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Who is a Social Media Specialist?
Social media is not a media. The key is to listen, engage, and build relationships ~ David Alston
A Social Media Specialist is an expert on social media websites. A social media specialist's job responsibilities include engaging with the target audience with quality content and taking their queries. A social media specialist is in charge of developing and sharing content across all social media channels, such as Facebook, Twitter, and Instagram, in order to expand their audience, increase brand recognition, and eventually increase their bottom line. A social media specialist may also be in charge of creative design, customer engagement, and website analytics. In this article, we will discuss how to become a Social Media Specialist in India and what are the roles responsibilities, and skills.
A social media specialist should also be always aware of the target audience for every social media platform and be able to provide content that is both appealing and relevant to the common user engagement on each platform. Additionally, a creative social media specialist will likely be in charge of developing strategies, managing networks, monitoring creative projects, offering customer service, generating content, and analysing information.
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Social Media Specialist in a Nutshell
The Social Media Specialist job description involves developing, implementing and managing the social media strategy after conducting competitive research, determining the right platform, and message and identifying the audience. Social media specialist job responsibilities include making strategies, engaging, creating, scheduling, listening, measuring and experimenting. Here, in this article, we will discuss how to become a Social Media Specialist in India.
Quick Facts for Social Media Specialist
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Industry
Marketing
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Average Salary in India
₹37954.5
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Suitable for
Male, Female, Others
A career as a Social Media Specialist can be opted by anyone. There are not any gender-based restrictions. Anyone can progress in a Social Media Specialist career with their strong determination and relevant skill set.
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Any special needs
Yes
A Social Media Specialist career is suitable for anyone, Candidates with special needs can pursue this career as well. It comes with a desk-based job role. There are not any frequent travel requirements in the career as a Social Media Specialist.
Table of Contents for Social Media Specialist
What is the role of Social Media Specialist?
The first thing that comes to your mind when you hear the word Social Media Specialist is the social media, Facebook, Instagram, Twitter and others. Have you ever thought about what does a social media specialist do? In this section, we will discuss it. A Social Media Specialist is a professional whose work responsibilities include planning social media strategy for a brand. Social media specialist job responsibilities include building a cohesive plan in order to achieve the company's goals, exploring, testing and optimising various social media channels to engage with the brand’s target audience.
In a career as a Social Media Specialist, an individual builds an influencer programme for Instagram to create awareness among young shoppers. The role of a Social Media specialist is to build the brand voice, creating content that resonates with the audience and increasing engagement with the target audience on social media channels. A career in social media marketing needs to ensure posts are scheduled on a regular basis at optimal days and times on specific channels. The Social Media Specialist is required to track and analyse social media KPIs and check up on ROI. He or she prepares an editorial calendar for posting content.
Also read: Career as Content Writer
Creating Content
The role of a Social Media Specialist involves creating engaging content for the target audience concerning social media channels such as Facebook, Instagram, Twitter or others. He or she works with copywriters and designers to ensure the produced content is appealing and informative.
Planning Strategy
The Social Media Specialist roles and responsibilities are that he or she must possess knowledge of using various tools such as Facebook Ads Manager and other paid options on Social Media channels such as LinkedIn or Quora.
Measure Results
The Social Media Specialist roles and responsibilities is to measure the results by tracking metrics and insights. He or she may use specialised tools that help to consolidate the results. With the acquired data, Social Media Specialists experiment with new content and optimise high-performing posts.
Collaboration
The role of a Social Media Specialist requires collaboration with sales and marketing teams in order to create social media campaigns. He or she collaborates with other teams as well such as web design, web development, digital marketing and customer relations.
Engagement
A career as a Social Media Specialist comes with the responsibility of setting and optimising company pages to increase the visibility of the social content. He or she monitors SEO and customer engagement. The role involves moderating user-generated content.
What is the workplace/work environment of Social Media Specialist like?
Social Media Specialists role comes with an office work environment. Individuals in the social media specialist career path may also get work-from-home or remote work opportunities. Social Media Specialists are required to perform tasks behind the computer screen. They may work on a desktop, laptop, tablet or mobile device. The career as Social Media Specialists comes with day shift work hours. They are provided with fixed weekend offs and other holidays.
