Implement Adobe Analytics - The Ultimate Student Guide

BY
Udemy

Learn the basic concepts and implementation techniques for using Adobe Analytics on your website.

Mode

Online

Fees

₹ 2499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Adobe Analytics is a consumer analytics solution that allows users to maximize their company potential by putting data at the center of every marketing decision. Users of Adobe Analytics can integrate data from almost any medium, including the internet, smartphones, multimedia, IoT, applications, social media, and more. Implement Adobe Analytics - The Ultimate Student Guide online certification is developed by Jasvinder Singh Bhatia - Solution Architect and is offered by Udemy for students who aspire to become Adobe analytics experts.

Implement Adobe Analytics - The Ultimate Student Guide online course involves 4 hours of learning materials and 3 downloadable resources that educate students on how to use the Adobe Experience Platform Launch to deploy Adobe Analytics on their website. Implement Adobe Analytics - The Ultimate Student Guide online classes explain how to design and code customized variables, use predefined variables effectively supplied by Adobe, create processing rules, track campaigns, work with successful outcomes, conversion rate, and more.

The highlights

  • Certificate of completion
  • Self-paced course
  • 4 hours of pre-recorded video content
  • 3 downloadable resources

Program offerings

  • Online course
  • Downloadable learning resources
  • 30-day money-back guarantee
  • Unlimited access to course material
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 2,499
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Knowledge of web analytics

After completing the Implement Adobe Analytics - The Ultimate Student Guide certification course, students will gain a detailed understanding of the principles of Adobe Analytics along with the methodologies used for implementing adobe analytics. Students will learn about designing, developing, and deploying libraries in the working environment while examining the Adobe Analytics environment. Students will learn about strategies associated with working with an analytics dashboard, cloud debugger, adobe launch, predefined traffic variables, custom traffic variables, and product variables. Students will also acquire knowledge of the concepts like page naming, campaign tracking, and conversion events.

The syllabus

Introduction to Adobe Analytics

  • Introduction
  • Web Analytics - Why we should use?
  • Adobe Analytics: Pre-requisities
  • Early Reviews - Please Watch

Adobe Analytics - Basic Concepts

  • Report Suite Architecture
  • Website Data Layer
  • Adobe Analytics Data Types
  • Adobe Analytics Variables

Analysis Workspace - Getting Started

  • Adobe Experience Cloud Debugger
  • How Adobe Analytics Collect Data?
  • Analysis Workspace - Overview
  • Analysis Workspace - Lab

Launch - By Adobe

  • Launch - An Introduction
  • Launch - Key Components
  • Launch Workflow - Lab Part 1
  • Launch Workflow - Lab Part 2
  • Integrate AEM 6.3 with Launch - Lab

Launch - Add Adobe Analytics Extension

  • Working with Adobe Analytics Extension
  • Adobe Analytics Extension - Lab

Page Naming

  • Why Page Naming is Important?
  • Effective Page Naming - Lab

Predefined Traffic Variables

  • Predefined Traffic Variables - Explained!
  • Create Error Page Rule - Lab
  • Create General All Page Rule - Lab

Custom Traffic Variables

  • Custom Traffic Variables - Explained!
  • Custom Traffic Variables - A Scenario
  • Tag Newsletter Subscription - Lab

Tracking Campaigns

  • Campaign Tracking - Explained!
  • Campaign Tracking with Launch - Lab

Conversion Events

  • Implement Conversion Events
  • Newsletter Subscription using Events - Lab

Product Variable with Events

  • Product Variable with Events - Explained!
  • Shopping Cart - Product Views Lab
  • Shopping Cart - Add to Cart Lab

Purchase Events And Variables

  • Implement Purchase Confirmation Page
  • Confirmation of Purchase - Lab
  • Make a Hotel Reservation - Lab

Custom Conversion Variables

  • How eVars work?
  • Merchandising and eVars in Action
  • Tracking Campaigns - Lab

Instructors

Mr Jasvinder Singh Bhatia

Mr Jasvinder Singh Bhatia
Solution Architect
Freelancer

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books