- Welcome
- From Usability to Persuasion
- About the Instructor
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 1,999
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
Rhetorics
- Aristotle - 3 forms of Persuasion
- Building trust
The need to belong - Social biases
- Social Proof
- Authority
- Reciprocation
- Commitment and consistency
- Liking
- Cognitive Dissonance
Perception & Memory - Comprehension
- Anchoring
- Recognition over Recall
- Serial Positioning Effect
- Chunking
Game mechanics - gameplay design
- Appropriate challenge
- Rewards
Cognition - Loss Aversion : our fear of loosing
- Loss aversion
- Endowment effect
- Status quo bias
- Scarcity
Sustaining Passionate users
- From being seduced to falling in love
- Onboarding - the art of seduction
- From falling in love to staying in love
Thank you
- Thank you for joining this course
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