Marketing Research: support your marketing decisions

BY
Udemy

Enrich your marketing research skills and take effective marketing decisions by joining the practical programme on Marketing Information and Research.

Mode

Online

Fees

₹ 699 3299

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Marketing Research: support your marketing decisions course is a short certification programme developed by Oxford Learning Lab aimed at providing the participants with the knowledge and potential to conduct marketing research and manipulate it to come up with effective marketing decisions. The programme will equip the learners, step by step, to conduct market research in the finest fashion preparing questionnaires with practical exposure and creating a structure to carry out the research project. 

Administered by Udemy, Marketing Research: support your marketing decisions online course will also explore the digital marketing research and go through various aspects such as privacy of customers, the ways of utilizing social media and apply the consumer psychology in dealing and communicating with the customers. The curriculum will explore a whole range of topics of marketing research including designing effective questionnaires, the importance of data and many more. 

Marketing Research: support your marketing decisions certification could be taken by anyone who is keen on marketing research with basic knowledge of general marketing or business. The only programme will provide the learners with the lifetime availability of course material and a 30-day money-back guarantee. The interested candidates can opt for the programme by paying the fee.

The highlights

  • Online course 
  • 30-Day Money-Back Guarantee
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
  • English videos with subtitles

Program offerings

  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and tv
  • Certificate of completion
  • English videos with subtitles

Course and certificate fees

Fees information
₹ 699  ₹3,299
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Research skills Marketing skills Digital marketing skills

After taking the Marketing Research: support your marketing decisions online certification, the learners will be able to enrich their skills and knowledge to do marketing research effectively and make use of it to reach constructive marketing decisions. Plus, the participants will be able to design well-prepared questionnaires for research and understand different research methodologies. 

The syllabus

What is Marketing Information and Research

  • Intro
  • What is Marketing Research
  • What is Marketing Research - part 2

The Marketing Research Process

  • The Marketing Research Project
  • Ten Steps Research Project
  • Ten Steps Research Project - Part 2
  • Marketing Research Industry
  • Marketing Research Industry - part 2
  • The Research Brief
  • The Research Brief - part 2
  • The Research Brief - part 3
  • Sampling
  • Sampling - part 2

Questionnaires Research methodologies

  • Designing Questionnaires
  • Designing Questionnaires - part 2
  • Designing Questionnaires - part 3
  • Designing Questionnaires - part 4
  • Research methodologies - Secondary research - Part 1
  • Research methodologies - Secondary research - Part 2
  • Research methodologies - Secondary research - Part 3
  • Research methodologies - Secondary research - Part 4
  • The marketing information system - Part 1
  • The marketing information system - Part 2
  • The marketing information system - Part 3

Data analysis

  • Qualitative data - part 1
  • Qualitative data - Part 2
  • Quantitative data - Part 1
  • Quantitative data - Part 2
  • Data analysis - Part 1
  • Data analysis - Part 2
  • The role of data and databases - Part 1
  • The role of data and databases - Part 2
  • The role of data and databases - Part 3

Presenting Findings and Conclusions

  • Presenting research findings - Part1
  • Presenting research findings - Part 2
  • Marketing information and research - Checklist - part 1
  • Marketing information and research - Checklist - part 2

Digital Marketing Research

  • Intro & History
  • The Customer is in Charge: Find How
  • Multi-Device and Multi-Tasking Research
  • Understand Your Customer-Buying Process
  • Understand Your Customer Research
  • Other Types of Web Testing
  • Who applies it & Summary

Resources

  • Slides for Marketing Research for Profit
  • Slides for Digital Marketing Research

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