Brochure
Enquire
- What is Digital Marketing?
- Digital Marketing Explained
Become A Digital Marketing Professional - Freelance Career
Quick Facts
| particular | details | |||
|---|---|---|---|---|
|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Become A Digital Marketing Professional | Freelance Career course is an online professional certification developed by Robin & Jesper, the Best-Selling Instructors in Digital Marketing & Business, on digital marketing. The programme curriculum will help the learners to make a thorough understanding of digital marketing that will help them to pursue a career as a digital marketing professional or digital marketing freelancer.
Become A Digital Marketing Professional | Freelance Career online course, provided by Udemy, that enables the participants to explore digital marketing, content marketing, SEO, Facebook Ads, Google Ads, market research and many more. The students will learn to find and target the right audience and clients conducting market research, create traffic in websites making use of SEO and enrich their marketing skills in Facebook and Google. The programme is open to all who are interested in digital marketing.
Become A Digital Marketing Professional | Freelance Career certification also provides a certificate of completion at the end of the programme giving the students the opportunity to kickstart their career in the growing digital marketing industry. Learners who are looking forward to trying a hand in digital marketing can join the programme by making the payment.
The highlights
- Online course
- Downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
- 30-Day Money-Back Guarantee
Program offerings
- 8 articles
- Full lifetime access
- Access on mobile and tv
- Certificate of completion
- 29.5 hours on-demand video
- 21 downloadable resources
Course and certificate fees
Fees information
₹ 499 ₹3,299
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Seo skills
Digital marketing skills
Knowledge of google ads
At the end of becoming A Digital Marketing Professional | Freelance Career online certification, the learners will make a detailed understanding of various aspects of digital marketing including content marketing, SEO, etc. Plus, the participants will have the detailed knowledge of digital marketing enough to work as digital marketing professionals or digital marketing freelancers.
The syllabus
Introduction
Market Research
- Market Research Explained
- Find Your Target Audience
- Buyer Persona
- Find Your Target Platforms
- Exercise - Find Your Target Platforms
- Find Your Target Competitors
- Exercise - Find Your Target Competitors
Content Marketing
- Content Marketing Explained
- Choose Your Objective
- Choose Your Platforms
- Content Formats Explained
- Text Content
- Create Text Content
- Image Content
- Create Image Content
- Video Content
- Create Video Content
- Content Marketing Guidelines
Create a Content Marketing Strategy
- Content Marketing Plan
- Measure Results
SEO (Search Engine Optimization)
- FAQ
- What Is SEO?
- Preview
- Before Doing SEO
- Why 91% Don't Get Traffic
- Keywords
- Black Hat SEO vs White Hat SEO
- On-Page & Off Page SEO
- SEO Ranking Factors
- Google RankBrain
- Dwell Time
- Do You Know The SEO System?
