Social Media Marketing - Complete Certificate Course

BY
Udemy

Gain a thorough understanding of both the fundamental and sophisticated principles related to social media marketing.

Mode

Online

Fees

₹ 649 2899

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Social media marketing is a type of internet advertising that makes use of social media apps for marketing purposes. Through these social media channels, businesses may interact with their target market to strengthen their brand, boost sales, and improve website traffic. Social Media Marketing - Complete Certificate Course online training is designed by SO ME Academy - Instructor & leading social media trainers and is delivered by Udemy.

Social Media Marketing - Complete Certificate Course online classes comprise more than 2.5 hours of video-based lectures supported by 16 articles, 14 downloadable resources, and quizzes that will take applicants from zero to hero using a proactive and realistic approach. Social Media Marketing - Complete Certificate Course syllabus covers topics such as social media marketing, social media strategies, social media automation, social media auditing, content marketing, blogging, and much more.

The highlights

  • Certificate of completion
  • Self-paced course
  • 2.5 hours of pre-recorded video content
  • 16 articles 
  • 14 downloadable resources
  • Quizzes
  • Case studies

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 649  ₹2,899
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Social media marketing

After completing the online Social Media Marketing - Complete Certificate Course classes, applicants will gain a comprehensive understanding of the concepts of social media marketing as well as will acquire an understanding of the fundamentals of social media automation. In this social media marketing course, applicants will explore the various social media networks as well as will learn about the fundamentals of social media strategies. In this social media marketing certification, applicants will learn about concepts involved with content marketing and blogging as well as will gain an understanding of the social media audit process. Applicants will also learn about the techniques useful for creating websites using WordPress.

The syllabus

Introduction to this course & social media

  • Introduction to the course!

Starting with the basics - Beginners

  • What is Social Media and the broadening scope of Social Media
  • Free Getting Started Bonus Content

Your Social Media Strategy

  • Choosing your channels
  • Introduction Social Strategy & the Social Journey
  • Vision & Goals
  • Final words on your Strategy
  • Strategy quiz

Getting started with the social networks

  • Facebook: the quick start guide
  • Youtube: the quick start guide
  • Twitter: the quick start guide
  • Instagram: the quick start guide
  • Take action: Secure your assets
  • Getting started quiz

The Social Media Audit

  • The Social Media Audit
  • Social Media Audit Spreadsheet Template
  • Social Audit - Name Variations Brain-storming sheet

History of Social Media

  • The history of Social Media, then and now

Social Media Content Marketing

  • An introduction to content marketing
  • The 5 Types of Content Marketing
  • Content Marketing Do's and Dont's
  • Content Planning
  • Content Marketing for Customer Services
  • Content Marketing for Recruitment
  • Content Planning Template
  • Case study: Red Bull

Facebook - What you need to know

  • Facebook: The Content Mix
  • Scheduling Posts
  • Creating Offers
  • Post review function
  • Moderation & age/country restrictions
  • Page Messaging
  • Call to Action Buttons
  • Insights & Analytics
  • Case study: Cadbury
  • Case study: Innocent Drinks
  • Case study: Air Asia

Twitter - What you need to know

  • Twitter: The Content Mix
  • Privacy & Security
  • Following & Tweeting
  • Following Do's and Don'ts
  • Notifications
  • Pinning Tweets
  • Basic Analytics
  • Case Study: Tommy Hilfiger
  • Case study: Bonobos
  • Case study: Oreo
  • Case study: Sammy's
  • Case study: Cadbury

Social media automation

  • Introduction to automation
  • Engaging content - part 1
  • Engaging content - part 2
  • Guide: When to use Social Media Automation
  • Scheduling and multiple network posting
  • Why use Hootsuite?
  • Saved searches

Blogging - what you need to know

  • Why blog and considerations
  • Which platform?
  • Creating a Wordpress.com site/blog
  • Content and frequency
  • Optimisation
  • Winning with Blogging - Download

Workbooks, templates and downloads

  • Guide to which social networks to use
  • Social Media Strategy Workbook
  • Social Media Strategy Template
  • Social Media Playbook Template
  • Social media branding and image guidelines
  • Social Demographics
  • Further Strategy Resources

Additional case studies

  • Case study: Dove Cosmetics
  • Case study: Etsy
  • Case study: Lenovo
  • Case study: Honda
  • Case study: Ford [Instagram]
  • Case study: H&M [Instagram]
  • Case study: Jamie Oliver [Youtube]

Get your certificate, badge and LinkedIn cert

  • Certificate & badge instructions

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