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    New Product Development (NPD) -How the big brands do it

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 2299

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,299
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction - What you can look forward to in this course?

    • Introduction - What you can look forward to in this course?

    What is New Product Development (NPD) and why is it required?

    • What is New Product Development?
    • Why is NPD important?
    • Section 2 Quiz

    Classification of NPDs and their strategic requirement

    • Innovation NPD
    • Renovation NPD
    • Business Sustaining NPD
    • Section 3 Quiz

    New-product development process

    • The New product development process
    • Step 1: Idea Generation
    • Step 2: Idea Screening
    • Step 3: Product Concept Development and Testing
    • Quiz Time
    • Step 4: Marketing Strategy Development & Step 5: Business Analysis
    • Quiz Break
    • Step 6: Developing the product
    • Step 7 & 8 : Test Marketing & Commercialization
    • Quiz Time

    Stage Gate Process of Innovation and NPD

    • What is the Stage Gate Process? Why is it required?
    • New Product Development and the Stage Gate Process
    • Section 5 Quiz

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