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Digital Marketing Masterclass:Get Your First 1,000 Customers
Quick Facts
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|---|---|---|---|---|
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 3,999
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
The Basics
- Introduction to traction channels
- The 19 channels explained (part 1)
- The 19 channels explained (part 2)
- The growth process
- Two components of every growth strategy
- Optimization audit
- Optimization audit: DEMO
- Review & Recap: Section 2
Building your strategy
- Intro to building your strategy
- What pain do you solve?
- Frequency & depth of the problem
- Review & Recap: Section 3
Get your first 10
- Intro to manual effort section
- Intro to Strategy 1: Complainy people
- Finding the complainy people
- DEMO Finding the complainy people
- Conversing with the complainy people
- Intro to Twitter & why we use it
- Topicality on Twitter
- Competitors on Twitter
- Locating forums & like-minded communities
- Messaging on forums
- Spreading the word on Slack
- The wonderful world of Reddit
- Using your network to announce your new business
- DEMO Writing an email to your network
- Facebook & LinkedIn sharing
- Events & meetups
- Review & Recap: Section 4
Get your first 100
- Intro to community posting
- Reddit overview
- Raising your Reddit IQ
- Finding your subs
- Observing from a distance
- Optimize your experience
- Emerging platforms: How to tell which platform is worth trying
- Intro to Snapchat
- Snapchat: Setting up your account
- Snapchat: Taking snaps and promoting
- Snapchat Tactic #1: The Takeover
- Snapchat Tactic #2: Run a promotion
- Snapchat Tactic #3: Using your Snapcode
- Intro to Instagram
- Instagram: Setting up your account
- Instagram: Taking and posting pictures
- Instagram Tactic #1: Hashtag the right way
- Instagram Tactic #2: Run a promotion
- Instagram Tactic #3: Engage with others
- Review & Recap: Section 5
Take a break
- Intro to Take a break
- Survey of analytics tools
- Installing Google Analytics
- Exploring Google Analytics
- Setting up goals in Google Analytics
- Origin source sorting in Google Analytics
- Linking strategies with Bit.ly
- Alternate linking strategies
- Review & Recap: Section 6
Get your first 500 - PR
- Intro to PR
- A day in the life of a reporter
- Common angles for getting press
- Basing your angle off outlet and person
- Pitching vs. press releases
- Core concepts in getting press
- Step 1: Finding journalists
- Tip: Use helpareporter.com
- Step 2: Researching and compiling interests of journalists
- Step 3: Getting the attention of journalists
- Tactic: Quora pull-in
- Tactic: Doing research & polling for journalists
- Step 4: Pitching and writing the email (part 1)
- Step 4: Pitching and writing the email (part 2)
- Practice writing emails and headlines
- Preparing a press package
- Closing thoughts & comments
- Review & Recap: Section 7
Get your first 500 - Content Marketing
- Intro to content strategy
- Inbound vs. outbound
- Why should we define our audience?
- How do we define our audience?
- Creating user personas
- Content types 1: Tutorials, interviews, roundups
- Content types 2: Listicles, resource compilations
- Content types 3: Company stories, case studies, infographics
- Content types 4: Minisites, ultimate guides
- Common topics you can use (part 1)
- Common topics you can use (part 2)
- The key to content creation
- Creating a system for recording your ideas
- What to write: #1 Google autocomplete
- What to write: #2 Buzzsumo
- What to write: #3 Google keyword planner
- What to write: #4 Twitter trends
- What to write: #5 Reddit searching
- What to write: #6 Quora
- Ranking the ideas you have
- Test it before you try it
- Writing for specific goals: Intro
- Writing for specific goals: Brand
- Writing for specific goals: Engagement / sharing
- Writing for specific goals: Conversions
- Tactic #1: Long form content
- Tactic #1: Long form content (Demo)
- Tactic #2: Controversial posts
- Tactic #3: Hyper-topical posts (part 1)
- Tactic #3: Hyper-topical posts (part 2)
- Tactic #4: Roundup posts
- Tactic #5: Skyscraper technique
- Writing content for your audience
- Creating great headlines
- What is guest posting?
- Finding places to guest post
- Pitching your post
- Writing your post and what to do after
- How to promote your content - Intro
- Getting influencers to promote your content
- How to get your content linked to from other websites
- Creating a content calendar
- How to tell if it's working
- Repurposing
- Review & Recap: Section 8
Get your first 500 - Video Marketing
- Intro to video marketing
- Do you need video?
- Common types of videos
- Using video to reach specific goals
- The 3 phases of video projects
- Review & Recap: Section 9
Get your first 500 - Video Marketing - Pre - Production
- Coming up with ideas for video content
- Writing your video script
- When a video is most effective in your marketing process
- Review & Recap: Section 10
Get your first 500 - Video Marketing - Production
- Basics of video production
- Lighting - Types of light bulbs
- Lighting - Lighting setups
- Audio - Types of microphones
- Audio - Soundproofing the space
- Video - Intro to video resolution
- Video - Types of cameras
- Video - Video equipment
- Choosing a production setup based on your budget - #1 The cheap package
- Choosing a production setup based on your budget - #2 The standard package
- Choosing a production setup based on your budget - #3 Advanced packages
- Setup #1: The Wistia shot
- Setup #2: The interview
- Setup #3: The talk show
- Examples of other common video shots
- Production equipment and tips
- Review & Recap: Section 11
Get your first 500 - Video Marketing - Post - Production
- Overview of editing software
- Up & running in Premiere
- Creating rough cuts
- Working with editing templates & add-ons
- Outsourcing & virtual help (part 1)
- Outsourcing & virtual help (part 2)
- Editing style #1
- Editing style #2
- Integration overview
- How to tell if it's working
- Review & Recap: Section 12
Get your first 500 - Landing pages & Lead Magnets
- Landing pages and how they work
- Examples of landing pages
- Landing pages: Five do's and don't's
- Practice: let's create a landing page (1)
- Practice: let's create a landing page (2)
- White papers
- How to create white papers
- E-books
- How to create e-books
- Email courses
- How to create email courses
- Webinars
- How to create webinars
- Review & Recap: Section 13
Get your first 500 - SEO
- Intro to SEO
- How does Google work?
- Long tail SEO
- Identifying keywords and doing research
- On-page SEO factors (part 1)
- On-page SEO factors (part 2)
- Writing SEO-friendly content (part 1)
- Writing SEO-friendly content (part 2)
- Practice: Let's write SEO friendly content
- How your website affects SEO
- Modern link building
- Link structure and site architecture
- Robots.txt and technical optimization
- Building SEO authority
- How to tell if it's working
- Closing thoughts & comments
Get your first 1000 - SEM
- Intro to SEM
- SEM fundamentals and concepts
- Why should you use SEM?
- AdWords: How to get started
- AdWords: Budgets and bid strategies
- AdWords: Creating ad groups with keywords
- AdWords: Creating ads for your campaign
- Facebook Ads: How to get started
- Facebook Ads: Creating your campaign
- Facebook Ads: Setting up your audience
- Facebook Ads: Creating your ads
- Closing thoughts
Follow Along
- Intro to the follow along section
- Follow along: Finding and messaging complain-y people (part 1)
- Follow along: Finding and messaging complain-y people (part 2)
- Follow along: Topicality on Twitter
- Follow along: Tactic #1 Google autocomplete
- Follow along: Tactic #2 Buzzsumo
- Follow along: Creating a system for tracking your ideas
Bonus Section
- Bonus Lecture: How to get your next course for as low as $12.99
Instructors
Mr Evan Kimbrell
Instructor
Udemy
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