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Who is a Social Media Manager?
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends ~ Jeff Bezos
Social media managers are in charge of speaking on behalf of a business on social media as the only voice of the brand. They make material, organise campaigns, and reply to comments. These specialists offer firms the direction they need to improve their internet presence.
Career as a social media manager includes looking after the social media profiles of companies and trying to increase business with the help of social networking sites. Social media marketing managers work for organisations to make money through social media other than being an influencer on Facebook, Instagram, YouTube, and Twitter.
With the help of social media managers skills and social media managers' jobs, it is possible to help brands and companies to build their presence and reputation on social media. Career as a social media manager involves representing brands, companies, and individuals across all social media channels. Career as a social media marketing manager keeps you away from monotonous work as every product or service you work on needs to be approached differently.
Quick Facts for Social Media Manager
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Industry
Entertainment, Media
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Average Salary in India
₹55172.5
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Suitable for
Male, Female, Others
Career as social media manager is suitable for every gender. With proper social media manager skills. Being a social media manager is one of the sought after professions where the gender of the individual is insignificant.
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Any special needs
Yes
Career as social media manager is quite suitable for people with special needs. In a majority of cases, social media managers work from an office location, with occasional travel to client’s offices for product meetings. As long as the disability is not interfering with the functioning of the social media manager, it does not matter if the person is specially-abled.
Table of Contents for Social Media Manager
What is the role of Social Media Manager?
Social media managers implement the company’s marketing and branding plans in such a manner that the brand/company gains the maximum in terms of revenues and customers. It is the duty of the social media marketing manager to convert the first time visitor to a potential or a permanent customer.
In a career as social media manager, one is expected to respond to queries, commenting on brand pages, taking customer feedback, creating content for general, informative as well as marketing purposes. Social media managers are usually the first point of contact between the customer and the company for any kind of feedback or complaint. Social media managers also help and support the building of brand identity. They support and drive promotional activities as well.
Also check in details - Social Media Manager Job Description & Roles and Responsibilities
As a social media manager, it is his or her duty to drive social communication and marketing strategies.
It is the role of the social media manager to sit with the design team and ensure that the design, colours, and visualisation of the social media pages and sites are in sync with the brand/company’s ideology, thought process and goals.
Another important aspect of being a social media manager is to create and run promotional strategies for a brand or a company by understanding the key insights such as paid advertising, organic traffic, and influencer management.
A social media manager deals with criticism and turns it into a positive business opportunity.
A social media manager assists greatly in developing a brand identity that resonates with not only the existing customers but also with would-be customers.
Types of a Social Media Manager
There are several types of social media managers. We have provided below major types of social media managers descriptions that exist with varying job titles in the industry.
Community Manager: Community managers primarily focus on creating relationships with the brand’s target audience, customers, and clients with the help of various tools such as forums, newsletters, and events. Customers, tech-support, developers, and brand advocates all form a part of the community.
Content Marketer: Content marketing is another career path which a number of social media managers dive into. Those who love to play with words and can convince people to become loyal to a brand becoming a content marketer is the ideal step. As a content marketer, one needs to market the product and services in content form throughout social media.
Creative Design: The nature of work is such that social media managers generally have a good visual content sense. Those who want to create something exciting which will also appeal to the masses, one can combine his/her social media knowledge and artistic passion to create something beautiful. This can be in the form of a brand logo or art design for a brand.
Marketing Specialist: Marketing specialist is another role that is quite popular, especially for those who are looking for more than just being social media managers. Those who are Jack of all Trades, generally become marketing specialists. From email to content marketing and making a social media strategy a marketing specialist does all.
Social Media Consultant: After gaining some experience on a number of projects, one can become a social media consultant and work on a freelance basis and offer their services for multiple clients. As a social media consultant, you won’t only advise the brands on their social media strategy, you will also be able to help the clients to build their online presence which in turn helps them to achieve their goals.
