- About the course
- Objective and Outcome
- What is Account Based Marketing? and it’s definition.
- Do you really need ABM?
Quick Facts
particular | details | |||
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 499 ₹3,499
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
Getting Started With ABM
- ABM vs Demand Generation
- ABM Terminologies
- Types of ABM
- What are the benefits of ABM? - Best Marketing Strategy
- Getting Started with ABM
Sales and Marketing Alignment
- Key to Success
- How does alignment work?
- Setting Measurable Goals
Target Account Selection
- Account Selection
- ICP
- Setting the Accounts on FIRE
- Selecting the Target Accounts
- Segmenting the Target Accounts
- Develop Account Insights
- How to Build a Real List?
Marketing Programs - Part 1
- Generating the Relevant Content
- Attracting and Engaging in ABM
- Omnichannel Campaigns
- Convert and Expand
- Media Based Advertising vs Account Based Advertising
- ABM Content
- Understanding Pain Points
- Copywriting Basics
Marketing Programs - Part 2
- ABM Advertising Platform - Tool
- ABM and Search Engine
- Tools for your SEO
- Custom Audience Advertising
- Tracking accounts and Contacts on your website
Measurement
- What is Measurement in ABM?
- Measurement Metrics
- Reporting to Board
- Reporting - Tool
ABM Technology
- What is ABM Technology and what are technologies you need it?
- ABM Technology Features Checklist
- One Super tool for your ABM - Hubspot
- 6 Reasons Why Hubspot is Perfect for Your ABM Strategy
- Utilising the Free features of Hubspot
Account Based Selling
- Account Based Selling - Introduction
- LinkedIn Sales Navigator
- Social Media Scheduler
- Sales Engagement Platform
Piloting ABM
- ABM Maturity
- Limitations of ABM
- Example: Simple ABM Flowchart
- Implementing ABM
- Assessment
- List of tools for your Successful ABM Journey - Bonus Lecture
Articles
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