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How to Become a Visual Communication Designer
- Salary, Qualification, Skills, Role and ResponsibilitiesWho is a Visual Communication Designer?
“Design is the intermediary between information and understanding.” – Hans Hoffmann
Visual Communication Designer is the most creative professional. He or she designs 2D graphics, hoardings, displays, motion graphics, video films, posters, books, leaflets, animation and magazines, and all the other products and materials of marketing. Visual Communication Designer uses visual communication to share information or messages by creating attractive and interesting designs.
The Visual Communication Designer designs using various software applications and design tools. He or she is the design specialist who builds and designs images, visual effects and develops graphics for print and electronic media. A career as a Visual Communication Designer provides the opportunity for a candidate to work in advertising, marketing, and publications companies.
Quick Facts for Visual Communication Designer
-
Industry
Entertainment, Media
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Average Salary in India
₹22500
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Suitable for
Male, Female, Others
A career as a Visual Communication Designer is not gender-specific. This career can be pursued by anyone, whether you are a male or female, or belong to any other gender you can opt for this career. In India males and females both will have equal opportunities and benefits.
-
Any special needs
Yes
The visual Communication Designer’s work will be a desk job. Candidates with physical disabilities who wish to opt for this career can also pursue it. It is suitable for everyone including individuals with special needs.
Table of Contents for Visual Communication Designer
What is the role of Visual Communication Designer?
Visual Communication Designer is a specialised graphic designer who is responsible for creating visual design elements for various publishers whether be it print or electronic medium, for website developers and other multimedia firms. He or she conveys their message and educates or informs people through various designed elements such as pictures, words, or illustrations.
Visual Communication Designer creates images and layouts, creates unique illustrations, oversees promotional campaigns and influences people to collaborate. He or she analyses the message, plans, and designs in visual forms and also creates designs according to his or her target audiences. He or she collaborates with illustrators, animators, and graphic designers to carry out the design work.
They design graphics like fonts, shapes, colours, and typography uniquely. He or she uses various software to design elements.
Visual Communication Designer collaborates with animators, IT developers, graphic designers, and illustrators to plan, discuss and execute unique designs.
He or she designs attractive labels for the products that the customers are attracted to.
He or she develops prototypes, logos, and brand images.
He or she uses various visual design software such as Adobe Creative Suite's InDesign, Photoshop, and Illustrator.
Types of a Visual Communication Designer
A visual communication designer specialises in different categories in the content creation industry. This may include types like web designers, graphic designers, and others. Here are some of the types of Visual Communication Designer types available in the career path in India.
Web Designer: A Web Designer is a professional who is responsible for designing the website or web page layout. He or she combines a number of visual design elements like graphics, animations, videos, photos, text, and others for designing. He or she also registers web domains and arranges the hosting.
Photojournalist: A Photojournalist is a professional who shares stories or information through photographs. He or she uses the software program to improve or modify the photographs to create unique images, and he or she edits the photo using the software. Photojournalists explore and research the photos the environment, or the event.
Graphic Designer: Graphic Designer is a professional responsible for designing and building images, graphic design, or visual effects to create an element. He or she uses computer programs to create visual ideas to convey the message or information to people. He or she designs the layout for magazines, brochures, advertisements, and others.
Art Director: The art Director is a professional responsible for visual styles and photographs in journals, magazines, articles, movies, and television productions, packing of products, and others. He or she develops the overall design of the projects and guides others who develop an art or design.
What is the workplace/work environment of Visual Communication Designer like?
The visual communication designer job role comes under the creative industry and needs a corporate or office environment. However it is also convenient to work from home, and flexible working hours are provided. It is mostly a desk job working on various software such as Auto CAD software such as Photoshop and CorelDraw.
Does Visual Communication Designer require travelling?
Likely
Visual Communication Designers need not travel much until and unless they have some meetings to attend outside the office. He or she may need to meet the clients to plan and discuss the layout ideas in some cases. He or she almost works in the workshop to explore and build design.
Time Pressure
Likely
Visual Communication Designer works for nine hours per day and 45 minimum working hours per week. As it is a creative job role sometimes it may take extra hours to complete certain projects. So, he or she may usually work extra hours than their scheduled time.
How to become a Visual Communication Designer?
Steps to become a Visual Communication Designer
If you are someone interested in designing, animation, drawing, writing and creating videos or editing then you can turn your interest into a profession.
If you want to learn graphic designing, web design, advertising film and video production, photography or videography or editing and looking for information on how to become a Visual Communication Designer in India then below we have provided step-by-step guidance for you.
Identifying the Skills
What skills do you need to be a visual communication designer? Do you know what is required? Do not worry in this section, we have provided Visual Communication Designer skills including both soft skills and hard skills.Some of the Visual Communication Designer soft skills are communication, teamwork, time management, and problem-solving skills.
