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Who is a Search Marketing Strategist?
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks ~ Neil Patel
Individuals who opt for a career as search marketing strategists are creative and detail-oriented professionals. It involves the use of electronic media to find numerous ways to improve the online presence of a company or organisation. Online marketing strategists are involved in virtual business. Earlier, it was enough to increase sales and fetch new customers. But, in today’s digital era customers surf the internet with mobile phones and tablets to conduct business.
A website that can not be found through surfing on a phone device becomes of less value to the company. Search engine optimisation plays a crucial role to dominate a company’s presence on the internet. It is highly perceived by search marketing specialists. This article will discuss about how to become a search marketing strategist in India and search marketing strategist roles and responsibilities or job descriptions.
Search Marketing Strategist in a Nutshell
Individuals who opt for a career as search marketing strategists are professionals responsible for a company’s presence on digital platforms. He or she is involved in improving his company’s or client's hold on the digital platform by improving its search engine optimisation. A marketing strategist consultant improves the website to make it search-engine friendly. An online marketing strategist is required to work in collaboration with both the marketing and IT (Information Technology) team. A search marketing specialist must be proficient in web analytics and data management.
Quick Facts for Search Marketing Strategist
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Industry
Technology
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Suitable for
Male, Female
An individual can take up a career as a search marketing strategist, it is not gender-specific. Men, women and others can choose a career as a search marketing strategist. The career of search marketing strategist is suitable for everyone regardless of gender. Whether a person is male, female or belongs to any other gender can opt for this career. A person’s gender does affect his or her career growth.
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Any special needs
Yes
Everyone, including those with physical disabilities, is appropriate for individuals who opt for a career as search marketing strategists. The career as a search marketing strategist is well suited to everyone, even those with special needs. Candidates with special needs can also opt for this career. It is more of a desk job. There is a lesser physical movement required in this career with negligible fieldwork. Candidates must possess strong computer skills to opt for this career.
Table of Contents for Search Marketing Strategist
What is the role of Search Marketing Strategist?
Are you thinking about what does a search marketing strategist do? In this section, we will take you through all the roles and responsibilities of a Search Marketing Strategist. The algorithms of search marketing strategies keep constantly changing. These algorithms are used by search engines to rate the information. There are numerous search engines such as Google, Bing and Mozilla Firefox. These search engines use criteria to determine the appearance of particular information on the front page which solely depends on the use of keywords for search.
Individuals who opt for a career as a search marketing strategist use a computer programming language and work with the company’s marketing strategy to create a fully functional site. Such a functional site portrays the company on the internet. Search Marketing Strategist works with the marketing team to design and develop a public image of the company. A search marketing specialist presents this information to the company and other stakeholders in a marketing proposal.
A web marketing strategist is responsible for turning the information and images on the website into the information that appeals to search engines. He or she researches keywords that consumers are likely to use to get related information about a company's products and services.
Search engine optimisation
The role of a search marketing strategist is to place the keywords in strategic locations throughout the site. He or she tests the information on the company’s website to ensure how well it conforms to the search engine’s algorithms. A search engine strategist regularly runs website analytics to measure the effectiveness of chosen keywords.
Planning Advertising Campaigns
A search marketing strategist roles and responsibilities include designing and implementing a company’s paid online advertising for passive promotion websites through search engine optimisation. He or she uses keyword research to write and purchase advertising space on related websites.
Backlinking
The search marketing strategist job description includes maintaining correct links back to the company site. He or she is responsible for maintaining unpaid links with blogs on related websites. It encourages those sites to link to the company’s site.
Types of a Search Marketing Strategist
A career as a search marketing strategist comes with numerous roles and responsibilities. We have provided below several types of search marketing strategist.
Digital Marketing Strategist: A digital marketing strategist's job description refers to him or her as a professional who works alongside the marketing team of the company to create meaningful content that attracts customers and can be found quickly and easily online. He or she identifies a target market and creates a brand image for the online presence of the company. The digital marketing strategist's job description is to maintain a marketing campaign for virtual presence and digital technologies.
