Digital Marketing Strategist. Unlock your career growth

BY
Udemy

Gaining knowledge of digital marketing tactics will allow you to become an expert in digital marketing.

Mode

Online

Fees

₹ 2799

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Brand awareness, the degree to which clients and the general public are familiar with and recognize a particular brand, is one of the primary aims of contemporary digital marketing. Brand awareness is essential in digital marketing and marketing in general due to its influence on brand perception and consumer choice. According to the 2015 essay "Effect of the brand on consumer behavior," "Brand awareness, is one of the core characteristics of brand equity since it is the primary criterion for including a brand in the consideration set. Digital Marketing Strategy Bundle: 6 practical courses in 1! certification is made available by Udemy to candidates who wish to learn digital marketing basics and how to create a successful business approach.

Digital Marketing Strategy Bundle: 6 practical courses in 1! online training includes 19 hours of video, eight articles, 26 downloadable resources, and a digital certificate upon course completion.

Digital Marketing Strategy Bundle: 6 practical courses in 1! online syllabus consists of digital marketing strategy, competitive analysis, google analytics, target audience, how to select a priority channel, SEO strategy, link building, content marketing strategy, social media marketing, brand reputation, email marketing, google ads, sales, tools, how to improve the marketing, and similar web

The highlights

  • Full Lifetime Access
  • 19.5 Hours of Video
  • Eight Articles
  • 26 Downloadable Resources
  • Access on Mobile and TV
  • Certificate of Completion

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access

Course and certificate fees

Fees information
₹ 2,799
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Digital Marketing Strategy Bundle: 6 practical courses in 1! certification course, the aspirant will explore the fundamentals of digital marketing, how to create a successful business plan, and the many digital marketing channels, including SEO, PPC, social mediaemail marketing, and content marketing.  Through real-world projects, case studies, and the creation of the company's mission and USP, the aspirant will obtain practical experience in planning and implementing digital marketing campaigns. The candidate will learn how to do market research, determine the target audience, establish and manage PPC ads, and develop a content marketing plan. The participant will receive an understanding of the use of social media to generate brand awareness, drive website traffic, and analyze data-driven decisions, as well as the ability to develop and implement a successful digital marketing strategy.

The syllabus

Digital Marketing Strategy. How to grow your business with digital marketing?

  • What is an online marketing strategy?
  • How to Study on Udemy Effectively?
  • Formation of a Digital Advertising strategy. The main questions.
  • Who Are We: How to Form a Mission?
  • Product: What Do We Offer?

Competitive Analysis

  • Why is competitive analysis important?
  • How to use SimilarWeb.
  • How bad is your website now? How much traffic do your competitors get?
  • How to use SemRush for traffic analysis on search engines?
  • How to use Serpstat to find out more about your competitors?
  • Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube
  • Competitive Analysis Practice

How to Measure Results and Why Analytics Matter.

  • Why do your expectations for digital marketing and reality not coincide?
  • How to use Google Analytics to your advantage.
  • The importance of a CRM system.
  • The different types of clients.
  • Social media statistics and opportunities to analyze the target audience.
  • Portraits of an audience and filling in your table.

Media planning and budgeting is a strategic process.

  • See Think Do Care.
  • Sources of traffic for each niche.
  • Why do you need a media plan?
  • Google Display Network.
  • Facebook Media Planning.
  • Optimization.

Content Marketing Strategy. How to create content that sells!

  • Key trends in Content Marketing
  • Content Marketing checklist. Content Plan
  • 7 Strategical questions
  • Two approaches to forming a Content Plan
  • What kinld of Content should you create? How to search for popular Content? Goo
  • How to search for popular topics? Exploding Topics
  • How to search for key words? Serpstat
  • How to search what Content of competitors is popular? Buzzsumo
  • How to collect search queries? AnswerThePublic
  • How to search for key words? Keywordtool.io
  • How to create Content that helps to sell on Marketplaces?
  • Search Engine Optimization
  • Ever living Content
  • Content Marketing for B2B
  • Expert Marketing or Reputation Marketing
  • See Think Do Care Model
  • Content Plan
  • Summary of Content Marketing Strategy

SEO Strategy. How to gain organic traffic from search engines?