Does Social Media Specialist require travelling?
Likely
The Social Media Specialists role does not come up with frequent travel requirements. There is no fieldwork involved in it. Those who work on a freelance basis may be required to travel to meet clients.
Employment Shifts
Full Time, Part Time, Work From Home
Individuals in the social media specialist career path work hours fall in a day shift typically from 9 am to 6 pm. On several occasions, they are required to work extended hours to meet the deadlines.
Employment Nature
Contractual, Permanent
Social Media Specialists find both types of work opportunities contractual and permanent. Freelance Social Media Specialists usually work on a contract basis with their individual clients. There are various organisations that hire Social Media Specialists on a permanent basis.
Work Place
Office, Work From Home, Remote Work
A career as a Social Media Specialist comes with varying workplaces. Several organisations provide remote work and work-from-home employment shifts. While other organisations require him or her to report to the office premises and perform their daily job tasks there.
Presence in Geographical Area
Semi-urban, Urban
There are flourishing career opportunities for Social Media Specialists in urban cities. Cities such as Chennai, Pune, Gurugram and New Delhi provide promising social media specialist jobs with good pay. Social Media Specialists employed at Chennai get a 32 per cent higher salary than the national average.
Time Pressure
Likely
The Social Media Specialist job involves performing tasks under time constraints. They are required to meet the deadlines.
Overtime Details
Individuals in the social media specialist career path may be required to work extended hours in order to meet deadlines, on a special project or during work emergencies.
Weekly Hours of Work
Min 35 Hours
Individuals in the social media specialist career path work hours may vary depending on the organisation. They usually work a minimum of 35 to 40 hours per week. Their work hours may be extended occasionally.
How to become a Social Media Specialist?
Steps to become a Social Media Specialist
If you are someone who loves to spend time on social media and create content and publish on social media platforms then a career as a Social Media Specialist is the best option for you. A career as a Social Media Specialist is one of the fastest growing careers as almost every company is into online marketing, if you also want to be part of this growing career then you must know the details of how to become a Social Media Specialist in India. Below we have provided all the details step by step from education to applying for the job.
What are the skills and qualities required to become a/an Social Media Specialist?
Do you want to know the social media specialist skills that are required for careers in social media marketing? We have provided here a range of that are crucial in performing everyday tasks and remaining efficient in the work environment. Here, in the article, we will discuss how to become a social media specialist in India.
Community Management: A career as a Social Media Specialist comes with the responsibility to engage with the community effectively. An individual in the social media specialist career path are required to humanise the brand and allow the audience in the form of customers and readers to engage by receiving news and offers and responding to them.
SEO Skills: A Social Media Specialist is required to integrate SEO (Search Engine Optimisation) with social media to drive organic traffic. An individual in the social media specialist career path add interfaces and external inbound links that help boost their rank in search engine charts.
Story-telling Skills: A Social Media Specialist is responsible for building the image of the company across the social media platforms. He or she is one who educates people about the brand. A Social Media Specialist must possess strong writing, editing and storytelling skills to set the right tone to represent the company.
Knowledge of Analytics: The role of a Social Media Specialist demands knowledge of using analytics tools to provide data based on the performance of social media posts. He or she can make informed decisions in order to develop further tactics and determine the higher engaging content for optimisation.
Which certifications and internships can be helpful in becoming Social Media Specialist?
We have provided here a list of social media specialist certification courses. Aspirants who want to pursue a full-time career as Social Media Specialists may get themselves enrolled in any of these social media specialist certification courses to upgrade their skills and knowledge.
Internship Availability
A candidate who wants to pursue a full-time career as a Social Media Specialist is required to first opt for internships. Applying early for a Social Media Specialist internship may land you up with multiple opportunities to choose from. One can locate various Social Media internships through recruitment websites such as Indeed, Naukri.in, LinkedIn and others. Social Media Specialist interns are assigned several tasks. It includes providing assistance in a range of marketing initiatives. He or she is required to track analytics for social media campaigns, create social media posts and schedule and write captions for them.
