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    Marketing Customer Analytics, Segmentation, and Targeting

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 499 3099

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 499  ₹3,099
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Introduction

    Market Segmentation and Targeting

    • What Is Segmentation?
    • Benefits of Segmentation and Targeting in Business and Marketing
    • What Is Effective Segmentation?
    • Bases for Segmentation
    • Target Market Selection
    • How to Implement Segmentation? Different Methods of Segmentation
    • A Real Case Study of Segmentation and Targeting in an Educational Institution

    Implementing Segmentation and Targeting Strategies for more than 6000 product

    • Introduction to Simmons - MRI
    • Login to Simmons - MRI and Create a Solid Crosstab
    • How to Read and Interpret the Crosstab Data
    • Finding Mass and Niche Markets for 6500 Products and Brands
    • Simmons - MRI Calculations
    • Composer and Other things
    • Quick Reports on Consumer Demographics and Habits

    Geo Market Analytics, Location-Based Market Analytics

    • Introduction to Location-Based Market Analytics
    • Login to ESRI BAO and Define Map Area for Analytics
    • Esri Infographics and Reports Overview
    • Tapestry Segmentation: How to Segment Market Locations Like a Pro
    • Restaurant Marketplace Profile
    • Retail Marketplace Analytics

    Bonus Videos

    • Household and Home Expenditure Analytics
    • Lecture 18: Smart Map Search

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