Introduction to Marketing Course Introduction

Introduction to mega marketing course and how to take it

Introduction to Facebook Marketing

Introduction to Facebook marketing section
Promoting your business on Facebook groups vs pages vs your profile
How the Facebook algorithm works
How to make engagement beget more engagement
Easiest Facebook marketing: From your own personal page

Selling from Facebook groups

What kind of groups you can sell from locally
How to find existing global groups where you can sell to large audiences
Starting to use local Facebook groups
Joining a BUY/SELL group
How to post products for sale
Results of my own posting - case study
Where to get lots of free good images you can use

Facebook page

Facebook page section introduction
Beginning to set up your Facebook page
Page banner size
Setting the brand image
Facebook page "About" section
Creating a store on your Facebook page

Facebook ads and retargeting

About the examples in the following videos about Facebook ads
What is the Facebook Business Manager and why you should use it
Setting up 2-factor authentication for security - now required by Facebook
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Page permissions and details
Ad goals and a few strategies
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
Organizing my music page ads to build a fan base and grow
How to choose the campaign type
How to add a catalog of products to your Facebook page
Publishing your store on your Facebook page
How to create a custom conversion event and a tracking pixel
Showing how I created one campaign with multiple ad sets
Narrowing your Facebook ad targeting
Budgets for your ads
Running an ad directly to your product catalog
Dangerous ad targeting pitfall with a real example

Virality

Introducing virality and the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality
How to get business referrals
The net promoter score
Canva introduction
How to create your infographic so you can make more attractive posts

LinkedIn

LinkedIn as your reputation management on online resume
Professionally branding your 2 LinkedIn images
Managing your website listing on your contacts details
Updating your byline to promote your business or brand you
How to create a nice summary for your LinkedIn profile
LinkedIn endorsements and recommendations
Fast way to get recommendations
Experience, publications, and other important sections of your LinkedIn profile
Five hundred contacts and managing your connection requests
Company page for branding and SEO citation
Participating in LinkedIn groups
Your LinkedIn feed

Marketing history, evolution and fundamentals

History and economic roots of marketing
How to identify your target market
Example of identifying your target customer demographics and psychographics
Exercise: Find and talk to your customers
Leveraging large platforms

Leading thinkers in marketing and their ideas

Steve Blank and the Customer Development methodologies
Eric Ries: Minimum Viable Product
Seth Godin and the Purple Cow

Twitter Marketing

Introduction to the Twitter marketing section
How your Twitter page and account branding should look like
What to do on Twitter on Day 1
Tweet Formula: How much and what type of Content to tweet
Introduction to Twitter hashtags
Best tweet length
Best time of week and day to tweet
Ideal number of hashtags to use in a tweet to amplify sharing & engagement
Advanced - get more sharing by adding sharables and tweetables
Make your own business hashtag
Strategies for pinned tweets

SEO Introduction

Introduction to SEO (Search Engine Optimization)
Introduction to keyword research with the Google Keyword Tool
Getting Yoast and SEO keyword and title meta tags
SEO for new websites with citations
SEO definitions for beginners
NEW! How to know which SEO links are good

SEO Tools and Software Analytics

Setting up your Webmaster Tools for SEO
Where your pages are ranking and page/query performance in SEO
Troubleshooting crawling errors
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
How to set up Google analytics for your website
Google Core Web Vitals for SEO
AB testing introduction: How to improve conversion rates with AB testing
Automatically translate your site, rank in more languages & get more SEO traffic
Revive Old Posts plugin for social sharing, scheduling & SEO boost
Domain authority and a free tool for researching competition for organic SEO

Google ads, pixels and retargeting

Setting up a fresh Google Ads account
Explaining ad campaigns, ad sets, and individual ads
Entering Google Ads expert mode
Introducing Google Ads bidding options
How to create an ad from your Google Ads (AdWords) interface
Setting up a local ad from Google My Business dashboard
Where ads show up and when
Setting up the Google Pixel
Creating a retargeting campaign based on your custom audience
Connecting Google Ads to Google Analytics