SEO Specialist: An SEO specialist is a professional responsible for improving the website's ranking on search engines such as Google, Bing, and Mozilla Firefox. He or she is responsible for on-page optimisation to produce relevant search results, and grow site traffic, lead volume and brand awareness.
Pay-per-click Specialist: A pay-per-click or PPC specialist is a professional responsible for managing pay-per-click advertising campaigns on the Internet. He or she is involved in planning strategy, designing, implementing, SEO and ad performance analysis.
Marketing Manager: A marketing manager comforts public anxiety and dissatisfaction through announcements and commercials, guaranteeing the credibility of the organisation escapes inadequacies. A marketing manager works with other team members to produce advertising campaigns that are both simple and complex. A marketing manager decides if a new product or service is marketable. He or she evaluates the public interest level with respect to a new product or service.
What is the workplace/work environment of Search Marketing Strategist like?
Individuals who opt for a career as search marketing strategists are professionals responsible for improving the online presence of a company on the internet. They work in an office setting and their responsibility involves creating, testing and implementing online marketing efforts.
A search marketing strategist may also work in a computer library setting with other team members. He or she may work full-time for a company. A search marketing strategist may also work as a freelancer and provide consulting services to companies. He or she works a minimum of 40 hours per week. A search marketing strategist may often be required to work an alternate schedule for testing or launching a site to not interfere with a company's daily business routine. He or she may often be required to work extended hours.
Does Search Marketing Strategist require travelling?
Not Likely
An individual who opts for a career as a search marketing strategist works in an office environment. He or she works on the computer using an internet connection. A search marketing strategist may often be required to travel to meet clients. The career does require frequent travel.
Employment Shifts
Full Time
Individuals who opt for a career as search marketing strategists work full-time. Work from home may often be provided in this career. Other employment shifts such as hourly basis, depend on the requirements of the organisation. Mostly search marketing strategists work full-time in an office environment. Yes, the career of a search marketing strategist falls into a certain shift. He or she works from early mornings to late evenings.
Employment Nature
Contractual, Permanent
Individuals who opt for a career as a search marketing strategist may find both contractual as well as permanent employment opportunities. The duration of the contractual employment term entirely depends on the requirements of the organisation.
Work Place
Office
Individuals who opt for a career as search marketing strategist work in an office setting. A search marketing strategist works in a computer library with other team members.
Presence in Geographical Area
Semi-urban, Urban
Bengaluru and Hyderabad provide alluring opportunities to search marketing strategists.
Time Pressure
Likely
The career of a search marketing strategist requires strategic planning to rank the website among the top searches on search engines. It does not require frequent time pressure to complete tasks.
Overtime Details
Individuals who opt for a career as a search marketing strategist may often be required to work overtime. On several occasions, standard eight to nine per day work hours may be extended to 10 to 12 to meet deadlines.
Weekly Hours of Work
Min 45 Hours
Individuals who opt for a career as a search marketing strategist work a minimum of 45 hours per week. On several occasions, working hours could be increased due to work pressure.
How to become a Search Marketing Strategist?
Steps to become a Search Marketing Strategist
If you are someone who is creative enough and interested in surveys, marketing campaigns, promotions on social media or monitoring traffic on websites then a career as a Search Marketing Strategist is the best option for you. If you are interested in developing and analysing Search Engine Marketing (SEM) and looking for the details on how to become a Search Marketing Strategist in India then below we have provided the steps for how to become a Search Marketing Strategist in India.
What are the skills and qualities required to become a/an Search Marketing Strategist?
When it comes to how to become a search marketing strategist in India, the first thing that they should know about search marketing strategists is skills. Some of the essential search marketing strategist skills we have mentioned below.
SEO Skills: A search marketing strategist must possess prior experience as an SEO specialist. It provides him or her with knowledge of various search engines and ranking techniques. The knowledge of SEO is crucial for understanding the metrics of the effectiveness of search engine enhancements.
Technical Skills: A search marketing strategist must possess proficiency in programming languages. He or she must be fluent in writing and editing HTML, Javascript development, and CSS. The knowledge of web designing plays a crucial role.