Career Path Progression for Social Media Specialist
Here we have provided details for Social Media Specialist career progression. Aspirants who want to become a Social Media Specialist are required to give a start to their career from an entry-level position. Gradually, with experience in the industry, they get promoted to Senior Social Media Specialist roles.
Junior Social Media Specialist: A Junior Social Media Specialist may be required to write, develop and plan strategies for online content production. He or she provides assistance in crisis and negative news communications.
Senior Social Media Specialist: A Senior Social Media Specialist work responsibilities include developing outreach and partner programmes for relevant individuals and communities. He or she tracks metrics on audience, content and views.
Social Media Specialist Jobs and Salaries
Junior Social Media Specialist
Contractual/Permanent
- Average Salary 25564
Job Description
A Junior Social Media Specialist job demands collaboration with teams to identify the appropriate content for various social media channels. He or she may schedule the editorial calendar for regular social media posts and engage with the audience by replying to their comments and messages.
Salary Description
The salary of a Junior Social Media Specialist varies depending on candidates's skills, knowledge and academic qualifications. The average Junior Social Media Specialist salary in India is Rs. 306767 per annum, according to payscale.com.
Social Media Specialist
Contractual/Permanent
- Average Salary 50345
Job Description
The role of Social Media Specialist comes with the responsibility of developing and implementing marketing and customer care strategies. He or she is responsible for building the employer’s public image on social media platforms.
Salary Description
The average Social Media Specialist salary varies depending on candidate's skills, expertise, prior work experience as well as size and structure of the employing organisation. The average Senior Social Media Specialist salary is Rs. 604140 per annum, according to Glassdoor.
What is the job outlook for Social Media Specialist?
Around 70 per cent of internet users have at least one social media account. Social Media has provided opportunities to brands and companies to interact with their audiences, answer their queries. It has given them a great platform to build effective relationships with their customers, reach a wider audience, engage with them with quality content and generate business leads.
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Frequently Asked Questions for Social Media Specialist
Que. What is the average salary of a Social Media Specialist?
Ans.According to Glassdoor, the national average Social Media Specialist salary in India is Rs. 26,925 per month.
Que. What are the minimum required qualifications to become a Social Media Specialist?
Ans.There are no formal requirements for academic qualifications. It is a skill-based career. Several organisations prefer to hire candidates with a minimum bachelor’s degree for Social Media Specialist roles.
Que. What are top Social Media Specialist Colleges?
Ans.Top Social Media specialist colleges are ICFAI University, Amity University, Annamalai University, Symbiosis University and The University of Madras.
Que. What are top Social Media Specialist employers?
Ans.Top Social Media Specialist employers are T-Mobile, TTEC, Concentrix, Amazon, The Home Depot and NIKE.
Que. What is the average fee of BBA in Digital Marketing?
Ans.The fee of the academic programme varies from college to college. The average fee for a BBA in Digital Marketing generally ranges from Rs. 300,000 to Rs. 400,000.
Que. How much does a social media specialist make?
Ans.The Social Media Specialist salary in India ranges between Rs 2.0 Lakhs to Rs 9.0 Lakhs with an average annual salary of Rs 4.1 Lakhs according to the source, AmbitionBox.
Que. How do I become a paid social media specialist?
Ans.To become a paid social media specialist you are required to pursue a bachelor’s degree, certification course, internship and then opt for entry-level jobs and gain some years of experience and then apply for the Social Media Specialist jobs.
Que. What qualifications do you need to be a social media?
Ans.The qualifications you are required to become a social media specialist are a Bachelor's in Digital Marketing, a BBA in Marketing, a Bachelor's in Journalism and Mass Communication (BJMC), a Diploma in Digital Marketing, and an MBA in Marketing Management.
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Did you know?
Fact 1
Facebook is the most widely used social media platform
Fact 2
Visitors from YouTube stay longest on the site and bounce less as compared to the referral traffic from other website
Fact 3
According to a survey, 54 per cent of B2B marketers say that they generate lead from social media
Fact 4
80 per cent of B2B Social Media leads come from LinkedIn
Fact 5
Only 26 per cent of companies integrate social media in their business strategies
