- Facebook Ads Explained
The Complete Facebook Ads Masterclass
Master the concepts and strategies involved with Facebook ads to sell more products, and services, and grow your ...Read more
Online
₹ 599 4099
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Facebook ads can help an organization in boosting the exposure of their Facebook posts and drive traffic to their core online content, whether it's foundational element site content, simple ad copy, or blog posts. Facebook ads can be targeted to increase site traffic, impressions, and even click-through rate. The Complete Facebook Ads Masterclass 2022 online certification is developed by Robin & Jesper - Instructors in Digital Marketing & Business and is offered by Udemy.
The Complete Facebook Ads Masterclass 2022 online course is a comprehensive program that contains more than 13.5 hours of video lectures along with 4 articles and 18 downloadable resources aimed at assisting applicants in mastering the concepts involved with Facebook ads to create ad campaigns. The Complete Facebook Ads Masterclass 2022 online training covers topics such as sales psychology, conversion tracking, ad cost, and ad ROI, as well as various types of ads such as collection ads, retargeting ads, dynamic ads, e-commerce ads, and more.
The highlights
- Certificate of completion
- Self-paced course
- 13.5 hours of pre-recorded video content
- 4 articles
- 18 downloadable resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
After completing The Complete Facebook Ads Masterclass 2022 certification course, applicants will gain a solid understanding of the concepts associated with Facebook ads and will acquire the knowledge of the techniques useful to create ad campaigns on Facebook. Applicants will explore various types of ads including dynamic ads, collection ads, retargeting ads, and e-commerce ads as well as will acquire an understanding of the fundamentals involved with conversion, conversion tracking, copywriting, ad costs, and return on investment. Applicants will also learn about strategies to deal with traffic and audience.
The syllabus
Introduction
Create Your Ad Campaign
- Getting Started
- Facebook Ads Objectives
- Facebook Ads Structure
- FAQ
Create Your Ad Set
- Locations & Demographics
- Detailed Targeting
- Languages
- Connections
- Placements
- Specific Mobile Devices & Operating Systems
- Optimization for Ad Delivery
- Cost Control
- Budget & Schedule
- Delivery Type
Design Your Ad
- Format
- Add an Instant Experience
- Media
- Multiple Placements
- Text & Links
- Build a URL Parameter
- Facebook Pixel
- Review
- Overview 1
- Overview 2
- View Charts
- Quick Editing
- Quick Creation
- A/B Test
- Campaign Tags
- Rules
- Breakdown
- Reports
- Bulk Manage
- Business Manager
Your Audience
- Audiences Explained
- Audience Insights
- Website Custom Audience
- Email Custom Audience
- Video Custom Audience
- Instagram Custom Audience
- Lead Form Custom Audience
- Events Custom Audience
- Facebook Page Custom Audience
- Shopping Custom Audience
- Lookalike Audience
- How to Use Audiences
Different Types Of Ads
- Creative Hub
- Conversion Ads
- Video Ads
- Lead Generation Ads
- Offer Ads
- Local Awareness Ads
- Messenger Ads
- Catalog Sales Setup
- Catalog Sales Ads
eCommerce Ads
- Ecommerce Strategy
- Install Facebook Pixel (Shopify)
- Install Facebook Pixel (WooCommerce)
- Create Your First Ad
- Detailed Targeting
- Finish the Ad
- Ad Sets
- Scale or Stop
- Scale It
- Ads Library
- Ads Manager
- Catalog Setup
- Dynamic Retargeting
- Thank You
Sales Psychology
- Reciprocity
- Curiosity
- Scarcity
- Social Proof
- The 3 Boxes
- Buyer Persona
Copywriting
- What Is Copywriting?
- Benefits vs Features
- Know What You're Selling
- Know Who You’re Selling To
- Three Keys
- Writing Personalities
- It's Never Time or Money
- Headlines
- Subheads
- Use Persuasion
- Use Power Words
- The Steps To a Perfect Story
- The AIDA Model
- Remove Writer's Block
- Call- To-Action
- How To Call-To-Action
- Recap
- Copywriting Assignment
- Copywriting Assignment - Answers
Bonus Lecture
- Bonus Lecture