Brochure
Enquire
- Welcome to the retargeting ad masterclass (plus a sneak preview) ... Don't Skip!
- What is remarketing and retargeting? Defining our objectives and purpose
How Retargeting Works–The Complete Guide To Retargeting Ads!
Quick Facts
| particular | details | |||
|---|---|---|---|---|
|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Retargeting is an extremely effective e-commerce marketing technique that converts window purchasers into paying customers by displaying advertisements to those who have expressed interest. Individuals can express their interest by visiting a website or clicking on a social ad. How Retargeting Works–The Complete Guide To Retargeting Ads certification course was created by Isaac Rudansky - Certified Google AdWords Professional & Co-Founder of AdVenture Media and is available through Udemy.
How Retargeting Works–The Complete Guide To Retargeting Ads online training incorporates more than 8.5 hours of lectures and two downloadable resources and is designed for people who want to maximize their website traffic by developing lucrative remarketing and retargeting campaigns. With How Retargeting Works–The Complete Guide To Retargeting Ads online course, individuals will be taught about tools and techniques associated with Google Analytics, Google ads, and Google tag manager for operations like the retargeting audience, retargeting campaigns, and retargeting tags.
The highlights
- Certificate of completion
- Self-paced course
- 8.5 hours of pre-recorded video content
- 2 downloadable resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 549 ₹3,699
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Knowledge of google analytics
Knowledge of google ads
After completing the How Retargeting Works–The Complete Guide To Retargeting Ads online certification, individuals will gather a comprehensive understanding of the functionalities of Google Analytics and Google ads for retargeting ads. In this retargeting ads course, individuals will explore the functionalities of Google tag manager for retargeting tags and will acquire an understanding of the strategies used to analyze website traffic using Google analytics. In this retargeting ads certification, individuals will learn about strategies involved with retargeting audiences and remarketing audiences.
The syllabus
Welcome and Introduction
The Digital Advertising Ecosystem: Understanding How Retargeting Works
- The Digital Advertising Ecosystem Part 1
- The Digital Advertising Ecosystem Part 2
- Understanding Ad Exchanges And How They Work
- What Remarketing Looks Like On The Inside
Developing Your Remarketing and Retargeting Strategies
- Audiences and Segments: The Foundation Of Your Remarketing Strategy
- Understanding Intent Signals and Visitor Engagement
- Behavioral Characteristics - The Composition Of Your Segments
- Combining Characteristics - Infinite Possibilities!
- Characteristics That Matter To You ... Your First Assignment
Planning Your Retargeting Campaigns Like A Pro
- Funnel Based Segmentation - Funnel Mapping
- Funnel Based Segmentation - Using The Funnel To Develop Your Lists
- Using Your Website To Plan Your Remarketing Lists
- Mapping Your Ad Groups Using Your Lists and Values (Part 1)
- Mapping Your Ad Groups Using Your Lists and Values (Part 2)
Using Google Analytics To Develop and Build Your Audience Segments
- Introduction To The Google Analytics Tag
- Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
- Adding Your Google Analytics Tag To Your Website And Verifying That It's Working
Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
- The Benefits Of Using Google Tag Manager
- Signing Into Your Google Tag Manager Account
- Adding Your Basic Google Analytics Tag Through Google Tag Manager
- Setting Up Custom Button and Link Click Tracking In Google Tag Manager
- Adding Page Level Scroll Depth Tracking In Google Tag Manager
- Adding Custom User Engagement Timers In Google Tag Manager
- Adding Google Adwords Conversion Tracking Through Google Tag Manager
- Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
Building Your Remarketing Audiences In Your Google Analytics Account
- Linking Your Google AdWords and Google Analytics Accounts
- Introduction To The Google Analytics Audience Builder
- Building Remarketing Audiences In Google Analytics Based On URL Attributes
- Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
- Setting Up Remarketing Sequences In The Google Analytics Audience Builder
- Setting Up Goal Based Remarketing Audiences In Google Analytics
- Setting Up Event Based Audiences Using The Google Analytics Display Builder
- Importing Remarketing Audiences From The Google Analytics Solutions Gallery
- Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
- Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
Introduction To Configuring Your Remarketing Campaigns In Google AdWords
- How Google Analytics and AdWords Talk To Each Other
- Importing Google Analytics Goals into AdWords For Conversion Tracking
- Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
- Introduction To Building Retargeting Ads Lists In Google AdWords
- Building and Configuring New Retargeting ads lists inside Google AdWords
- Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
Instructors
Articles
Popular Articles
prev
next
Latest Articles
prev
next