Account Manager: A person who is pursuing a career as account manager directly deals with clients. He or she makes beneficial relationships with their clients and keeps a record of other beneficial contacts. Key account manager responsibilities include collecting all the necessary information about their clients such as the identification documents.
Also read - Career as a brand manager
What is the workplace/work environment of Social Media Manager like?
Career as a social media manager requires them to work in an office environment, but over the past few years things have been changing and office spaces are changing according to the work culture, which is slowly becoming informal in nature. So the present-day work environment is more lively than before.
Social media marketing managers are often required to attend meetings with clients and take part in activities outside the office. In a nutshell, the office environment involves working indoors as well as outdoors.
Does Social Media Manager require travelling?
Likely
Career as social media manager often requires them to travel to meet their clients or take part in activities that are at different locations. In certain cases, social media marketing managers are often required to travel out of the station to attend an event or meet clients. Sometimes they are travelling several times a month to meet clients or attend events all over the country.
Time Pressure
Likely
Career as social media manager demands working under a lot of time pressure. The job is filled with tight schedules, networking events, and product launches. Hence, social media managers are required to manage all these things along with meeting their project deadlines. The work environment involves a lot of time pressure and stress.
How to become a Social Media Manager?
Steps to become a Social Media Manager
Embarking on a journey to become a Social Media Manager in India involves mastering the art of online communication and content strategy. This section of the article, how to Become a Social Media Manager in India guides you through the essential steps and skills required to navigate the dynamic landscape of social media management, helping you carve a successful path in this thriving digital realm.
What are the skills and qualities required to become a/an Social Media Manager?
There are several requirements to become a social media manager. Having in-built skills to perform everyday tasks in the social media manager job is one of them. We have provided below major social media manager skills. Here, in this section, we will discuss how to become a social media manager.
Social Media Skills: An individual as a social media manager must be able to work with social media platforms to boost brand awareness. He or she must understand all the tools and algorithms of the social media platforms such as linkedin, indeed, and instagram.
Marketing Skills: Being a social media manager means having a good understanding of branding as well as marketing. Marketing experience and understanding can take a freelance social media manager quite ahead in the profession. Social media acts as a channel for engaging with the customers and understanding their needs and wants and also to put across the company’s or the brand’s message.
Empathy: A great customer service originates from empathy and patience. Social media channels also double up as great channels for customer service and feedback, hence it is important for social media managers to have a great deal of understanding as to what the customer needs and what difficulties a customer faces. Empathy also helps in creating the right content, which forces the customer to think.
Business Sense: The job profile of a social media manager includes reviewing sites, where people or potential customers share their experiences and opinions. A number of useful questions come upon these sites, it is the duty of the social media manager to keep a lookout for these questions and answer these questions to bring a customer closer.
Which certifications and internships can be helpful in becoming Social Media Manager?
While a degree in marketing or related fields fulfils the eligibility to apply for social media marketing jobs, developing a deep understanding of social media and tools is essential for excel in this industry. We have mentioned a few certifications which can help an individual to develop these skills.
Internship Availability
In order to have a better understanding of a career as a social media manager, it is always important to go for an internship. An internship gives an individual the insights of an industry and answers several questions in relevance to how to become a social media manager. Nowadays with the more and more impactful effects of social media, almost every company hires a social media manager.
Therefore, finding an internship in the field of social media management is not a tough task. One could either find an internship through his or her college or apply on several online portals such as internshala, naukri, and indeed. After the relevant internship and skills one can apply for the full time job opportunities.
Social Media Manager Jobs and Salaries
Social media manager
- Average Salary 60000
Job Description
Social media managers are responsible for representing an organisation as the company's sole voice across social media channels. They respond to feedback, organise campaigns and generate content. They provide guidance required for businesses to strengthen their social media presence. Social media managers conduct research on emerging patterns in performance monitoring and interests of the customers. In compliance with company priorities, they plan and execute social media strategies.