Analytical Skills: A search marketing strategist is required to analyse competitor's campaigns to learn and design superior strategies to fetch traffic. He or she uses statistical software and analytics to glean website traffic patterns. A search marketing specialist is involved in monitoring and analysing campaigns to meet revenue goals.
Research Skills: A search engine strategist is required to have an eye for detail and an aptitude for research. He or she must be able to conduct original research to identify trends, and top-ranking keywords and provide evidence-based recommendations. A marketing strategist consultant develops test plans, implements new strategies and measures results. It involves sound research acumen.
Popular Online Arts And Crafts Courses and Certifications
Which certifications and internships can be helpful in becoming Search Marketing Strategist?
We have provided relevant certification courses below for a career as a search marketing strategist. These courses may help individuals to upgrade their skills and knowledge.
| Mastering Digital Marketing: SEM, SEO, Social Media and Beyond | Search Engine Optimization (SEO) Training Course |
| SEO Certfication Course Training Online | Search Engine Optimization (SEO) Training |
Internship Availability
Internships play a crucial role in the initial stage of a candidate’s career development. It brings industry insights and search marketing strategies. Candidates can learn about the functioning of the industry through internships. Employers prefer to hire individuals with prior experience. Thus, candidates with prior internship experience pose a higher chance of getting a full-time job role. A search marketing strategist intern plans digital marketing campaigns, SEO, SEM, email marketing, social media and display advertising. He or she maintains the presence of a company’s website on the internet.
A Search Marketing Strategist's job is to measure and report the performance of marketing campaigns on the Internet. He or she is required to perform on-page search engine optimisation to fetch quality-driven relevant traffic. A search engine marketing strategy intern is required to build and maintain link-building strategies and campaigns.
What is the job outlook for Search Marketing Strategist?
There is an expected two to four per cent growth in the employment opportunities for search marketing strategists in the upcoming four to five years. According to IDC (International Data Corporation), the Indian digital marketing industry is expected to grow at a 33.5 per cent rate. Therefore, we could conclude that the search marketing jobs will provide flourishing career opportunities. A career in digital marketing offers lucrative opportunities with alluring salaries.
There are numerous jobs available for careers related to search marketing strategies. It contributes to the least competition in entry-level roles. Candidates can polish their skills over time through years spent working in the industry. Skilled candidates with relatable work experience can work as freelancers and provide services to clients.
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Frequently Asked Questions for Search Marketing Strategist
Que. What are the diploma and certifications courses to establish a career as a search marketing strategist?
Ans.There are numerous digital marketing courses offered by numerous private institutions. Candidates can also opt for online courses offered by Udemy, Coursera and Simplilearn.
Que. What is the average salary of an entry-level SEO specialist?
Ans.The salary varies depending on the skills and work experience of candidates. Employers prefer to hire candidates with prior experience. Thus candidates having an internship experience possess a higher chance of getting a full-time job role. The average salary of an entry-level SEO specialist is Rs. 19,000 per annum.
Que. What is the average fee of B.A. (Bachelor of Arts) Brand Management and Advertising?
Ans.The fee varies depending on the institution. Government colleges charge an economical fee while private colleges charge hefty fees. The average fee of a B.A. in brand management and advertising ranges from Rs. 50,000 to Rs. 70,000 per annum.
Que. What is the average salary of pay per click specialist?
Ans.The salary varies depending on the skills and work experience of candidates. The average salary of a pay-per-click specialist is Rs. 4,70,000 per annum.
Que. How do I start a career as a strategist?
Ans.You can start your career as a Strategist by opting for a bachelor's degree in a related field like business or communication. A strategist career needs eight to ten years of experience in the field.
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Did you know?
Fact 1
The voice search frequency has been doubled as compared to past years. The error rate of voice searching has dropped from 25 per cent to 8 per cent approx
Fact 2
Google has reported that there are more searches taking place on mobile devices as compared to computers
Fact 3
According to a report, phones and tablets contribute to 53 per cent of paid search clicks. It has shown an increase of 12 points as compared to the previous year
Fact 4
Each year at least twice a trillion searches are performed which is a bit less than a quadrillion
Fact 5
Facebook is the biggest contributor to delivering social-driven site visits. It delivers 63 per cent of all social-drive site visits
