MBA -The Business fundamentals + 30 hrs of business concepts

Udemy

Enhance the business knowledge and know the fundamentals of business concepts by taking this programme offered by Udemy.

Online

₹ 499 2299

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Part 1 -Top Essential Business Concepts

What are the goals of business ?
Understanding Profit
Who Are Your Stakeholders
What Are Your Resources
Different Types Of Business Organizations
Designing With Cross-Functional Teams
Making Profit-Related Decisions During Development
Buying The Materials
Manufacturing And Quality Assurance
Transportation And Logistics
Knowing Your Market
Reaching Your Market
Marketing And Selling
How Much Funding Does Your Business Need
Raising Capital
What To Do With Sales Revenues
Recruiting , Hiring , And Training Employees
Measuring , Motivating , And Promoting Employees
Managing Employee Relations
Ending Employee Relationships
Managing Customer Data
Planning For The Future
Defining Accounting
Understanding Assets , Liabilities , And Owner's Equity
Understanding Income Statements
Understanding Financial Ratios
Understanding Business Processes
Managing Your Resources
Making Better Decisions

Part 2 -The Foundation of Selling - Sales Fundamentals

Understanding Sales
Mind Of The Buyer
Identifying Potential Customers
understanding your customer's issues
Buying Motivators Of Customers
Barriers To Change
Product VS Solution
Breaking Down The - DNA - Of Your Solution
Proof Of Your Solution
Ability To Implement
Value Of An Effective Sales Process
Element Of An effective Sales Process
How To Develop Your Own Sales Process
Educating The Sales Team

Part 3 -Marketing

What is Marketing
Understanding The Planning Process
Assembling The Team
Creating The Marketing Plan
Determining Your Marketing Plan's Scope
Researching The Competition
Analyzing Your Products
Analyzing Your Customers
Analyzing The Buying Process
Analyzing Your Market
Segmenting Your Customers
Targeting Your Customers
Positioning Your Message
Setting Goals
Understanding The 4ps Model
Creating The Right Products And Services
Setting Process
Communicating Price
Setting Promotional Objectives
Sending Your Promotional Message
Using Social Media To Promote Your Products
Understanding Distribution Channels
Designing Distribution Channels
Integrating All Four Ps
Presenting To Leadership Teams
Educating The Sales Team
Guiding Vendors And Agencies
Budgeting
Measuring Key Performance Indicators (KPIs)

Part 4 -Advertising

Ad cycle
Setting Objectives
Defining Your Audience
Creating Your Strategy
Crafting Your Message
Producing Your Ad
Placing Your Ad
Writing Your Brief
Be Where Your Customers Are
Basic Digital Presence
Basic Advertising Presence
Mapping Competitors
Basics of PR
Content Marketing

Part 5 -Business Planning

Introduction to Business Planning
Understanding Your Market
Defining Your Product
Designing Your Product
Selling Your Product
Supporting Your Product
Running Your Operations
Managing Your Business
Projecting Your Financials

Part 6 -Fundamentals Of Business Analysis

Defining Process Modeling
Overview Of Modeling Tools
Modeling consistency and standards
Understanding The Purpose Of The Context Diagram
Context Diagram Features
How To Create a Context Diagram
Understanding The Purpose Of The Functional Flow Diagram
Functional Flow Diagram Features
How To Create A Functional Flow Diagram
Understanding The Purpose Of The Cross-Functional Flow Diagram
Cross-Functional Flow Diagram Features
How To Create A Cross-Functional Flow Diagram
Understanding The Purpose Of The Flowchart Diagram
Flowchart Diagram Features
How To Create A Flowchart Diagram

Part 7 -Fundamentals Of Management concepts

Management concepts Part 1/4
Management concepts Part 2/4
Management concepts Part 3/4
Management concepts Part 4/4

Part 8 -Finance

What is Finance?
Understanding financial statements
Short term financial management
Finance for business
Analyzing risk and return
Obtaining long-term financing
Understanding the stock and bond markets
Working with financial institutions
Using capital budgeting
Personal Finance

Part 9 -Small Business

How to find customer for your business ?
How to get more customers ?
How to set product price
Pricing strategy
How to improve your business ?
working with family and friends ?
Creating a business plan
Discovering your most valuable service or product
Bootstrapping your business
Business entities and compensation
Small business accounting
Small business marketing
Marketing with social media
Hiring employees
Increasing sales in your business

Part 10 -Digital Marketing

Overview
Business strategy
Brand strategy
Marketing strategy
Conclusion
Effective website
Domain name
Designer or developer
Website convert
Engaging web copy
Responsive design
Measuring data
Online analytics
Conversion funnel
Key performance indicators (kpis)
Attribution models
How seo works?
Search engine optimization
Content strategy
Hire a professional
Social media marketing plan
Social media networks
Video marketing
Compelling content
Email marketing
Email marketing plan
Content marketing
Content planning model
Mobile marketing
Mobile applications

Part 11 -Fundamentals of Budgeting

Overview
Behavioral considerations
Involving people
Master budget
Sales budget
Production budget
Direct materials budget
Direct labor budget
Manufacturing overhead budget
sg&a
Merchandising , retail and wholesale
Sales budget
Cash receipts and payments
Flexible budget

