The Ultimate Digital Marketing Course - 11 Courses in 1

BY
Udemy

Master Market Research, Twitter Marketing, Cold Emailing, SEO, Website Creation, and many more through the course offered by Udemy

Mode

Online

Fees

₹ 699 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Ultimate Digital Marketing Course: 11 Courses in 1 is a Udemy-offered online training on digital marketing developed by Joshua George and ClickSlice Ltd that explores email marketing, Twitter ads, website creation, copywriting, SEO, market research, Google ads, Facebook ads. The course will help the students to understand how to create a website from scratch and conduct effective market research. The online programme will train the learners with the time-tested strategies of digital marketing and their execution in real-time situations.

The Ultimate Digital Marketing Course: 11 Courses in 1 online certification, offered by Udemy, can be taken by business owners who want to grow their business using digital marketing strategies, entrepreneurs, and bloggers. The curriculum will cover Twitter Marketing, Facebook Marketing, Cold Emailing, and many more. The Ultimate Digital Marketing Course 2022: 11 Courses in 1 certification does not require any kind of prior knowledge or experience to be eligible to enroll in the programme. The students also can pursue a bright future in the field of digital marketing making use of the Udemy-offred certificate of completion. Learners who want to try a hand in digital marketing can join the programme by making the payment.

The highlights

  • Complete Online course
  • 30-Day Money-Back Guarantee
  • Access on mobile and TV
  • Certificate of completion
  • Downloadable resources
  • Full lifetime access

Program offerings

  • 21 hours on-demand video
  • 40 articles
  • 24 downloadable resources
  • Full lifetime access
  • Access on mobile and tv
  • Certificate of completion

Course and certificate fees

Fees information
₹ 699  ₹4,099
certificate availability

Yes

certificate providing authority

Udemy

Who it is for

What you will learn

Digital marketing skills Social media marketing Knowledge of google ads Seo skills

Tags: Market Research, Website Creation, Email Marketing, Copywriting, SEO (Search Engine Optimisation), Google Ads, Facebook Marketing, Facebook Ads, Twitter Marketing, Twitter Ads, Cold Emailing

By the end of the Ultimate Digital Marketing Course: 11 Courses in 1 by Udemy, the students will learn digital marketing in detail and will muster up the capacity to do the marketing campaign on various social media platforms such as email, Twitter, Facebook, etc.

The syllabus

Introduction

  • Introduction
  • Start Here: Read Me Before You Start

What To Expect From This Course

  • Digital Marketing Doesn't Have To Be Hard
  • How Digital Marketing Works - High-Level Overview

Market Research - Understand Who You're Targeting

  • What We're Going To Cover In This Section
  • Why Is Market Research Important 
  • The 3 Question Survey That Positions You For Success
  • How To Promote Your Survey And Get Responses
  • How To Review The Data
  • For Those Who Do Not Want To Send Out Surveys
  • End Of Section - Actionable Challenge
  • Market Research - Word Track

Website Creation - How To Make Your Own Website

  • What We're Going To Cover In This Section
  • What Is A CMS & Which One Should You Use
  • WordPress.com vs. WordPress.org
  • How To Get A Free Domain & Set Up Hosting
  • How To Install A Theme
  • How To Install A SSL Certificate
  • How To Get A Business Email For Free
  • End Of Section - Actionable Challenge
  • Website Creation - Word Track

Copywriting

  • What We're Going To Cover In This Section
  • What Is Copywriting
  • Tools To Help You Become A Better Copy Writer
  • What Are Power Words & How To Use Them
  • How To Master WIIFM (What's In It For Me)
  • Focus on Benefits, Not Features
  • How To Write Conversational Copy
  • The AIDA Formula - Structure Your Copy Like A Pro
  • How To Write Powerful CTAs That Convert
  • End Of Section - Actionable Challenge
  • Copywriting - Word Track

Search Engine Optimisation (SEO)

