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    Social Media Strategy: 9 Steps for Business and Government

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 5499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 5,499
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    About Social Media Strategy for Corporate Government Social Media Managers

    • [Welcome] Client Social Media Pitch and Structure for Business and Government
    • This Site: Social Media Strategy Example Workbook, Discussions and Subtitles
    • Download the Social Media Strategy WORKBOOK for Business and Government
    • Local Government Social Media Strategy & Social Media Framework for Government
    • [Choose]: Select a Social Media Pitch/Brief/Request from an Organisation
    • What IS a Social Media Strategy? vs a Facebook Campaign?

    Social media : Purpose vs Values

    • [Theory]: Purpose and Values in Online Communities
    • [Practical]: Purpose & Values - Social Media Strategy case studies
    • [Homework]: Purpose and Values

    Market Segment and Avatar Communications

    • [Theory] : The Big Questions on Avatar Communications in Social Media
    • Why Avatars: Facebook as a Focus Group & Engagement
    • [Example]: Creating your Client Persona or Avatar for Social Media Branding
    • [Practical]: Case Study of How Many Facebook Pages and Which Tribes?
    • [Homework]: Fill in Avatar psychographics sheet
    • [Resources] Links to Buyer Persona and Avatar Tools

    Social Spaces and Which Platforms?

    • [Theory]: Which Social Media Platform? Content, Hub Distribution spoke networks
    • [Practical]: Social Media Press Release Room Integration
    • [Homework]: which customer, which platform?
    • Social Spaces and Platforms

    Identifying Personal Brand Gamification

    • [Theory]: Identify online community members and their roles
    • [Practical]: explore examples of how customers have taken on Roles
    • [Homework]: Create a Table of Roles

    Engagement Lifecycle Strategies

    • [Theory]: Engagement Lifecycle strategies
    • [Practical]: Investigate case studies using engagement lifecycle principles
    • [Homework]: Write an engagement strategy in 500 words

    Key Influencers, Bloggers, Twitterati Strategy

    • [Theory]: How to Build Relationships with Social Media Key Influencers
    • [Practical]: How to Engage with Social Media Key Influencers
    • [Homework]: Evaluating your Social Media Key Influencer Strategy

    Voice and Etiquette / Behaviour Strategies

    • Rules of Engagement: Social Media House Rules for Facebook LinkedIn
    • [Theory]: Creating Your Social Media Voice and Managing Behaviours
    • [Practical]: Which Social Media Voice? Corporate, Personal, Social....
    • [Homework]: Choosing a Facebook Voice and Found Social Media Content

    Social Media Campaigns and Activities

    • [Theory]: The 5 Steps of a Social Media Campaign Framework
    • [Practical]: Social Media Monitoring Panels
    • [Homework]: Work on ONE of the 5 steps of a social media campaign

    RITUALS : Creating a Conversation Diary

    • [Theory]: Knowing Your Audience's Rituals and Rites of Passage
    • [Practical]: Creating a Conversation Diary and Content Calendar (Spreadsheet)
    • [Homework]: Your Social Media Conversation Diary

    Finish and Wrap

    • BONUS: Examples, Research Papers & Resources on Social Media
    • Thank you for joining me
    • EXTRA Social Media COURSES & Hiring Laurel Papworth

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