Part 12 -Financial plan

Overview
Mapping to life stages
Opportunity cost
Planning for risks
Designing assets and liabilities
Understanding income, expenses , and investments
Understanding borrowing risks
Understanding investing risks
Investing in equity (common stock) or investing in debt (bonds)

Part 13 -Investment

Overview
What is an investment
Return on investment -ROI-
What makes a good investment
Net present value -npv-
Capital and cash flows
NPV - formula
Rate of return

Part 14 -Entrepreneurship

Entrepreneurship basics
Finding a problem to solve
Playing in your own field
Playing to your distinctive strengths
Determining whether you have a business or a hobby
Finding your first customer
Writing a business plan
Setting prices
Deciding between online Vs brick and mortar
Building a financial model
Deciding on a legal structure
Protecting your intellectual property
Gearing up operationally
Deciding on a cofounder
Hiring the right people
Getting the right advisors on board
Tapping into networks of expertise
Telling your story
Building a website
Chasing customers until you catch them
Serving your customers
refining your business idea
Becoming a thought leader
Using the right metrics
Learning to negotiate
Minding your cash
Put failure in its place
Managing stress
Understanding capital options
Crowdfunding
Pitching investors
Valuing your company
reaching a deal
Preparing mentally
Staying true to your vision

Part 15 -Marketing Content

Overview
Content marketing benefits
Thought leadership Vs selling
Hiring
Structuring
Buyer personas and journeys
Developing your brand
Setting content goals
Content technologies
Brainstorming
Sales funnel
Editorial calendar
Writing and editing
Content types
Writing and Editing
Graphic Design
Curating Content
Lean Content
Gating Strategy
Promotion Strategy
Merchandising Content
Social Media
Content Syndication
Email Marketing
Blogging
Influencer Marketing
Pay-per-Click ads
Early-stage metrics
Measurement goals
Mid-and-late-stage metrics
Conclusion

Part 16 -Financial Reporting

Overview
Who finds financial statements useful ?
What is the source information of financial statement ?
Where can you find financial statements ?
Be careful when looking internationally
Balance sheet
Income statement
Cash flow statement
Conclusion

Part 17 -Setting Goals

Overview
Vision
Dividing
Processing
Public
Accountability
Celebrating
Reviewing
Conclusion

Part 18 -Time Management

Time Management Fundamentals
Multitasking
Switchtasking
Productivity fundamentals
Setting up an inbox gathering point
Working with a portable inbox
Getting the most from a notepad
Consolidating multiple email accounts
Consolidating multiple voicemail accounts
Separating work and personal gathering points
Selecting your mind clearing options
Clearing your mind of its to-dos with mental triggers
Setting a mind-clearing schedule
Choosing the right calendar for you
Using your calendar effectively
How to say no
Self discipline
Mastering the what, when, where processing system
Processing question - what is the next step
Processing question - when will it be done
Processing question - where is it home
Filling made simple
Digital filing
Processing your first inbox
Setting your processing schedule
Processing your email
Work life balance
Establishing the most valuable activities
Identifying your most valuable activities
Budgeting time for your most valuable activities

Part 19 -Email Marketing

Overview
Execute
Laws
Permissions
Collecting
Signups
Formats
Branding
Templates
Links
Valuable information
Offers
Call to action
Form-address
Subject lines
Social features
Mobile
Mobile call to action
Undelivered
Filters
Click-through
Non-click
Automation

Part 20 -Human Resource

Overview
HR
Administrative
Strategic
Talent
Competencies
Diversity
Training
Development
Performance
Cultures

Part 21 -Small Project

Overview
Project life-cycle
Small projects (tips)
Starting
Project customer
Project goal
Project level
Project deliverables
Project success
Project scope
Project constraints
Project risks
Documenting assumptions
Move forward
Project planning
Collaborating
Project files
Identifying work
Project time and costs
Project team
Schedule works
Project communication
Managing risk
Kicking off
Project assignments
Keep moving
Project problems
Updates
Project evaluating
Handling changes
Getting sign-off
Tying up loose-ends

Part 22 -Online Business

Overview
Plan
Steps
Legal
Hiring
MVP
KPIS
Traffic
Revenue
Reputation
Conclusion

Part 23 -Sales for Small Business

Overview
Foundations
Overview of three steps
System step one - explore
System step two - present
System step three - act
Keep following up
Power of repetition
Measuring your progress
Tips

Part 24 -Sales Prospecting

Overview
Attitude
Focus
Goals
Prospects
Challenges
Solutions
Schedule
Measure
Reward
Conclusion

Part 25 -Marketing Research

Overview
Role
Initiating
Formulating
Approach
Methods
Secondary
Qualitative
Quantitative
Observation
Sample
Questions
Survey
Data
Report
Sampling errors
Response errors
Scope
Ethical consideration
Conclusion

Part 26 -Market Segmentation

Overview
Geographic
Demographic
Cultural
Behavioral
Usage
Picture
Psychographic
Profiles
Why
Opportunities
Persona
Message
Conclusion

Part 27 -Tips to Promote your Business

Overview
Planning
Creating the marketing plan
Core
Competition
Customers
Buying
Market
Segmenting
Targeting
Message
4ps
Value
Price
Distribution
Budgeting
Kpis

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MBA -The Business fundamentals + 30 hrs of business concepts

Online

₹ 499 2299

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