  • What We're Going To Cover In This Section
  • The Typical SEO Campaign Workflow
  • What Is SEO
  • The Two Elements That Make Up An SEO Campaign
  • What Is A Keyword + Understanding The Intent Behind It
  • Short Tail Vs Long Tail Keywords
  • A Free Alternative You Can Use For Keyword Research
  • How To Access The Free Tool (Google Keyword Planner)
  • How To Find Out What Keywords Your Website Already Appears For
  • Semrush Free Version
  • Another Free Tool You Can Use For Keyword Research
  • How To Determine Keyword Difficulty
  • How To Find Additional Keywords For Your Website
  • The Importance Of Keeping Your Keywords Organised
  • The Importance Of Content In SEO
  • Content Generation Ideas - Industry Related Blogs
  • What To Avoid When Creating Content
  • What Is Onpage SEO?
  • The 3 Kings Every Website Has
  • Optimizing For The First King
  • Optimizing For The Second King
  • Optimizing For The Third King
  • What Is A Backlink And Why Are They important
  • What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
  • How To Find Out What Backlinks Your Website Already Has
  • How To Determine What Makes A Good Backlink
  • Link Building Strategy 01 - Guest Posting
  • Guest Posting Update
  • How To Set Up Google Search Console
  • How To Set Up Google Analytics
  • What Is Schema Mark Up And How To Add It To Your Website
  • What Is User Experience (UX) & How To Improve Your Websites UX
  • How To Track Your Rankings
  • How Long Does It Take To See Results
  • End Of Section - Actionable Challenge
  • Search Engine Optimisation (SEO) - Word Track

Google Ads (Formerly Google Adwords)

  • What We're Going To Cover In This Section
  • What is Google Ads?
  • Where do Google ads appear? Search Network vs Display Network
  • Google Account Hierarchy
  • Setting Up Your First Google Ads Account
  • Location Targeting
  • Budgets and Selecting Your Bidding Strategy
  • Set up billing
  • What Is A Keyword & Understanding The Intent Behind One
  • How To Find Keywords To Target - Related Website URL
  • How To Find Keywords To Target - Keyword Planner
  • How To Organise Your Keywords By Themes
  • Everything You Need To Know About Keyword Match Types
  • How To Add Match Types To Your Keywords Like A Pro
  • The Importance Of Negative Keywords & How To Add Them To Your Account
  • Best Practices for Writing Killer Ad Text
  • How To Create Your First Google Ad
  • Target CPA
  • Maximize Clicks
  • Manual CPC & Enhanced CPC
  • Understanding Quality Score
  • The 4 Components That Make Up Quality Score
  • Understanding Ad Rank and How It Is Calculated
  • What Are Ad Extensions & The Benefits Of Using Them
  • The Different Types Of Ad Extensions You Can Use
  • How To Add Sitelink Extensions To Your Ads
  • How To Add Callout Extensions To Your Ads
  • Understanding The Basics Of Conversion Tracking & Its Benefits
  • The Two Main Types Of Conversions You Can Use
  • How To Set Up Conversion Tracking For Form Submissions
  • How To Set Up Conversion Tracking For Phone Calls
  • Optimising Your Ads Based On Keyword Data
  • Optimising Your Ads Based On Ad Data
  • End Of Section- Actionable Challenge
  • Google Ads - Word Track

Email Marketing

  • What We're Going To Cover In This Section
  • What Is Email Marketing and Why Is It Important?
  • How To Set Up A Mailchimp Account For FREE
  • Why You Should Use Mailchimp Over Gmail
  • Everything You Need To Know About Lead Magnets
  • How To Create A Lead Magnet For Free & Add It To Your Website
  • 9 Strategies To Create An Effective Email Subject Lines
  • How To Create An Email Campaign In MailChimp
  • How To Review The Data From Your Email Campaign
  • End Of Section - Actionable Challenge
  • Email Marketing - Word Track

Facebook Marketing

  • What We're Going To Cover In This Section
  • Why You Should Use Facebook To Market Your Business
  • How To Create A Facebook Page
  • How To Create A Facebook Profile Image
  • How To Design A Facebook Cover Image
  • How To Update Your Pages Info And Preferences
  • What To Post About On Your Facebook Page
  • How To Promote Your Page And Get Likes & Engagement
  • What Is The Difference Between Likes and Followers
  • Facebook Insights - Learn Who Your Audience Are
  • End Of Section- Actionable Challenge
  • Facebook Marketing - Word Track