Marketplace Marketing and Algorithms of Amazon and other big sites

Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
SEO thumbnail and logo secret with case study
Recommending your own products to get them recommended - beyond just SEO
6-figure client recommendation algorithm case study - beyond just SEO
Recommending other products alongside yours promoted next to them - beyond SEO
How to increase these "signals" - beyond just SEO
How to work up to getting all the great reviews and engagement - beyond just SEO

Influencer Marketing

Benefits of influencers over ads
3 things to look for in an influencer & how to find fake ones & which are good
How to manually find influencers
Influencer marketing tip using Twitter lists
Email template and script to pitch influencers
Legal agreement document, disclosures, and FTC to stop influencer abuse
Example of disclosing influencer marketing promotion
Influencer audience sizes
Influencer compensation models
Compensation calculator for influencer marketing
Tapfluence
Socialblade for tracking influencer growth
Linqia
Traackr
Upfluence
Popular Pays
Industry news from a major brand reacting to fake followers

Come up with a great YouTube show or Podcast concept

Section introduction
What will be your goals for the show?
Which topics should you discuss? New vs. evergreen content
Example of a newsy and evergreen topic
Should it be daily, weekly or monthly?
You as solo host? Or with guests?

YouTube Marketing

YouTube marketing section introduction
How a professional marketer would approach promoting a YouTube video
YouTube SEO introduction
YouTube On-Page SEO
Introducing the YouTube recommendation algorithm
Strategy for getting views from the YouTube recommendation algorithm
Overview of my YouTube channel to give you ideas for how you can grow on YouTube
Hashtags for YouTube

Video production

Part of YouTube marketing is to improve your YouTube videos - let's do that
Mistakes I made early in my video production journey
Should you prescript? What kind of preparation? Teleprompter?
Five video format options for recording to appear on or off camera
Talking head video production
Screencast video production
Picture in picture video production
Best video format for presenting or teaching
Getting rid of sound echo with studio foam
Microphones
Lighting and shadows
Improving lighting, background and shadows with better equipment
Five camera options to film your video
Editing
How long should videos be
Body language section introduction
Clothing and appearance

YouTube ads

Section introduction for boosting your YouTube views with YouTube ads
Understand the different YouTube ad formats
Setting ad budget
YouTube ad bidding strategies
Location and language setting
Difference between campaign, ad group, and ads
Stealing competitor views with placements
Setting the ad URL and call to action
Demographic ad targeting
Keyword targeting
Setting target audiences
Interest and topic targeting
Case study of running ads to get subscribers

Podcast setup and Marketing

Podcast hosting
Signing up for Libsyn
Before setting up your podcast on iTunes
How to use audio compression to minimize hosting costs
Marketing for a podcast
Last step to adding your podcast to iTunes

Marketing case studies

My case study
ComeHike case study
HakkaLabs case study
Adam Lippin and Cuddlist
Your case study
See how I evaluate what role social media will play in different projects

Finding a domain name and website setup

What technology to use to create your website and should you do it yourself?
How to choose a good domain name
How to find cool and catchy "startupy" domain names
Example of cool modern domains and business names from AngelList
Domainr for getting domain name ideas
How to make money selling domains & creating websites to sell for big profits

Offline marketing strategies

Offline marketing section introduction
How to do business card marketing and business networking
Your 30 second pitch
Selling in brick and mortar stores
Flier marketing
Creating your own promotional merchandise that also sells on Amazon and Etsy

TikTok for beginners

First thing after you create a TikTok account
Explaining the accounts shown in this course
Importing your friends to build up an initial audience
How to use the community and resources of this course to get promoted on TikTok
What to expect when you are just starting out
Using TikTok hashtags
Example how I find many good hashtags and use them
Results of posting 24 hours later - 200 views!
Networking, commenting, liking
Joining TikTok challenges and trending hashtags
Influencer marketing for Fiverr what when it is too early
Cross-pollinating followers

Social media marketing calendar

Section introduction - creating a social media marketing calendar and beyond
How to get the pretty social media marketing calendar for your own use
Branding vs. sales, long-term vs. short-term
Overview of potential goals and strategies
Social media marketing calendar
Giving each day a pre-planned theme
Once you have a calendar, steps to ease into outsourcing & prerequisites
Automation vs. outsourcing vs. being present vs. all of the above
How long each type of posting takes