- Keyword Research Explained
- Different Types Of Keywords
- Find Searched Keywords
- Find Keywords to Rank For
- Keyword Research Assignment
- Get Content Ideas
- Get Video Content Ideas
- Spy On Competitors SEO
- Content Ideas Assignment
- On-Page SEO That Works
- Page Title SEO
- Write Clickable Titles
- Meta Description
- Using Subheads
- Related Keywords
- Long Content
- Update Your Content
- Internal Links
- Content Writing Assignment
- Backlinks Explained
- The Skyscraper Technique
- Backlinks Assignment
Facebook Ads
- Facebook Ads vs Google Ads
- Facebook Ads Explained
- Getting Started
- Facebook Ads Objectives
- Facebook Ads Structure
- Locations & Demographics
- Detailed Targeting
- Languages
- Connections
- Placements
- Specific Mobile Devices & Operating Systems
- Optimization for Ad Delivery
- Cost Control
- Budget & Schedule
- Delivery Type
- Format
- Add an Instant Experience
- Media
- Multiple Placements
- Text & Links
- Build a URL Parameter
- Facebook Pixel
- Review
- Overview 1
- Overview 2
- View Charts
- Quick Editing
- Quick Creation
- A/B Test
- Campaign Tags
- Rules
- Breakdown
- Reports
- Bulk Manage
- Business Manager
- Audiences Explained
- Audience Insights
- Website Custom Audience
- Email Custom Audience
- Video Custom Audience
- Instagram Custom Audience
- Lead Form Custom Audience
- Events Custom Audience
- Facebook Page Custom Audience
- Shopping Custom Audience
- Lookalike Audience
- How to Use Audiences
- Creative Hub
- Conversion Ads
- Video Ads
- Lead Generation Ads
- Offer Ads
- Local Awareness Ads
- Messenger Ads
- Catalog Sales Setup
- Catalog Sales Ads
Facebook ecommerce Ads
- Ecommerce Strategy
- Install Facebook Pixel (Shopify)
- Install Facebook Pixel (WooCommerce)
- Create Your First Ad
- Detailed Targeting
- Finish the Ad
- Ad Sets
- Scale or Stop
- Scale It
- Ads Library
- Ads Manager
- Catalog Setup
- Dynamic Retargeting
Google Ads
- New Users Info
- Set Up Your Google Ads Account
- Google Ads Structure
- Networks
- Campaign Start & End Dates
- Campaign URL Options
- Dynamic Search Ads
- Location Targeting
- Languages
- Audiences: Types
- Audiences: Targeting
- Budget
- Bidding
- Automated Bid Strategies
- Manual CPC
- Ad Formulas
- Ad Schedule
- Ad Rotation
- Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Lead Form Extension
- Message Extensions
- Promotion Extensions
- Price Extensions
- Location Extensions
- Ad Groups Structure
- Set Up Your Ad Group
- Ads Rules
- Successful Text Ads Principles
- Set Up Your Text Ad
- Review Process Shortcut
- Billing
- Dashboard
- Conversion Tracking
- Generate Website Conversion Tracking Code
- Install Global Site Tag
- Install Website Conversion Tracking
- Understanding Keywords
- Keyword Research
- Keyword Planning
- Keyword Organising
- Keyword Match Types
- Negative Keywords
- Finding & Listing Negative Keywords Part 1
- Finding & Listing Negative Keywords Part 2
- Keyword Research - Finding Keywords Part 1
- Keyword Research - Finding Keywords Part 2
- Keyword Research - Finding Competitors Keywords
- Keyword Planning - Using the Buyer’s Funnel
- Keyword Planning - Volume & Costs Estimates
- Keyword Organising - Finding Themes & Wrapping
- Calculate Your Max CPC Bid
- Quality Score
- Ad Rank
YouTube Ads
- Why Use Video Ads?
- Connect Google Ads & YouTube
- Starting Our Video Ad Campaign
- Video Ad Formats
- Bidding Strategy
- Delivery Method
- Networks
- Inventory Type
- Excluded Contents, Types & Labels
- Selective Optimisation
- Frequency Capping
- YouTube Keywords
- Topics
- Placements
- Bidding
- Set Up Video Ad
- Companion Banner
- Discovery Ad
- Improve Profits Strategy
- Manage Multiple Accounts (MCC)
- Split Testing
- Remarketing
Find Jobs (UpWork)
- Introduction to UpWork
- How to Get Approved
- Create a Specialized Profile
- Importance of Profile Photo
- Profile Title Keywords
- Choose a Profile Rate
- Write Your Profile Overview
- Use an Intro Video
- Set Availability
- Set Languages
- Add Education
- Work History
- Create Your Portfolio
- Select Skills & Expertise
- Pre-packaged Projects
- Testimonials
- Certifications & Employment History
- Get Paid & Tax Information
- Find Qualified Jobs
- Submit a Proposal
- Write a Cover Letter
- Proposal From Client’s Perspective
- Badge Criteria
- Thank You!
Bonus Lecture
- Bonus Lecture
Instructors
Articles
Popular Articles
prev
next
Latest Articles
prev
next
