Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
This UX Research at Scale: Surveys, Analytics, Online Testing Certification Course explains and helps its learners to understand the market and helps them to conduct surveys according to their needs and requirements. These courses are very helpful for learners who are looking to study the market and create products according to that. This Course also provides learners with various benefits and shareable certificates.
The market is all about the requirements asked by the consumers and so market analysis and proper conduct of the market is necessary for excellent results. These researches help the market to grow and develop better services. This course offers learners about UX Research and its various components to be utilised in the career field. With a proper syllabus and excellent instructors, this course is a one-step destination for learners to gain proper knowledge about the particular topic.
The Highlights
- Offered by University of Michigan
- Certification by Coursera
- 18 hours course duration
- Completely conducted online
Programme Offerings
- online
- Quiz
- Practice Exercises
- assignments.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UM–Ann ArborCoursera |
When the students choose the audit mode the UX Research at Scale: Surveys, Analytics, Online Testing certification fee is free but when the students need a mandatory end certificate, they may choose their time like 1 month, 3 months, and 6 months, and pay the course.
UX Research at Scale: Surveys, Analytics, Online Testing Course Fees Details
Head | Amount |
Fee for 1 month | Rs. 4,115 /- |
Fee for 3 months | Rs. 8,230 /- |
Fee for 6 months | Rs. 12,345 /- |
Eligibility Criteria
Certifying Qualification Details
The completion certificate for UX Research at Scale: Surveys, Analytics, Online Testing certification by Coursera will be given to the learners only after they complete assignments and syllabus. Additionally, they need to make the fee payment as well.
What you will learn
Once the programme UX Research at Scale: Surveys, Analytics, Online Testing certification syllabus completes, the candidate will gain information on diversified areas:
- Learners will learn how to use web analytics and analyse analytics data.
- Learners will understand about developing A-B tests.
- Learners will learn to set up and analyse remote unmoderated testing studies.
- Learners will learn about the various types and uses of surveys in UX research and understand the survey population.
- Learners will also be able to analyse and report on user surveys.
Who it is for
If you are keen to understand the perspectives of UX research by uncovering user characteristics, and needs then this programme has to be that ideal choice. Also, this programme will help students in their path to becoming a data analyst or an UX architect.
Admission Details
To seek admission in the UX Research at Scale: Surveys, Analytics, Online Testing classes, learners have to follow these points: -
Step 1: Learners need to click on this website, https://www.coursera.org/learn/ux-research-at-scale
Step 2: A tab titled ‘Enroll for Free’ will appear which needs to be clicked. Thereafter the candidate will divert to sign up page. Create a login id and sign up. A dashboard will be assigned.
Step 3: Once this period ends, Next, the candidate has to make the monthly fee payment for accessing the programme as well as getting the certificate once it ends.
Step 4: The payment can be made via debit/credit card, net banking or any other mode.
The Syllabus
Vidoes
- Course Introduction
- The Basics of UX Research
- Ethics and UX Research
- Survey Terms
- Understanding Error
- Four Sources of Error
Readings
- Welcome Announcement
- Course Syllabus
- Help Us Learn More about You!
Assignment
Quiz: Survey Time
Discussion Prompt
- Optional Discussion: Participate in a Survey
Vidoes
- Defining Your Population
- Probability vs Non-Probability
- Non-Probability Samples
- Non-Probability Samples: Panels
- Survey Modes
Assignment
Quiz: Assessing Your Survey Knowledge
Videos
- Nonresponse: The Respondent Mindset
- Nonresponse: Increasing Benefits
- Nonresponse: Reducing Cost
- Nonresponse: Establishing Trust
Assignment
Quiz: Getting Responses
Videos
- Questions: The Respondent State of Mind
- Defining Your Concept
- Anatomy of a Survey Question
- Basic Guidelines for Writing Questions
- Open-Ended Questions
- Closed-Ended Questions
- Designing Nominal Questions
- Designing Ordinal Questions
- Common UX Survey Questions
- Visual Design of Survey Questions
- Ethics of Survey Research
Reading
Writing Survey Questions - Best Practices
Assignments
- Writing Questions Quiz 1
- Writing Questions Quiz 2
Peer Review
- Peer Assessment: Writing Survey Questions
Discussion Prompts
- Discussion: Uncommon Survey Questions
- Discussion: Surveys and Your Work!
Videos
- What is UX Research at Scale?
- A Maturity Model
- Findings versus Reports
- Interview: How Do People Practice UX Research at Scale Now?
Readings
- Introduction to About Research at Scale
- How Giant Websites Design for You (and a billion others, too)
- UX Maturity Models, A Collection
Assignment
Quiz: About Research at Scale
Videos
- Website Analytics for UX
- All About Metrics
- Research Questions and Website Analytics
- Search Analytics
- Let's Talk: The Practice of User Research
Readings
- Introduction to Behavioral Analytics
- Analytics Dataset: Peer Assignment Setup
- Metrics Glossary
- Suggestions for Further Exploration
Peer Review
- Analytics Dataset
Videos
- Remote Testing
- Remote Moderated Testing
- Remote Unmoderated Testing
- Example Remote Unmoderated Test
Readings
- Introduction to Remote Testing
- Download Data
- Example Remote Test Script
- Informed Consent Form
- Analyzing Moderated Tests
- Suggestions for Further Exploration
Assignment
Remote Testing
Discussion Prompt
- Discussion: Remote Testing
Videos
- About A/B Testing
- A/B Testing vs Preference Testing
- Conducting Preference Testing
- Conducting an A/B Study
- Between vs. Within Subjects
- Ethics of A/B Testing
Readings
- Preference Test: Peer Review Assignment Setup Part 1
- Preference Test: Peer Assignment Setup Part 2
- Preference Test: Example Survey Questions
- Final Thoughts
- Suggestions for Further Exploration
- Course Feedback
- Keep Learning with Michigan Online
Peer Review
- Preference Test: Assignment
Discussion Prompt
- Preference Test Discussion
Instructors
UM–Ann Arbor Frequently Asked Questions (FAQ's)
After joining this course, learners can access many facilities such as Certificate, Self-Paced Learning Classes, Course Videos & Readings along with practical which includes quizzes and assignments, Practice Quizzes, Proper Feedback.
Learners are required to pay the fee amount once they decide on obtaining a certificate from Coursera.
Coursera offers financial aid to learners. They need to fill out the application form and will get the intimation about the approval via email.
Candidates can learn through quizzes, videos, reading materials, and assignments.
Candidates are given 7 days of the free trial before they make the payment. Hence, the fee paid will not be refunded to the candidate.