SQL Fundamentals for Marketing, Digital and Web Analytics

BY
Udemy

Learn the principles of SQL and how to use it for tasks including web analytics, digital analytics, and marketing.

Mode

Online

Fees

₹ 2299

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Mastering SQL is extremely important in digital marketing and campaign design because it enables users to interact with information efficiently and effectively. SQL Fundamentals for Marketing, Digital and Web Analytics certification course is designed by Anil Batra - Speaker, Instructor, Author & Executive, which is delivered by Udemy for individuals who want to learn the skills to extract data through their own and use SQL assertively to retrieve the data for undergoing marketing analysis.

SQL Fundamentals for Marketing, Digital, and Web Analytics online classes serve as an introduction to SQL, then continue to teach individuals about the basics of databases and how to set up MySQL on their computers. SQL Fundamentals for Marketing, Digital and Web Analytics online course involve 1.5 hours of digital sessions along with 2 study materials that teach data operations like data visualization, data importing, data exporting, data pulling, data structuring, database manipulation, as well as will be taught about SQL commands and techniques on a database to find their paying customers.

The highlights

  • Certificate of completion
  • Self-paced course
  • 1.5 hours of pre-recorded video content
  • 2 articles 
  • Learning resources
  • Assignments

Program offerings

  • Online course
  • Downloadable learning resources
  • 30-day money-back guarantee
  • Unlimited access to course material
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 2,299
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Sql knowledge Knowledge of web analytics Knowledge of digital media analytics Marketing skills Database knowledge Knowledge of data visualization Knowledge of excel Tableau knowledge

After completing the SQL Fundamentals for Marketing, Digital and Web Analytics online certification, individuals will obtain the knowledge of the principles associated with SQL using MySQL for web analytics, digital analytics, and digital marketing operations. Individuals will explore the strategies associated with data operations like data pulling, and data structuring as well as will learn about data importing, and data exporting using CSV and Excel files. Individuals will also learn about database manipulation and other SQL commands, as well as approaches used with data visualization using Tableau.

The syllabus

Introduction

  • Introduction

Installation and Overview of SQL Environment (MySQL)

  • Installing mySQL
  • My SQL Interface

Database Fundamentals

  • How databases are structured
  • Understanding a schema in MySQL
  • Missing Sakila Database and how to solve it

Selecting the Data

  • Write your first statement to select the data
  • Narrowing down your result set with WHERE clause
  • Sorting your result set
  • Using Numeric and Date Values to narrow down your result set

Other Key SQL Statements

  • Adding new records to the database
  • Updating exiting records
  • Deleting records

Some advanced Select Statements

  • Aggregating the data to do sum and count
  • Joining multiple tables to get desired result set

Marketing Use Cases

  • Who are the top or bottom customers?
  • How many products do we have in each category?

Using data from the database in other programs

  • Exporting data to CSV or Excel file
  • Connecting with Data Visualization Tool (Tableau)

Database Manipulation

  • Creating a table
  • Few more table manipulation commands
  • Importing data from a CSV file - Example uses Affiliate data
  • Importing data from Excel to mySQL
  • Bonus Lecture

Instructors

Mr Anil Batra

Mr Anil Batra
Instructor
Freelancer

B.E /B.Tech, MBA

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