Introduction to Behavioral Economics & Consumer Psychology

BY
Udemy

Mode

Online

Fees

₹ 1499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 1,499
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Behavioral Economics and Consumer Psychology in Marketing

  • Welcome to Behavioral Economics and Consumer Psychology in Marketing
  • Introduction to Behavioral Economics
  • Why Behavioral Economics in Marketing
  • Fairness and Perceived Value
  • The Surprising Facts about Choice Overload
  • Case study - Increasing Sales of French Fries at KFC
  • Case study - Increasing Conversions of Direct Mail Campaign
  • Thank You

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