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    Become a Product Manager | Learn the Skills & Get the Job

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 499 3099

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 499  ₹3,099
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Before Starting The Course

    • Course overview
    • First Thing to do
    • Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
    • Join our community on Slack!
    • Review sheets, activities, & resources - all in one PDF!

    Introduction to Product Management

    • What is a Product Manager?
    • What is a Product? 
    • [POP QUIZ] Products and Product Managers
    • [ACTIVITY] The Big, Bloated, Blue Bird
    • Three Different Types of Product Manager Roles 
    • How to Think About the Type of PM You Want to Be 
    • Product vs. Project Management 
    • A Day in the Life 
    • Why Product Management is Awesome 
    • [QUIZ] The World of Product Management 
    • Hooray for free stuff!Q&A 
    • Section 2: SQL, Service Businesses, and All About Being a PM
    • Section 2: Review & Recap

    Introduction to Product Development

    • The Four Major Phases of the Product Lifecycle 
    • [POP QUIZ] Did You Catch All of That?
    • [ACTIVITY] Six Products Four Phases - Can you guess which?
    • Product Lifecycle Phases: Real World Examples
    •  The Product Development Process 
    • Getting Deeper Into the Product Development Process 
    • [ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
    • What is "Lean Product Development"? 
    • What is "Agile"? 
    • What is "Scrum" and How Does it Work? 
    • What is "Kanban" and How Does it Work?
    • What is Waterfall Development? 
    • Real World Examples of Waterfall and Agile
    • [QUIZ] Speaking "Product Development"
    • Section 3: Review & Recap

    Ideas and User Needs

    • Introduction to Ideas and User Needs 
    • Where Ideas Come From as a PM
    • [POP QUIZ] On the Origin of Ideas 
    • Getting to the Real User Needs 
    • [ACTIVITY]: Separating the Signal from the Noise
    • Users vs. Customers
    • [QUIZ] Ideas and User Needs
    • Section 4: Review & Recap

    Competitive and Market Analysis

    • Market Research
    • Introduction to Finding Competitors 
    • Finding Competitors as a Product Manager 
    • Direct / Indirect / Potential Competitors and Their Impact 
    • [POP QUIZ] One Company to Rule Them All
    • The Five Criteria for Understanding Competitors 
    • The Last Three Criteria for Understanding Competitors 
    • [POP QUIZ] The Dating Game
    • What's a Feature Table? 
    • Putting Together a Feature Table 
    • [ACTIVITY] Oculus Rift Between Your Friends
    • Practice Building a Feature Table 
    • Analyze Specific Features
    • [ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
    • Monitoring Competitors
    • What Do We Ultimately Care About as a PM?
    • Section 5: Review & Recap

    Customer Development

    • What is Customer Development?
    • The Four Types of Interviews
    • Key Differences in Customer Development
    • [POP QUIZ] Customer Development
    • Who You Should Talk To
    • Finding Interviewees Externally
    • Finding Interviewees Internally
    • How to Get Them to Talk
    • Practice Writing Emails
    • How to Run a Customer Interview Correctly
    • Putting the GO in Pokemon Go
    • Good Questions, Bad Questions
    • Building User Personas Off Your Interviews
    • Real World Example of a User Persona
    • The Product Manager & The Data Diet
    • [QUIZ] Understanding Customer Development
    • Section 6: Review & Recap

    Designing and Running Experiments

    • What is an MVP?
    • How do product managers think about MVPs?
    • 7 steps to running an MVP experiment
    • [POP QUIZ] You Down with MVP?
    • Identifying your assumptions
    • FOLLOW ALONG: Let's identify the assumptions for Zirx
    • Finding the riskiest assumption of them all
    • Making decisions: The risk / difficulty square
    • What is a hypothesis?
    • Putting together a hypothesis
    • FOLLOW ALONG: Identifying Zirx's hypothesis
    • What's a minimum criteria for success?
    • Creating a formula for your MCS
    • OPTIONAL: Making the calculation for startups
    • MVP techniques: emails, shadows, & whoops
    • More MVP techniques: walk me throughs & pitch experiments
    • Even more MVP techniques: bellhops, Dorothy, & Frankensteins
    • In depth: Email based MVPs
    • In depth: Shadow buttons
    • In depth: Coming soon & 404 MVPs
    • In depth: Explainer videos
    • In depth: Piecemeal MVPs
    • In depth: Concierge service MVPs
    • OPTIONAL: How do big companies think about MVP experiments?
    • Evaluating results & Learning from them
    • Section 7: Review & Recap

    Conceptualizing the Solution

    • Introduction to Wireframing
    • Wireframe, Mockup, Prototype
    • Let's Jump into Sketching
    • Sketching Out a Mobile App
    • OPTIONAL: Using POP features in Marvel
    • Intro to Balsamiq
    • Building YouTube in Balsamiq
    • [QUIZ] Just Making Sure...
    • Section 8: Review & Recap

    Metrics for Product Managers - Defining Success and Measuring Results

    • Introduction to Metrics
    • Real Life Examples of Metrics
    • Metrics of All Kinds
    • How to Pick Good Metrics
    • Using the HEART Metrics Framework - Part 1
    • Using the HEART Metrics Framework - Part 2
    • Using the AARRR (Pirate) Metrics Framework
    • Tracking Your Metrics in Practice
    • [QUIZ] Pirates of the Correlation
    • Section 9: Review & Recap

    Building the Product - Project Management for PMs

    • Introduction to Epics
    • Let's Get Into Epic Specs
    • User Stories and Acceptance Criteria
    • Real Life Example of Epics, Specs, User Stories, and the Backlog
    • Estimations and Velocity
    • Roadmapping
    • Prioritization
    • [QUIZ] Epic Feature, Bro
    • Section 10: Review & Recap

    Instructors

    Mr Cole Mercer

    Mr Cole Mercer
    Instructor
    Udemy

    Mr Evan Kimbrell

    Mr Evan Kimbrell
    Instructor
    Udemy

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