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    • Master the Shopper Experience to Build Your Retail Business

    Master the Shopper Experience to build your retail business.

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    Udemy

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    Mode

    Online

    Fees

    ₹ 799

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 799
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Course overview

    • If you're involved in the world of retail, why you should take this course
    • How you can benefit from a man who walks thousands of stores a year

    An overview of the Retail Trifecta and how to use it to create the perfect store

    • So what is the "Retail Trifecta"?
    • Retail Trifecta part 1 - Great store layouts
    • Retail Trifecta part 2 - People make the difference
    • Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems
    • Introducing the twenty steps to achieving the Retail Trifecta
    • What are the three elements of the "Retail Trifecta"?

    Retail Trifecta Part One - the ten steps to the perfect Store Format

    • Step 1 - Curate then display
    • Step 2 - Find me! Location
    • Step 3: Awareness and currency
    • What are the two types of awareness in the "Awareness & Engagement" Tool?
    • Step 4: Sidewalk interruption
    • Step 5: From the window to walk in
    • Step 6: The Decompression Zone
    • Step 7: Sightlines and airspace
    • Step 8: Front to back and round and round
    • Step 9: Care for your two-legged dogs!
    • Step 10 - Omnichannel Bridge - instore and online
    • What 3 things should you do to develop passionate & knowledgeable associates?

    Retail Trifecta Part Two - the five steps to Great Associates/Store Staff

    • Step 1: Associate passion and knowledge
    • Step 2: Being the Brand
    • Step 3: Product and sales knowledge training
    • Step 4: Incentive and recognition
    • Step 5: "Y'all come back soon, y'hear?!"

    Retail Trifecta Part Three - the five steps to harnessing retail technology

    • Step 1 - Point-of-sale systems and how they can enhance the shopper experience
    • Step 2 Back-office & inventory systems. Don't damage a great shopper experience.
    • Step 3: Seamless retail and online
    • Step 4: Shopper recognition and loyalty
    • Step 5 - Your online store and why it's essential
    • Online stores only work for some retail businesses.
    • Want to learn more about the shopper experience in online retail?

    Your Next Steps

    • Understanding what makes a "Good" retail experience
    • How to Shop Like a "Shopper" - tips from the professional!
    • Your guide to walking a store as a "shopper" to help you achieve "great"
    • Thank you for taking this course...
    • The Retail Trifecta Checklist & Scorecard

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