Salary Description
Social media managers' income depends on job development or is mostly dependent on knowledge and experience of the particular industry. Social media managers' salaries rely on specific industry experience and competencies. On average, social media managers earn over Rs. seven lakhs per annum. At the entry-level, they earn more than Rs. four lakhs a year but eventually make more than Rs. twelve lakhs at the senior level of their career.
Social Media Specialist
Contractual/Permanent
- Average Salary 50345
Job Description
The role of Social Media Specialist comes with the responsibility of developing and implementing marketing and customer care strategies. He or she is responsible for building the employer’s public image on social media platforms.
Salary Description
The average Social Media Specialist salary varies depending on candidate's skills, expertise, prior work experience as well as size and structure of the employing organisation. The average Senior Social Media Specialist salary is Rs. 604140 per annum, according to Glassdoor.
What is the job outlook for Social Media Manager?
With the emergence of the digital era, it is mandatory for businesses to build online presence therefore there is a high demand for social media managers. They are well paid and in some companies are one of the highest earners. The reason why there is such a surge in the remuneration of social media managers is due to the high demand-supply shortage.
Over the past few years, companies have started to give a bigger share to social media marketing, resulting in the career becoming popular. The job market scenario has a positive outlook. Most of the companies have realised the importance of social media marketing, and hence, are expanding their teams.
Frequently Asked Questions for Social Media Manager
Que. What is the social media handler meaning?
Ans.A Social Media Handler would be one who manages the social media content and other activities. Social Media Handlers also manage all the company's or celebrity's all social accounts. they can also be recruited as social media handlers or public relation experts.
Que. What platforms do social media managers manage?
Ans.Social networking sites such as Twitter, Facebook, LinkedIn, Instagram, and many others are managed by social media managers. Depending on client type and requirements, different social media platforms are used in distinct capacities.
Que. How do I become a social media manager at home?
Ans.In order to become a social media manager, you can start on your own by finding social media clients by using several online and offline tactics. You can also manage your clients using several tools and strategies. Often freelance social media managers have expertise in one niche and they exploit it. They become experts in that particular niche and earn their worth by providing their services.
Que. How do freelance social media managers get clients?
Ans.There are several ways through which independent social media managers can get clients. They often attend live networking sessions, where they can find their prospective clients. If they have existing clients, they often give referral bonuses to them, if they bring in new clients or they create a lead generation system wherein they provide free content to prospective clients.
Que. How much a social media manager earn?
Ans.At entry-level social media managers usually earn between Rs. 3,00,000 to Rs. 3,50,000 per year. At mid-level social media, managers earn between Rs. 4,00,000 to Rs 8,00,000 per year. At the top level, the earnings start from Rs. 10,00,000 and above.
Que. What is a social media influencer?
Ans.A Social Media Influencer is a social media user who has established credibility within a particular sector. A social media influencer has access to a vast population and also could influence everyone by means of their credibility and presence.
Que. What qualifications do I need to be a social media manager?
Ans.To become a social media manager, typically a bachelor's degree in marketing, communications, or a related field is preferred, along with strong communication skills and proficiency in social media platforms.
Que. How can I start as a social media manager?
Ans.To start as a social media manager, gain practical experience through internships or entry-level positions, build a strong online presence showcasing your skills, and stay updated on industry trends.
Que. How to become a social media manager with no experience?
Ans.To become a social media manager with no experience, focus on building a personal brand online, acquiring relevant skills through online courses, and volunteering for social media tasks. Creating and managing your own social media accounts can serve as a practical portfolio to showcase your capabilities.
Que. How to become a social media manager freelance?
Ans.To become a freelance social media manager, build a strong online presence, create a portfolio showcasing your work, and actively seek freelance opportunities through platforms like Upwork or Fiverr. Demonstrating expertise in content creation, engagement strategies, and analytics can attract clients.
Que. How to become a social media manager without a degree?
Ans.A degree is not always a prerequisite to become a social media manager. Instead, emphasize relevant skills, practical experience, and a strong portfolio. Take advantage of online courses, workshops, and certifications to enhance your social media knowledge and increase your employability in the field.
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