasks simultaneously. He or she has to follow stats for campaigns and research top trends. There is a long to-do list for every day and he or she has to ensure that nothing is missed out.

Adaptability: The field of Digital Marketing demands changes every then and now. One must be willing to perform those changes. He or she is required to recognise the requirement to make changes when it does not go as planned.

Analytical Skills: A PPC Specialist must possess strong analytical skills. He or she is required to oversee numbers and analyse the statistics. He or she has to determine what works for campaigns and improve performance.

Which certifications and internships can be helpful in becoming PPC Specialist?

We have provided below a list of various certification courses that an aspirant may want to opt for to become a PPC Specialist to upgrade his or her skills and knowledge.

Internship Availability

Yes

Aspirants who want to become a PPC Specialist are required to opt for an internship. A PPC internship can be found through various recruitment websites such as Internshala, LinkedIn, Let’s Intern, Naukri and other platforms. A PPC Specialist internship increases the chances of acquiring a full-time entry-level job role.

A PPC Specialist intern is assigned with several tasks such as launching and optimising various PPC campaigns. He or she has to oversee accounts on search platforms such as Google Adwords and Bing. A PPC intern may be required to track KPIs to assess performance and pinpoint issues.

Also Read: A career as Content Writer

PPC Specialist Jobs and Salaries

Junior PPC Specialist

Employment Nature

Contractual/Permanent

Monthly Salaries

Average Salary 12833

Job Description

The role of a PPC Specialist involves developing pay-per-click strategies. He or she is responsible for planning and creating new designs and campaigns for advertising. A Junior PPC Specialist is responsible for increasing the rate of clicks of consumers. He or she is required to stay up to date with the new developments to implement and test pay-per-click strategies.

Salary Description

The salary of a Junior PPC Specialist varies depending on the candidate's skills, knowledge and academic qualifications. The average salary of a Junior PPC Specialist is Rs. 154,000 per annum in India.

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Senior PPC Specialist

Employment Nature

Contractual/Permanent

Monthly Salaries

Average Salary 68000

Job Description

A Senior PPC Specialist has to be familiar with the search engines such as Google, Yahoo and Bing. He or she is also responsible for administering and helping to manage paid media strategies for clients, with a focus on Google Ads. Senior PPC Specialist communicates directly with clients and supports the client's campaigns to achieve their goals.

Salary Description

The average salary of a Senior PPC Specialist in India ranges between Rs 4.2 Lakhs to Rs 13.7 Lakhs with an average annual salary of Rs 8.9 Lakhs. The Senior PPC Specialist salary in India might vary depending on various job factors such as skills, experience and job location.

Salary Source: AmbitonBox

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What is the job outlook for PPC Specialist?

PPC Specialists are employed by digital marketing or advertising agencies. There are small to medium-sized enterprises that offer a broad spectrum of digital marketing services including PPC, SEO, Content Marketing and Digital PR. Both small and large organisations also hire experienced candidates for the role of PPC Specialist depending on the necessity.

Also Read: A career as Graphic Designer

Frequently Asked Questions for PPC Specialist

Que. What is the average salary of PPC Specialist?

Ans.

The average salary of a PPC Specialist is 323,261 per annum in India, according to payscale.com.

Que. What is the minimum required qualification to become a PPC Specialist?

Ans.

A PPC Specialist is a skill-based career. There is no formal requirement for educational qualifications. A diploma or certification course in PPC or digital marketing provides candidates with the skills to function in the industry. Several employers prefer to hire candidates with a minimum of undergraduate qualifications.

Que. What are top PPC Specialist Colleges?

Ans.

The top PPC Specialist colleges are Sushant University, Gurugram, Northcap University, Gurugram, MRIIRS, Faridabad and Advanced Institute of Technology and Management, Palwal.

Que. What are top PPC Specialist Employers?

Ans.

Digital marketing firms and advertising agencies are top employers of PPC Specialists.

Que. What is the average fee of BBA in Digital Marketing?

Ans.

The average fee of BBA in Digital Marketing ranges from Rs.20,000 to Rs. 300,000 per annum.

Que. What is the qualification for PPC?

Ans.

The PPC qualification requires a diploma, degree, or certificate in digital marketing, as well as an internship to gain hands-on experience and knowledge.

Que. How do I get started in PPC?

Ans.

To become a PPC Specialist, you need to complete your 10+2 and pursue a diploma or degree in digital marketing. Gaining practical experience is crucial, and you can do it by taking an internship and practising all marketing techniques and strategies.

Que. Is PPC a high paying job?

Ans.

The average salary for a PPC Specialist in India is about Rs 5.2 lakhs, with the highest possible salary being Rs 10.3 Lakhs per year according to AmbitionBox.

Que. What does ppc specialist do?

Ans.

A PPC Specialist roles and responsibilities are designing, building, and executing digital advertising campaigns that align with organisational goals and objectives.