Online reputation management

LinkedIn for personal branding
Using Twitter for personal branding
How to get featured and interviewed and have that rank in Google for your name
Benefits of paying for publicity for personal branding
Your personal website or an about-us page
AboutMe as your online resume for personal branding
YouTube videos for reputation management
Amazon author page to help your personal branding
Crunchbase
Yelp and creating a local business component for your business
Making your images rank in Google
Removing bad pages with negative things to say about you

Website sales conversion and sales copywriting

Title theoretical overview
Examples of improving the headline for a website
Four product title examples walk-through to grab attention and boost sales
Effective subtitle that reinforces the sales message
Subtitle examples
More subtitle examples
Comparing our work to existing titles/subtitles & your exercise
Product descriptions that work by triggering the right buyer emotions
Product descriptions examples
Why are they not buying? T-shirt example

Publicity

How publicity can help you establish yourself as an expert in your domain
10 ways to make your business immediately more newsworthy
Example of a plumber who got publicity by being unique
REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you
How to use your blog to get publicity and position yourself as an authority
How to get noteworthy guests on your show
How publicity will help your SEO and to get your site to rank in Google
How to use publicity stunts to get publicity
Hashtags to get publicity

Press releases

What are press releases for?
Starting to write the press release with the title
Additional press release headline examples
Subtitle for your press release
Writing the press release as a story and to add keywords
Finishing the press release with bio and contact sections
Another press release example
If journalists copy and paste your press release, how will it impact your SEO?
Submitting the press release
Results

Online review management

Section introduction
Seven principles of review mastery
Importance of reviews on Amazon
Amazon - inside your book
Reviews for physical, shipped products
Getting reviews with your product listing page
Fiverr and UpWork pattern
Yelp and Google My Business for local businesses

One of the best ways of marketing yourself is by being a great Public speaker

Public Speaking Masterclass For Every Occasion
Quick Wins! Appear to Speak without Notes, Avoid Verbal Tics, Teleprompter Trick
Save your Time and Energy by using the course this way
You Can Fulfill Your Exact Public Speaking Goals Once You Identify Them
Look Supremely Comfortable and Confident Every Time You Speak
Use the Eye Contact Tricks of the Masters
Learn to Like and Even Love the Sound of Your Own Voice
Starting Your Speech At Exactly the Right Spot
Become a Five for Five 100% Speaking Success
A Trick 1000 Times More Effective Than Practicing In Front of A Mirror
Every Great Speaker Uses These...Every Awful Speaker Avoids These
Professional Analysis Of Your Stories Now
Give Life to Ideas With Your PowerPoint, Not Death
Use 1 Idea to Make Your Slides
Passing the Ultimate Public Speaking Test With Flying Colors
Testing Your Speech With Focus Groups For Free
More Evidence That Your Speech Is Working
More Is Sometimes More When It Comes To Public Speaking
Conclusion to the Core Section of This Public Speaking Course

Online marketing course conclusion

One Last Chance to Make This Course Better for Your Permanent Learning Library
Bonus lecture: Next steps

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28 Online Marketing Courses In 1. Online Marketing Mastery

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Course overview

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Program offerings

Course and certificate fees

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certificate availability

certificate providing authority

Who it is for

What you will learn

The syllabus

Introduction to Marketing Course Introduction

Introduction to Facebook Marketing

Selling from Facebook groups

Facebook page

Facebook ads and retargeting

Virality

LinkedIn

Marketing history, evolution and fundamentals

Leading thinkers in marketing and their ideas

Twitter Marketing

SEO Introduction

SEO Tools and Software Analytics

Google ads, pixels and retargeting

Marketplace Marketing and Algorithms of Amazon and other big sites

Influencer Marketing

Come up with a great YouTube show or Podcast concept

YouTube Marketing

Video production

YouTube ads

Podcast setup and Marketing

Marketing case studies

Finding a domain name and website setup

Offline marketing strategies

TikTok for beginners

Social media marketing calendar

Online reputation management

Website sales conversion and sales copywriting

Publicity

Press releases

Online review management

One of the best ways of marketing yourself is by being a great Public speaker

Online marketing course conclusion

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