Facebook Ads

  • What We're Going To Cover In This Section
  • How Powerful Are Facebook Ads?
  • How Do Facebook Ads Work - The Auction
  • How To Set Up Your Facebook Advertising Account
  • Get To Grips With These Facebook Ad Policies
  • The 2 Options You Have When It Comes To Running Facebook Ads
  • Facebook Ad Structure
  • Creating Your First Ad - Campaign Objectives
  • Budget & Schedule
  • Audience Targeting - Location, Age & Gender
  • Detailed Targeting - Demographics
  • Detailed Targeting - Interest
  • Detailed Targeting - Behaviour's and Connections
  • Placements + Optimisation and Delivery
  • Facebook Ad Creatives - Best Practices
  • Creating Your Facebook Ad Creative
  • How To Set Up A Simple A/B Split Test
  • Glossary of Facebook Ad Terms
  • Analysing Your Ad Report
  • Everything You Need To Know About The Facebook Pixel
  • Facebook Pixel For Apps
  • Custom Audiences - Website Visitors
  • How To Create A Business Manager Account
  • Custom Audiences - Customer/ Email List
  • Custom Audiences - Facebook Page
  • Custom Audiences - Lookalike Audiences
  • Why You Should Consider Using Video Ad
  • How To Create Effective Video Ads Campaigns
  • How To Create Lead Ad Campaigns
  • Page Roles - Get Added Onto Your Clients Account
  • End Of Section - Actionable Challenge
  • Facebook Ads - Word Track

Twitter Marketing

  • What We're Going To Cover In This Section
  • Setting Up Your Twitter Profile
  • Who To Follow?
  • Twitter Profile Optimisation
  • Twitter Features
  • What To Tweet About
  • Twitter Likes
  • How To Get Twitter Followers
  • How To Use Hashtags Effectively
  • The Power Of Twitter Polls
  • How To Leverage Pinned Tweets & Threads
  • How To Acquire New Clients Through Twitter
  • Adding Twitter Buttons On Your Site
  • End Of Section - Actionable Challenge
  • Twitter Marketing - Word Track

Twitter Ads

  • What We're Going To Cover In This Section
  • 5 Reasons Why You Should Use Twitter Ads
  • Twitter Ad Structure
  • How To Set Up Your Twitter Advertising Account
  • Twitter Campaign Objectives
  • Setting Up A Twitter Ad Campaign To Drive Website Traffic
  • Ad Group Details & Bid Types
  • Audience Demographics - Gender, Age & Location
  • Ad Group - Devices
  • Targeting Features
  • Placements
  • Twitter Ad Creative
  • Reviewing Your Campaign Data
  • Setting Up A Twitter Ad Campaign To Get More Followers
  • How To Set Up Twitter Conversion Tracking
  • Twitter Custom Audiences - Lists
  • Twitter Custom Audiences - Website Activity
  • End Of Section- Actionable Challenge
  • Twitter Ads - Word Track

Cold Emailing

  • What We're Going To Cover In This Section
  • Why Cold Emailing Works
  • How To Send Legally Compliant Emails
  • Paid Vs Free Solutions
  • TLDs
  • Setting Up Your Cold Email Machine
  • Quiz #1 - The Basics
  • The Importance Of Email Deliverability
  • Warming Up Your Email Address
  • How To Improve Your Email Deliverability
  • Quiz #2 - Email Deliverability
  • Things To Consider Before You Start Prospecting
  • Prospecting Using Google
  • Prospecting Using Online Directories
  • Prospecting Using Hunter
  • How To Find Out The Business Owners Name
  • How To Verify If An Email Address Is Valid
  • How To Outsource The Whole Prospecting Process
  • Prospecting Template Swipe File
  • Quiz #3 - Building Your Target List
  • What Are You Trying To Achieve?
  • Creating Effective Email Subject Lines
  • Creating Your Email Body
  • The Importance Of Follow Up Emails
  • How To Write Effective Follow Up Emails
  • Real-time Walk Through Of Create A Cold Email Campaign Using Mailshake
  • Everything You Need To Know About Email Signatures
  • How To Test Your Email Deliverability
  • Quiz #4 - Creating Your Cold Email Campaign
  • Pitfalls To Avoid
  • Phrases You Want To Avoid Using In Your Emails
  • 188 Spam Words You Should Avoid Saying
  • Email Open Rates
  • Real-time Through Showing the Open & Response Rates From One Of Our Campaigns
  • Why You Should Split Test Your Email Campaigns
  • How To Split Test Your Email Campaigns
  • Things To Keep In Mind When Setting Up Split Tests
  • Split Testing Tracker Spreadsheet
  • Cold Email Templates - Walk Through
  • Proven Cold Email Templates
  • The Email Template That Generated My Agency 6 Figures
  • End Of Section- Actionable Challenge
  • Cold Emailing - Word Track

Conclusion, What next?

  • Goodbye.. conclusion

What Next?

  • Bonus Lecture

Instructors

Mr Joshua George

Mr Joshua George
Founder
ClickSlice

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