  • What is search engine optimization?
  • SEO checklist
  • SimilarWeb service overview. Learn how to analyze traffic and study the market.
  • SemRush overview. Traffic analysis. Comparison with competitors. Niche research.
  • The Pros and Cons of search engine optimization and PPC advertising.
  • How do search engines work?
  • Website and Content: The Basics of SEO
  • How to check site availability? Uptimerobot service overview
  • What is a search engine index? Site visibility.
  • Analytic tools to measure website loading speed and mobile friendliness.
  • Basic SEO tools. Google Search Console Review
  • Website Audit with Ahrefs Webmaster Tool
  • Traffic Analysis with Google Analytics.
  • Any Site's Traffic Analysis with Ahrefs
  • Server response codes. 3 golden SEO rules that everyone breaks.
  • Content and uniqueness
  • How to choose keywords for your site.
  • SE Ranking, SEO tool. How to monitor keyword ranking?
  • Internal optimization. Where and how to place keywords.
  • Links. Ahrefs service overview
  • Analysis of links. Majestic service overview
  • Where to get links?
  • The Fourth Level of the SEO Pyramid: UX, Brand, Social.

Social Media Marketing Strategy. How to grow your business with SMM?

  • What is Social Media Marketing?
  • What social networks should your business be on?
  • Learn how to determine the volume of a Facebook audience
  • Why conduct a competitive analysis?
  • Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics.
  • Facebook for Industries
  • Facebook Ads Library
  • Analysis of Instagram pages: Hypeauditor, Mintor.io, Smartmetrics.
  • Analysis of Instagram: Trendhero
  • Instagram Audience Insights
  • Services for YouTube analysis: SocialBlade.
  • Practice competitive analysis. How to fill out a strategy table.
  • TikTok for Creators - How to analyze TikTok
  • Why use social networks? Setting SMART goals. The SIM card method
  • How many applications have you received from social networks?
  • How to track the effectiveness of social networks?
  • Who is your target audience?
  • What content works in SMM? Competitive analysis.
  • What content is selling? PNP principle.
  • Video content and how to optimize it.
  • How to get three units of content from one video?
  • How to form a content plan
  • Promoting content organically. Working with influencers.
  • Working with communities and targeted advertising.
  • Social media reputation management. What do users write about you?
  • Review of the material.
  • Conclusions and results

Email Marketing: an Effective Tool to Generate More Sales

  • Introduction to Email Marketing
  • Spam vs Email Marketing
  • How to Build Your Customer Database? Subscription forms and mailing lists
  • Personal data protection. GDPR. Privacy Policy
  • Five reasons why customers should subscribe to your newsletters
  • Types of Emails. Part 1. Trigger Emails
  • Types of Emails: Part 2. Welcome, Confirmation, Abandoned Carts, Promo etc.
  • Database Segmentation
  • Email Anatomy
  • Practical lesson on how to set up your first email campaign. SendPulse Interface
  • How to prevent emails from going to spam?
  • How to measure email marketing performance
  • Google Analytics, URL Builder, Bit. ly for measuring email campaigns
  • Google Postmaster - a tool to analyze email performance
  • Email Marketing: Wrap-Up
  • Chatbots
  • Email Marketing. Complementary Reading
  • Summary of the Email Marketing Section

Google Analytics. How to improve your Marketing?

  • Introduction to Web Analytics
  • Web analytics checklist
  • Key Performance Indicators (KPI). Attraction and Interactivity
  • Key Performance Indicators (KPI). Conversion metrics
  • Web analytic systems and Google Analytics Tools
  • How to set up Google Tag Manager
  • How to Create Tag Links?
  • How to link Google Analytics and Google Ads accounts?
  • How to set up goals and events?
  • Site search
  • How to set up Analytics for eCommerce module?
  • What is Call tracking? And why do you need it?
  • Understanding sequences
  • Setting up Analytics
  • Calculated metrics
  • How to set up automatic custom reports
  • Performance analysis and custom notifications
  • How to create custom segments?
  • How to set up Filters
  • CRM system and transactional analytics
  • User Behavior Analysis
  • Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website
  • Final checklist for analytics setup
  • An Overview of Google Analytics 4
  • Advanced Analysis with GA 4 Exploration
  • How to Analyze your Target Audience in GA 4
  • Default Events and Conversions in GA 4
  • Comparisons or How to Set up Customer Segments in GA 4
  • Lesson summary
  • How to Leave a Review for the Course
  • How to Get Your Certificate for this Course

Instructors

Mr Anton Voroniuk
Digital Marketer
Freelancer

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books