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- The Facebook for Business 2020 Certificate Course (Version 3) Trailer
- Meet Your Instructor and Get an Overview of Your Learning Experience
- Who Can You Reach with Facebook, Instagram, and Messenger Ads?
- Access All Course Templates, Guides, and Special Resources
- Complete this Course and Earn Your Facebook for Business 2020 Certificate
- [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23
[2022] Facebook Ads: Facebook / Instagram Advertising Course
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
They are two distinct platforms with various user interfaces. Facebook is jam-packed with advertisements, link posts, images, live videos, uploaded videos, etc. In addition to ads that direct users to specific URLs, the Instagram feed consists solely of images and videos. [2022] Facebook Ads: Facebook / Instagram Advertising Course certification is created by Davis Jones - Chief Learning Officer at Eazl, Eazl (Official)- The Online School that Fits Your Life and Ludell Jones- COO of Eazl, which is made available through Udemy.
[2022] Facebook Ads: Facebook / Instagram Advertising Course online classes are intended for students who want to utilize the Facebook Ads ecosystem's features and develop into skilled digital marketers. [2022] Facebook Ads: Facebook / Instagram Advertising Course online training focuses on outlining the remarkable tactics for utilizing Facebook advertising, going over the fundamentals of the Facebook for the Business ecosystem, and launching successful ad campaigns using the full range of Facebook for Business features.
The highlights
- Certificate of completion
- Self-paced course
- 3 hours of pre-recorded video content
- 1 article
- Learning resources
- Assignments
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 499 ₹2,799
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Knowledge of google ads
After completing the [2022] Facebook Ads: Facebook / Instagram Advertising Course online certification, students will acquire a detailed understanding of the concepts involved with Facebook Ads and Instagram advertising for creating ad campaigns. In this Facebook Ads course, students will explore the fundamentals of customer relationship management and MailChimp as well as will acquire the skills useful for website and mobile app targeting, targeting audiences, and tracking events. In this Facebook Ads certification, students will also learn about the methodologies involved with creating facebook product catalogs and Facebook product feeds.
The syllabus
Welcome to the Facebook for Business 2020 Certificate Course
Let’s Set Up Your Facebook Pixel, Catalog, and Back-end
- What Presidential Politics and the Facebook Pixel Have in Common
- How to Add Profiles and Manage Ad Account Collaborators
- How to Set Up Your Facebook Pixel
- How to Sync Your Online Inventory with Facebook for Business
- How to Create Product Sets from a Facebook Catalog
- Let’s Review What You Learned about Facebook for Business Setups
How to Build High-quality Facebook and Instagram Audiences
- How Project Repat Uses Core, Custom, and Lookalike Audiences
- How to Create a Custom Conversions and Custom Audiences
- How to Create Lookalike Audiences to Expand Your Reach
- Case Study: How Hippie Runner Grew Sales by 75x with a Mix of Audiences
- What’s Eazl’s Rule of 80 for High-quality Interest Targeting?
- How to Create an Interest-based Core Audience
- Find an Eazl Rule of 80 Interest that You Can Use for Ad Targeting
- How to Create Engagement Audiences for On-platform Retargeting
- Three Key Takeaways about Facebook and Instagram Audiences
How to Use Facebook for Business Robots to Create Ads that Will Work
- There’s a New Way to Test Creative that Will Save You Hundreds of Hours
- What is Dynamic Creative and How Can You Use It?
- Case Study: How Dynamic Creative Helps Weight Watchers Improve CTRs by 190%
- Let’s Practice Creating the Elements of a Dynamic Creative Test
- Let’s Launch a Dynamic Creative Ad Test Together
- How to Read the Results of Your Dynamic Creative Ad Test
- Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads
Let’s Build Your Advertising Skills by Launching Ads Together
- What are Objective-Driven Ads and Why Does an Objective Matter?
- Take a Quick Crash Course on Objectives, Ad Sets, and Ad Formats
- 5 Facebook / Instagram Ad Set Features You Need to Know
- Let’s Build Your Facebook for Business Ad Management Muscles
- Let’s Build Local Awareness for a Store or Physical Location
- Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive
- Let’s Get Leads for an Expensive Product Using Lead Ads
- Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub
- Let’s Growth Hack Customer Service with a Messenger Campaign
- Three Takeaways from the Ad Launching Exercises You Just Finished
How to Use Eazl’s CRED Process for Scaling Your Campaigns
- How Many Impressions and Clicks Would You Need to Get 10,000 Sales?
- Introducing Eazl’s CRED Facebook for Business Scale Strategy
- Step 2 in Action: How We Build Retargeting Audiences
- Step 3 in Action: How We Build Lookalike Expansion Audiences
- Key Takeaways from the Scaling Section
How to Request Your Certificate and Key Course Takeaways
- How to Request Your Facebook for Business 2020 Certificate from Eazl
- Let’s Review 5 Takeaways about Each Skill You Built in this Course
Instructors
Mr Davis Jones
Chief Learning Officer
Freelancer
Other Bachelors, MBA
Ms Ludell Jones
COO of Eazl
Freelancer
Other Bachelors, Other Masters
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