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New Product Development (NPD) -How the big brands do it

BY
Udemy

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Mode

Online

Fees

₹ 2299

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 2,299
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction - What you can look forward to in this course?

  • Introduction - What you can look forward to in this course?

What is New Product Development (NPD) and why is it required?

  • What is New Product Development?
  • Why is NPD important?
  • Section 2 Quiz

Classification of NPDs and their strategic requirement

  • Innovation NPD
  • Renovation NPD
  • Business Sustaining NPD
  • Section 3 Quiz

New-product development process

  • The New product development process
  • Step 1: Idea Generation
  • Step 2: Idea Screening
  • Step 3: Product Concept Development and Testing
  • Quiz Time
  • Step 4: Marketing Strategy Development & Step 5: Business Analysis
  • Quiz Break
  • Step 6: Developing the product
  • Step 7 & 8 : Test Marketing & Commercialization
  • Quiz Time

Stage Gate Process of Innovation and NPD

  • What is the Stage Gate Process? Why is it required?
  • New Product Development and the Stage Gate Process
  • Section 5 Quiz

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