Communication Skills
Creativity
Problem-Solving
Negotiation Skills
Teamwork
Some of the hard skills of the Visual Communication Designer are branding, graphic design, storytelling, and communication design.
Branding
Illustrator
Graphic design
Storytelling
Photoshop
Enrol in Formal Training/Course
To become a Visual Communication Designer you are required to pursue a formal education. You must pass 10+2 and opt for a bachelor’s degree and then a master’s degree in a related field from a recognised university or board.
Below we have provided Visual Communication Designer qualifications that include UG and PG entrance examinations, and bachelor's and master’s degrees.
Entrance Examinations
Bachelor’s Degree Programmes
B.A in Graphic Design
B.Des Communication Design
Master’s Degree Programmes
M.Sc Visual Communication
M Des in Communication Design
Build a Strong Resume and Portfolio
When you have pursued your degree or certification course, you can start creating a resume that will display your skills, education, and interests. Apart from your resume, you must also create a portfolio to showcase your work. You can use some of your best workpieces such as your drawings, paintings, dimensional artwork, visual communication design, animation, and sketchbook pages.
Gain Practical Experience
Once you have created an attractive resume, you can look for internship opportunities on various job-offering platforms like Internshala, Interns World, Naukri, Indeed and others.As a Visual Communication intern, you might get hands-on design visual concepts to convey client's messages to their target audiences. You will create ideas and designs and develop refined visual communications.
Find Jobs and Apply
The Visual Communication Designer works mostly in advertising, web design, book marketing, and product packaging fields. He or she also works in the publishing house or marketing department. You can also do freelancing.
You can apply for the Visual Communication Designer jobs online on job portals like Naukri, Linkedin, Monster, Placement India and Indeed and attend some of the relevant interviews.
Begin your Career
When deciding on a job offer, it is crucial to make a thoughtful decision while starting your career as a Visual Communication Designer, as it can act as a stepping stone towards achieving your career goals.
What are the skills and qualities required to become a/an Visual Communication Designer?
- Communication skills
- Creativity
- Time Management
A visual communication designer is proficient in a variety of skills. This may include skills like creativity, attention to detail, and time management. In this section, we have mentioned the Visual Communication Designer skills that one must have to function effectively in this career.
Creativity: Designing is related to all creativity, and a career as a Visual Communication Designer demands a lot of creativity. For designing innovative and unique images or design elements he or she must have creative skills. Creativity helps the visual communication designer to make his work stand in front of others.
Time Management: Time management skills are a must in every job role or career. Managing time enables the designers to achieve more in a given time or short period. Proper planning and implementation of things help the designers to complete the work on time without any stress.
Communication skills: Communication skills are the most significant skill for the candidates opting for a Visual Communication Designer. Communication is important while giving instructions or suggestions to the team members. He or she collaborates with clients, customers, and other designers for work, so their communication must be clear enough.
Which certifications and internships can be helpful in becoming Visual Communication Designer?
A visual communication designer can opt for certification courses after completing a bachelor's or graduation. Certification courses help an individual to stand out in ront of other potential candidates. Here, we have mentioned some of the Visual Communication Designer's certifications.
Adobe Certified Associate (ACA)
Graphic and Digital Design certificate
UX Design Professional Certificate
Graphic Design Certificate
Professional Certificate in Graphic Design
Internship Availability
Internships not only provide practical experience and expertise but also provide excellent employment opportunities. Candidates can choose internships based on subject matter interests and career goals. Internships add experience to your resume and should be based on future career options.
Visual Communication Designer Jobs and Salaries
Junior Visual Communication Designer
- Average Salary 22500
Job Description
Junior Visual Communication Designer works under the supervision of senior authorities. He or she is responsible for assisting in planning, developing, and creating designs, images, and illustrations.
Salary Description
The salary of a Junior Visual Communication Designer may vary depending on the candidate's skills, qualifications, and location of the company. The average salary of a Visual Communication Designer in India ranges between Rs 0.3 lakhs to Rs 4.8 lakhs with an average salary of Rs 2.2 lakhs.
What is the job outlook for Visual Communication Designer?
A Visual Communication Designer has a great scope and career opportunity in this sector. As industries and companies grow, there will be more need for creators, and designers as they will require for their branding, promoting, and marketing purposes. The employment of Visual Communication Designer is expected to increase by three per cent over the next ten years, slower than the average jobs.
Frequently Asked Questions for Visual Communication Designer
Que. What are the qualifications for a visual designer?
Ans.The qualifications for a visual designer are relevant skills and knowledge, computer operating systems knowledge and a relevant bachelor's degree.
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Fact 1
The human brain processes word 60,000 times slower than images.
Fact 2
The world around us conveys 92% of the information to our brain in the form of visual information.
Fact 3
73% of companies invest in design.