Brochure
Enquire
- Introducing the Ultimate Public Relations Masterclass
Quick Facts
| particular | details | |||
|---|---|---|---|---|
|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course and certificate fees
Fees information
₹ 2,799
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
Introducing PR
- Introducing PR
- What is PR?
- Activity: What is PR?
- Core concepts of PR
- Core concepts in PR
- Digital PR and your website
- Digital PR and your website
Research and planning
- Research and Planning
- Setting PR Objectives
- Understanding your target audience
- Gaining context
- Developing your messaging
- Real-life research and planning exercise
Generating ideas
- Finding a story that works
- Creativity in PR
- Creating newsworthy stories
- Finding your hook
- Activity: Generate a few story ideas
Media Relations
- Media Relations
- How the media works
- Engaging with the media
- Finding your target media
- Building relationships with journalists
- Pitching your story to the media
- Handling media interviews
- Newswires
- Digital distribution beyond the media
- Media Relations
Social Media
Social Media
Other PR tactics
- Other PR tactics
- Influencer relations
- Analyst relations
- Using video in PR
- Trade shows and conferences
- Hosting your own events
- Entering awards
- Owned channels
- Case studies
- Other media relations tactics
Writing for PR
- Writing for PR
- Producing great content
- PR writing formats
- Writing for PR
Strategic PR Planning
- Strategic PR Planning
- Why plan?
- The one-page PR strategy
- The PR Plan
- Managing your PR plan
- Running a PR campaign
- Measurement and reporting
- Strategy Planning
Issues management and crisis communications
- Issues management
- Crisis communications
- Case studies
- Issues management and crisis communications
PR, ethics and the law
- PR, ethics and the law
- PR, ethics and the law
Your PR career
- Your PR career
- PR skills
- The PR job
Conclusion
- Congrats!
Articles
Popular Articles
prev
next
