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- Introduction
- Google's Battle against spammers
- How we used to write web content
How to Write Great Web Content - Better Search Rankings!
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Web copywriters or digital marketing agencies often write website content for clients. Most content writers study digital marketing, focusing on SEO, PPC, SMO, and others, to create content that helps clients market their businesses. Copywriting, editorial, and related services such as brand positioning, message consultancy, social media, SEO consultation, developmental and copy editing, proofreading, fact-checking, layout, content syndication, and design are all provided by digital marketing agencies. Outsourcing lets companies focus on their strengths and take advantage of skilled copywriters and editors. How to Write Great Web Content - Better Search Rankings! certification is made available by Udemy to candidates who want to rank well and post great content on their blogs and articles.
How to Write Great Web Content - Better Search Rankings! Online training comprises ten downloadable resources included in the 4.5 hours of digital content that make up the online course. After completing the course, participants will receive a digital completion certificate and unlimited virtual access to the course materials.
How to Write Great Web Content - Better Search Rankings! online classes include Google's battle against spammers, webmaster guidelines, content ideas, types of the website content, niche vocabulary and title, meta description & filename.
The highlights
- Two Hours of On-Demand Video
- Full Lifetime Access
- Two Articles
- 4.5 Hours of Video Learning
- Access on Mobile and TV
- Certificate of Completion
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
Course and certificate fees
Fees information
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
How to Write Great Web Content - Better Search Rankings! certification course, the aspirant will master how Google battles spammers, and how to use google for making content. The aspirant will gain an understanding of webmaster, content, quality, and webmaster technical guidelines. The participant will learn content ideas, keyword research, RSS feeds, web content management, articles, images, infographics, and mind maps, as well as what is niche vocabulary, keyword planners, and finding theme words & phrases.
The syllabus
Introductions
Webmaster Guidelines
- Webmaster Guidelines
- Design and Content Guidelines
- Technical Guidelines
- Quality Guidelines
- Summary of Google Webmaster Guidelines
Finding Content Ideas
- Content Ideas?
- Competitor Sites
- RSS Feeds
- Use Footprints
- Forums
- Q&A Sites
- Keyword Research
Types of Web Content
- Web Site Content
- What is Link Bait?
- Articles
- PDFs
- Images, Infographics, Mind Maps, etc
- Video
- FAQs
- Sound Files
- Top 10 Lists
- Resources & Glossaries
- Tutorials
Niche Vocabulary
- What is Niche Vocabulary?
- Practical Exercise - Three Little Pigs
- Proof that Google uses Niche Vocabulary
- How to Find the Niche Vocabulary for any Topic
- Finding Theme Words & Phrases Option 1 - Keyword Planner
- Finding Theme Words & Phrases Option 2 - SERPS
- Practical Exercise - Find Niche Vocabulary
- Finding Theme Words & Phrases Option 3 - Software
- Google Autocomplete
Let's Write
- Let's Write
- How will your content be better?
- Title, Meta Description & Filename
- SEOMOFO - Google SERP Snippet Optimization Tool
- Meta Keywords
- Headlines
- Theme the Content
- Example: Checking the Theme
- Checking the Theme with a Text Editor
- Above the Fold
- Help the Skimmers
- Grammar & Spelling
- Check the Quality
- Social Sharing Icons
- Bonus Lecture